The Role of Social Media in Creating Customer Engagement

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

Customer reference programs, advisory boards, and customer councils are vital activities in B2B marketing. But these activities risk sliding into second-class status among
executives if marketers fixate too much on numbers and not enough on
creating community involvement among these highly-engaged customers.

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Bridge the Financial Divide with Netbooks

Jennifer Belissent, Ph.D.

Jennifer Bélissent [Posted by Jennifer Bélissent]

There was a great mobile banking article in the Economist last week.   It reminded me of a report written by GSMA on its Mobile Money for the Unbanked initiative that came out a few months back.  The GSMA report points out that mobility penetrMobile penetration and financial accessation is much higher in emerging markets than is access to financial services — an opportunity for mobile operators and banks to work together to bridge the financial divide.  So, I began mulling the opportunity that these trends provide for netbook adoption:  why don’t netbook vendors partner with local banks to deliver financial services via 3G-enabled netbooks.

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Have CIOs Scared Vendors Into Silence?

Sharyn Leaver

by Sharyn Leaver


We had a pretty good idea recently (or so we thought) to look at the relationship between CIOs and their strategic vendor partners. The idea was to take a different perspective — ask the vendors for best practices and for not-so-great practices — hoping for examples that could be used to guide CIOs.  So we made a list of likely strategic vendors for CIOs — the likes of HP, IBM, Microsoft, Oracle, and SAP — and pushed a request out to multiple vendor analyst relations contacts.

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Cisco Buys Tandberg On Its Way To Be Your B2B Video Conferencing Partner

Ted Schadler



by Ted Schadler


I spent a day with Tandberg management last week and came away very impressed with some things I can't share and also some things that I can share. Tandberg has:

  • Great HD videoconferencing solutions in room-sized all the way down to Webcam. Yep, a Webcam image looks great in a telepresence room. These guys get telepresence and end point integration.

  • A management toolkit that works at enterprise scale. It's an appliance + video network management solution. This is based on the Codian products that Tandberg acquired. They call it "infrastructure" but I think of it as the NOC for video.

  • A commitment to video standards. Take note, Cisco: This will be CRITICAL to business adoption of video for partner collaboration.

  • A strong focus on interoperability among network protocols, end points, and video codecs. The Codian acquisition clearly gave them some serious engineering. The goal is to keep the old stuff in the mix as firms build on out their new stuff. It looked good in demo, anyway.

  • Strong financials, customer base, and growth. This company is well run and winning share in its market. That team will remain in place.

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Join Us At Forrester's 2009 Consumer Forum

Carrie Johnson

Carrie-Johnson Posted by Carrie Johnson

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The Acquisition Of ACS Will Change Xerox' Business Model

Pascal Matzke

On Monday morning Xerox announced the
planned acquisition of ACS for approximately $6.4 billion. The acquisition will
be a big move for Xerox’s Ursula Burns, who just recently took over as CEO, and
it is indeed a “game-changer” for Xerox. Long known as a manufacturer of office
products such as copiers, Xerox has exhibited strong growth from its Global
Services business unit in recent years even as other parts of the organization
faced increasing levels of commoditization. This acquisition shows that Xerox is now dedicated to a services-driven transformation
of its business.    

ACS is a $6.3B IT services company provider
of business process outsourcing (BPO), though it also offers system integration
and IT infrastructure outsourcing (BPO services represent 79% of the company’s
business). The company has exhibited decent
top-line growth in the last two fiscal years (5.9% and 6.7%, respectively), though
its BPO services performed better (7.4% in 2009, 10.9% in 2008). Xerox will no
doubt benefit from ACSs focus on two hot markets right now: healthcare and
government services.

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Podcast: Developing Your Lean Process Improvement Game Plan

Clay Richardson

Our latest featured podcast is Clay Richardson's "Developing Your Lean Process Improvement Game Plan".


BP&A Senior Analyst Clay Richardson interviews Tom Higgins, CIO with Territory Insurance Office, a commercial insurance and financial services firm based in Darwin, Australia. The discussion covers how TIO was able to deliver value to the business by delivering business process management in a cost effective way – without the usual bloat and excessive overhead associated with enterprise BPM initiatives.





We look forward to your questions and comments.



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Using Social Media To Create And Amplify Offline Influence

Predictive Analytics is for Experts only! - Really?

Holger Kisker

You don’t need to be a scientist to boost your business with applied mathematics

On 22/9/09 SPSS Inc. announced a new certification process to confirm an individual’s expertise with some of their statistical solutions. “Look at this”, I thought “sophisticated software still requires experts to unfold the value they can provide”. Being a physicist by background, I like it how applied mathematics can improve business. However, not everyone sees beauty in algorithms or is interested in statistics.


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Can You Get a Little Satisfaction? You Don't Have to Be Mick Jagger -- Did! Case Study #4 Customer Service Social Me

Natalie L. Petouhoff, Ph.D. By Dr. Natalie Petouhoff

Remember that great song... "Can't get no... Satisfaction..." Some how I think that is the national anthem of most customers. Why is it so freaking hard to get satisfaction?

I found out it's not really that hard if you have In an interview with the company's CEO, Wendy Lea and her team, I learned a lot about how they are helping companies hear and respond to the voice of the customer...

GetSatisfaction is the brainchild of Thor Muller, Amy Muller and Lane Becker. They wanted to make a difference. They wanted to use software to enable a better world. There in the heart of South Park - they came up with a way to do that.

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