Cloud, Private Cloud, fill in the blank . Personal Cloud. Don't be surprised if you hear about the Personal Cloud. It is the next natural progression in Cloudmania. Don't get me wrong. I am a fan of Cloud computing as an exciting new deployment option for applications as I said in a previous post.
Enterprise IT infrastructure & operations professionals have many cloud computing technologies to choose from today, and new solutions seem to appear all the time. What are all these technologies? How do you categorize them? Which are mature and which need a lot of work?
Forrester is kicking off a TechRadar on the topic and wants your input. A Forrester TechRadar attempts to provide clarity about the types of technologies in a given category and plot their maturity today and the pace at which it is improving, as well as the level of business value this type of technology will bring to enterprise IT.
Chip explains why customer service is an important facet of business to improve during the economic downturn, and details specific ways that companies can improve their customer service without breaking the bank to do so.
Good play by Amazon. There is a lot of buzz around mCommerce right now - what is it? what does it mean? how fast will "it" grow? what role will it play in the multi-channel retail experience?
One of the top reasons consumers give for buying in a physical location after conducting research online is immediacy - can get it/buy it now. On a cell phone in a physical location, comparison pricing has the potential to either finalize the deal (if the store does indeed have the lowest price) or take the customer out the door - either to another store or online.
SnapTell - already popular with cell phone users - adds to Amazon's growing portfolio of mobile services (which I find impressive already) - and is a bit of a defensive move. I think they may yet bring a few people back to online (or one of their retail partners) with this service.
Our latest featured podcast is Leslie Owens's "The Use Of Text Analytics To Mine Unstructured Content."
In this podcast, Leslie sheds light on the tools and resources available to analyze and classify “unstructured text,” such as emails or survey documents. These tools could yield solutions to business problems as an add-on for business intelligence tools, or for customer relationship management.
About six months ago in this blog I accused IBM of “cloud-washing” its solutions and services when it launched its Project Blue Cloud marketing campaign. Its aim with this effort was to lure customer conversations about cloud computing in its direction so it could learn what enterprises wanted from this new technology. IBM has had some legitimate cloud deployments and proofs of concept since then, but just this week announced the first product fruits of that labor.
During the past week I’ve had the privilege of presenting to two
different organizations that I think B2B marketers would benefit from
June 3, 2009 I spoke at the MOCCA quarterly meeting, held at Adobe’s facilities in downtown San Jose. The Marketing Operations Cross-Company Alliance (MOCCA) is a community for sharing practical experience between Marketing Operations professionals in technology companies.