ESOMAR Global Market Research Report - Slowdown in Market Research Revenues Confirmed

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Esomar published their annual global market research report and it shows that 10 of the top 25 market research markets show a decline in revenues. Some highlights:

Read more

Categories:

VUDU makes a play to become the VOD service of tomorrow

James McQuivey

Video on Demand (VOD) has been a disappointment. As offered by most cable systems, video on demand should have made it easier for you to rent movies for home viewing than Blockbuster or Hollywood ever could because you never have to leave the house to get a VOD movie. But most VOD systems have failed to delight customers for reasons I won't get into right now other than to say that even if the movie selection is decent, the interface to find the movies is terrible. So most people don't use VOD.

Apple saw this opportunity and assumed its iTunes music business could easily extend into video, first with a pay-per-download model (one I first wrote about in 2007, explaining why it would not work -- I was right), and eventually with a VOD model, once the content owners could see their way to taking that plunge. But the iTunes VOD business relies on people buying Apple devices -- something millions of people do -- and people wanting to watch movies on those devices -- sadly, something far fewer people do.

This has caused me to encourage Apple to port its iTunes video service to non-Apple devices that are connected to the TV. I wrote about this a few times recently, explaining that video services need to connect to the TV to have a chance and that LG and Samsung Blu-ray players (and more recenlty, connected TVs) were doing that quite well. It would be a natural fit for iTunes to deliver content to those devices. But, alas, that's not how Apple rolls, as the Cupertino company prefers to make its money from high-margin devices.

Read more

The Generations React During Our Teleconference On “Gen Y And The Future Of The Workplace”

Claire Schooley

Claire-Schooley by Claire Schooley

TJ Keitt, Heidi Lo and I presented a Forrester Teleconference about the Millennial or GenY on September 2, 2009. The multi-generational chat was by far the most active I’ve seen during a Teleconference with over 100 entries in an hour. TJ and I presented for a half hour and then opened the phone lines for voice questions. Heidi handled the tweets. Having two co-presenters helped us to participate in the chat. Because the pace of chat was so fast with so many conversations, participants were reacting to comments of others rather than just responding to a presenter comment or question. It was dynamic and truly community generated.

The premise of the teleconference was that the youngest generation in the workforce (Gen Y or Millennials) is neither revolutionizing the workforce (yet) nor acting as entitled employees. Some of the highlights of the participant interaction follow:

  • “It’s hard to get a job because as a new grad we can’t meet the ‘years of experience’ requirement.” Recommendation: Apply anyway. Be tenacious and prove that you can do the job.  One Baby Boomer participant is about to start a company that mentors new employees at corporate customers to address this “experience” requirement. Another GenYer suggested using your social network to reach the hiring manager. Another said that that GenXers in an organization can be excellent mentors for the GenYers.
Read more

How Should Auditors Deal With Such Oddities?

Chris McClean

Chris McClean

Two weeks ago, I commented on the changing role of the risk management professional, and thought it would be worthwhile to spend a few moments discussing the auditor as well. In a contest of which job is likely to see more change in the next two years, I would expect a photo finish.

Read more

What Is A Map? From Cartography To Mobile Social Location

JP Gownder

What is a map?  In traditional cartographic terms, a map is “a graphic representation or scale model of spatial concepts” that is “is a means for conveying geographic information.”  The traditional map is static, representing geographic features at a specific moment in time. Antiquarians preserve old maps as pieces of artwork, snapshots into bygone eras, fossilized records of the world that was.

Read more

CEOs: your changing customer

May in NH with Mother_0020 Is there anything more boring than raw data? Yes, a blog that spews forth raw data. So I'll keep this short and sweet.


When CEOs doubt the importance of technology in the economy, I pull out a home grown aphorism: Technology is changing your customer, and your customer will change your company. In other words, whether you like it or not, demand will ultimately morph supply. And it's the job of the CEO to have a firm grasp of that dynamic.


So in the spirit of keeping CEOs up-to-date on the changing customer (like my 92 year old mother, shown above reading from a Kindle), here's a super-condensed summary of Forrester's recent survey of U.S. consumers.

Read more

Kofax Buys 170 Systems — Pulls Together A Beauty To Tackle Un-Tamed Processes

Craig Le Clair

Craig Le Clair By Craig Le Clair

Kofax announced yesterday the acquisition of 170 Systems. Why did Kofax do this? Well, good acquisitions have a mixture of tactical and strategic complements — and this one is long on both. With over 800 invoice processing customer using Kofax for front-end capture they now can add invoice workflow — exception management and payment for full invoice processing solutions. Add in the purchase of a Swedish EIPP provider 18 months ago and this indeed covers all bases. The 170 Systems customer base alone is a gold mine: 40% have no automated capture.  There’s plenty here to give ReadSoft a run for their money. 

But, really this acquisition is about moving up the value chain. Customers are looking for more complete solutions, and this deal underscores the trend by the larger capture, imaging, and ECM companies to move further into the business process applications markets.

In addition, Kofax gains better visibility into the economic buyer, and picks up a solutions-oriented sales force and the platform to grow their top resellers into top-notch integrators of supply chain and ERP financial deals, not to mention 170’s existing partners.

Also, they are primed to go into to other un-tamed processes, such as sales order processing and contract management.  All in all, it’s thumbs up for this bold move by a company that has historically been timid about venturing from its paper roots. 

RightNow Connects Customer Social Interactions To Companies Via HiveLive

Natalie L. Petouhoff, Ph.D. By Dr. Natalie Petouhoff

It must be in the air... but seems like there are a bunch of announcments this week. Next up? RightNow Technology's acquisition of HiveLive. So if you were doubting that "social media" is for real or executives in your company are not sure if they should go down this path... I'd say the answer is "YEAH!" and yesterday was not soon enough.


The reality is- whether you realize it or not- your customers are talking about you in the cloud. The "cloud" here means - on blogs, on thirdparty review sites, on Twitter... And you can do the "ostrich" and continue to stick your head in the sand or you can decide to join the revolution. I know I sound a bit fanatical... but the truth is that the concept of what customers think about your company, customer as well as employee feedback is not new. If you remember... We as a nation sent Mr.

Read more

Application Development Professionals Must Take The User Experience Bull By The Horns

Mike Gualtieri

Developers can write efficient and elegant code.

  • Architects can choose cost effective and flexible platforms.
  • Quality assurance and testing pros can make sure it works bug free.
  • Business analysts can uncover and document key requirements.
  • Project managers can craft a plan to get the app written on-time.
  • Managers can make sure that it is all done within the budget.
  • CIO's can find talent and put together teams.

This Prowess Is All For Naught If You Don't Get The User Experience Right!

But, this technical, process, and management prowess is all for naught if you cannot design a compelling user experience (UX) that is useful, usable, and desirable.

Ux_definition

Application Development Pros Are No Less Capable Of Learning UX Design Than Anyone Else.

Unfortunately, many application development professionals are unlearned when it comes to knowing how to design user experiences that makes users say "Wow!". It is not that they don't want to design great user experiences. They do. It is just that no one ever taught them how.

Read more

Twitter, Tweet-Up - Where Does One Start When You Want To Get It Right?

Natalie L. Petouhoff, Ph.D. By Dr. Natalie Petouhoff

Everyone is A Beginner At the Beginning


So many of you came to the @CRMe09 conference where I spoke about the ROI of Social Media, in particular that derived from customer service. And a funny thing that happened there... Lithium had a booth in the exhibitors area and they had asked me to come and speak to people about my ROI model. So there I was ready to impart my wisdom. A man came up and saw the flyer on the table - it was for the Tweet-up. He picked up the flyer and asked me to tell him about Tweet-up.

Read more

Categories: