Lead Management Automation: Market Overview In The Works

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

With economic recovery still distant, business marketers look to 2010
and wonder what’s in store. How do you do more with less resources is a
common question I hear from CMOs, VPs of Marketing, and marketing
directors with whom I speak daily. Modern marketing can not scale effectively without automation.

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Intuit’s Purchase Of Mint.com Bolsters Cloud Services Strategy

JP Gownder

Intuit announced today its purchase of Mint.com for $170 million. The formerly bitter rivals will together form a sizable community of registered users who manage their finances online. The move brings together synergistic, complementary assets:

 

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Analysis from Microsoft TechEd 2009 - Take 2

Tim Sheedy

So I have now spent a couple of days at TechEd - attending sessions when possible, and meeting with some Microsoft executives to discuss their strategies in more detail, I have also spoken with the "real" attendees at the event when possible (after sessions, in coffee queues, etc) to get their take on the proceedings.

As hypothesized in my first blog post, my first impressions were correct. Microsoft is a much more positive organisation - no longer apologising for its past sins (Vista, Windows Mobile 6 etc) but looking forward to better times where solid and reliable platforms, such as Windows 7 and Windows Mobile 6.5 will help their customers to make better use of the great platofrms that already exist within their customer base (such as Exchange, SQL Server. Windows Server and SharePoint).

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Is open systems dead? Does code portability matter?

John R. Rymer

Jeffrey Hammond and I did a Teleconference today for clients about the first release of Oracle Fusion Middleware 11g. One of the big areas of concern among attendees was an old chestnut that I actually haven't seen for awhile: Portability. The basic question: If we develop for Oracle's stack, are we locked into it?

Jeffrey and I have documented the basic risks of lock-in we see in Fusion Middleware 11g in our analysis (http://www.forrester.com/go?docid=55043). I don't want to revisit that analysis here; rather, I'm more interested in why we suddenly heard this concern..

I've been writing about software technology roughly since the birth of the "open systems" movement during the late '80s. At that time, open systems meant SQL relational DBMS + Unix at its core, with DCE and CORBA sometimes tossed into the mix as well. The concern for code portability extended to Java's "write once, run ... anywhere" promise in 1995. And then I think it started to die.

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Would You Buy Pre-Rolls For $1 Per Thousand?

Nate Elliott

Nate Elliott[Posted by Nate Elliott]

Ad Age ran a fascinating piece this week about how CPG giant Reckitt Benckiser shifted $20 million of their TV budget to pre-roll ads, and then relentlessly hammered publishers on price. According to Ad Age, Reckitt bought some pre-rolls for as little as $1 per thousand.

Granted, the economy is clearly taking its toll on in-stream ad prices. And big budgets always earn marketers volume discounts. But when you realize that even in this market most high-quality pre-roll inventory costs upwards of $30 per thousand, the prices Reckitt paid look incredibly low.

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US Government Expects Large Number of Baby Boomers To Leave the Workforce

Claire Schooley

Claire-Schooley By Claire Schooley

A government report published September 3, 2009 (and reviewed in a Washington Post article titled “Federal Government Needs Massive Hiring Binge”) reports on a detailed study of US Government positions that will become open requisitionss as Baby Boomers retire over the next four years. This concern about large numbers of government retirees is not new but this study makes some stark predictions that are eye-catching.

 

Top 10 Areas of Government Hiring in Next Four Years

 

Professional Field

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How do you get my Mom to buy gadgets?

Julie Ask

You have Oprah promote them and offer a special coupon. That's all. That's how my Mom learned about the Kindle. She was motivated by the offer and bought one.

T-Mobile is using this tactic with their HTC 3G myTouch device. See Fierce post.

Perfect.

CE companies should pay attention - women make a lot of buying decisions.

Motorola CLIQ Delights with Social Networking Capabilities

Julie Ask

by Julie Ask

I had the opportunity to demo MOTOBLUR on the Motorola CLIQ last night. The device will be available later this year with T-Mobile. It’s been a while since I’ve demo’ed a phone and immediately wanted to take one home.

First, let me say, I was really impressed with the look of the UI. The presentation of the widgets and information had a bit of a whimsical feel to them that appealed to me. I didn’ t feel as if I were clicking my way through a grid or file format. The pop-up boxes were cute. The device allows you to put your most frequently contacts on the home screen as an icon with a small photo – I was really drawn to this feature. [Forrester has written some research on dynamic address books and friendly UI's within the context of mobile social networking. ]

Spent most of my time focused on the social networking aspects. There were a number of features I really liked.

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Lessons from the Windows Vista Era

JP Gownder

On October 22, Microsoft will release Windows 7, thereby effectively ending the Windows Vista era for consumers. That day can’t come too quickly: Windows Vista will go down in history as a period of trial and tribulation for Microsoft – and for many consumers who used the product, particularly during its early days.

Vista Package

There are too many product strategy insights to be learned from the Windows Vista era to fit into one blog post. Let’s look at some of the major lessons – those that can be generalized to consumer product strategies in any industry. And let’s quickly extract both the “sins” of product strategy and some general product strategy lessons provided by the Windows Vista experience:

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Process Data Management: Like Your Brain And Your Heart, BPM and MDM Can’t Survive Independently