The results are in. And the collective effort of the four teams partipating in P&G's digital night sold 3,000 Loads of Hope t-shirts and raised $50,000 for charity. Tide actually matched the money raised, putting the total disaster relief donation to $100,000 for four hours of effort. Thank you to all who bought t-shirts!
A wander through history today with apologies to those looking for punchy bullets.
The Web turns 20 today. Frickin' amazing if you ask me. My 10-year old wonders out loud what we all did before the Internet (by which he means the browser-based world of Club Penguin, Google, Yahoo!, and YouTube). And for the life of me, I can't remember, either.
How did we collaborate? Well, I remember that I wrote lots of letters to friends to stay in touch and was thrilled when someone wrote back (it was too expensive to make long-distance phone calls). My 7th grade buddies and I also wrote away to Pennzoil and STP to ask for stickers to put on our notebooks. I also spent a lot of time in the library (any library anywhere) and in book stores looking for books, magazines, research papers, whatever.
And for sharing information? Copies, copies, copies. I was an early and big fan of the mimeograph machine, stinky beast though it was. We used to sneak into the Physics office in college to get extra blanks in case we messed up when making copies for a seminar. And you had to get there early on seminar day to command a slot in the mimeograph line. (It was a blessed breakthrough when the Xerox machine was installed -- and only a dime a copy!)
And for creating, editing, co-authoring? It was typewriters, paper, and purple pens, folks. And pen and ink for graphics. Ugly stuff, but amazingly it worked. It took days or weeks do a turnaround, though.
It was shocking to me anyway that we already have 34 million Americans working at least occasionally from home today. And that's with broadband to only 56% of US homes. But that's what the data say. And with our Consumer Technographics survey of 61,033 US and Canadian consumers, you can be confident that the numbers are accurate.
But it's even more surprising to run the numbers forward to 2016 and see how many Americans will work from home then: 63 million! We just published our US Telecommuting forecast that shows how an additional 29 million telecommuters will enter the remote workforce. What's going on?
First, broadband pipes to the home, work laptops, and secure VPNs bring the tools that most information workers need right to the kitchen table or bedroom office. And collaboration tools like instant messaging, Web conferencing, team sites, and desktop video conferencing make it ever-easier to stay in touch and contribute to the project.
Second, employees rightfully point out that they will save time in commuting and can get more done for their employers with that time. The benefits of work flexibility and leaving gas in the tank are also real.
So I'm in Cincinnati right now at P&G's self-described "Digital Hack Night" where the goal is twofold: to get their brand managers to understand a bit more about digital marketing strategies and to raise money for their "Loads of Hope" charity which is tied to Tide. For the next 2 hours, nearly 100 people--P&G brand managers, bloggers, Twitterers, authors and agency folks--are trying to use every social network--Twitter, Facebook, MySpace, YouTube--we have at our disposal with the ultimate objective of getting as many Loads of Hope tshirts sold on their eCommerce site as possible. We have a big leaderboard screen, QVC-style, that shows exactly how many unique visits we've received, what our conversion rate is and how many t-shirts we've sold (5,000+, 6% and 1,000+ by the way, respectively, at the moment). What a great way to get non-believers in the channel to see quickly, in real time, how rapidly an idea can radiate through a network and drive sales.
So I got a golden ticket to P&G's digital hack night -- a P&G party to bring together social media experts, P&G digital minds, and experienced interactive marketers to share ideas. The event is to test the strength of digital media to try to generate $100,000 for charity.
I had an amazing client experience the other day. I searched long and hard for a client with flawless, perfect, 100% efficient and effective BI environment and applications. My criteria were tough and that's why it took me so long (I've been searching for as long as I've been in the BI business, almost 30 years). These applications had to be plug & play, involve little or no manual setup, be 100% automated, incorporate all relevant data and content, and allow all end users to self service every single BI requirement. Imagine my utter and absolute amazement when I finally stumbled on one.
The most remarkable part was that this was a very typical large enterprise. It grew over many years by multiple acquisitions, and as a result had many separate and disconnected front and back office applications, running on various different platforms and architectures. Its senior management suffered from a typical myopic attitude, mostly based on immediate gratification, caused by compensation structure that rewarded only immediate tangible results, and did not put significant weight and emphasis on long term goals and plans. Sounds familiar? If you haven't worked for one of these enterprises, the color of the sky in your world is probably purple.
Please excuse this impersonal message: It seems to be the most efficient way to inform everyone that I am transferring to the Forrester Research London Research Centre. In London I will continue to work as a member of Forrester's Customer Experience research team, supporting Customer Experience professionals. I will be writing research with a European perspective, while keeping an eye on some Customer Experience trends in Japan.
Regarding my schedule - I'm traveling to London next week to find a place to live and set myself up in Forrester's London office. I'll return to Tokyo briefly in early April. And I'll be in London full time from late April. I apologize for not making an earlier announcement of this move.
I want to thank you for your support since I've been working in Japan. From establishing Forrester's presence in Tokyo to becoming an analyst and helping to introduce personas to Japanese companies, the last eight years have been filled with wonderful experiences and opportunities, I feel very lucky to have had the chance to work with so many brilliant and inspiring clients and partners in Japan.
Whether or not to sign or renew an Enterprise Agreement with Microsoft is a sticky question that many organizations face. For many companies out there, their spend on Microsoft licensing can be a significant portion of a company's IT budget, whether it be Enterprise Agreements or Select License agreements. Some of you may be directly responsible for the negotiation of the agreement, but many more of you work with your sourcing professionals who negotiate the agreements with Microsoft or resellers. The increasing complexity around Microsoft licensing decisions require more heads at the table. For Infrastructure and Operations pros, your voice is critical in the decision process. Certainly, your current state of Microsoft products and your future rollouts over the life of the agreement (and beyond) play a role, but there are other factors to consider. Some of the other key questions you’ll face include: