eReaders are hot. In the past year, the market for eReaders has finally taken off. Forrester estimates that by the end of 2009, the Amazon Kindle and Sony Reader Digital Book hit the 1 million mark in combined US sales.
But what will drive mainstream adoption? Consumers want lower prices, more and cheaper content, and love to see in person how an eReader looks, feels, and reads.
For the last two years Forrester has presented and most recently partnered with the Tech:Touchstone event management company that produces the Green IT 2009 Conference & Exhibition in London. Despite one year in passing and a challenging economic environment, green IT is still top of mind in 2009.
Apple's announcements yesterday were mostly focused on iTunes and adding a video camera to the Nano (beautiful device by the way - shape, colors, form factor, weight (lessness) - blew me away). There were a couple of interesting things that came out about the iPhone platform though.
A few of the facts:
30 million iPhones sold to date
20 million iPod Touch devices with about 225 million iPods sold to date in all with 50% to new customers (wow!)
1.8 billion downloads of more than 75,000 available applications
100 million billing relationships with credit cards ... this impresses me the most and is what I consider to be one of their important competitive advantages
You've got to be hating life if you're a videocamera maker like Sony or Kodak and you've just been bested yet again. First, it was the immensely successful Flip video cameras that sold more than 2 million devices without a significant brand name simply because the camera was so darn easy to use. ( Personal anecdote, I recently spent a day at a major CE maker with a group of industry analysts -- they let us try their new Flip camera competitor and one of the smartest guys in the room couldn't figure out how to turn it on. Said a nearby analyst: "Hmmm, no wonder Flip beat them to this market.")
Now the game just got more complicated because Apple has decided to add video camera capability not to the iPod Touch line, but to its Nano iPods. Pause for reverential awe. This was a brilliant move. (see Wired's take on it here).
Not only because it hits Flip in a sensitive spot -- right in the high school and college market where Flip was such a hit -- but because it further disrupts the videocamera market, opening it to more innovation and rapid change. You no longer have the three tiers of videocameras (disc or tape storage, digital decent, and then your lousy phone camera), instead, you have a fourth competitor. A personal media device that is now capable of actual personal media. Oh, and did I mention it's made by Apple? Right, just checking.
Recently I took a look at an EA-maturity-model-cum-roadmap from Leo de Sousa, Manager of Business Application Services and Enterprise Architecture at the British Columbia Institute of Technology (click to read Leo’s blog on EA CMM). To my surprise, I liked it. Why was I surprised?
I have never liked EA maturity models. Yes, tracking progress is important. And yes, there should be a consensus about what characterizes a mature EA practice. But I don’t like how they would ostensibly be used to compare one enterprise with another, a la benchmarks. Perhaps I was soured on them by seeing them used as a governance technique in US federal agencies.
The Office of Management and Budget (OMB) required agencies to assess themselves against a standardized maturity model, with progressive hurdles in successive years. Federal agencies, accustomed as they are to all sorts of oversight and compliance mandates, know how to pass compliance audits. Did you ever wonder how (then) Popkin System Architect got so popular in the federal government? An EA tool was required to demonstrate a certain level of EA maturity and System Architect was the lowest-cost offering at the time (I’m sure there are other reasons as well). Behavior was around letter-of-the-law compliance, and it seldom catalyzed getting with the spirit. Even when Dick Burk at OMB introduced a clever workaround in a second version of the model — you could leapfrog to a level 4 if you showed actual business benefits, regardless of what other checklist items you missed — agencies simply marched through the maturity level checklists getting the requisite items done. The scores were good, but in my opinion they overstated the degree to which EA was ingrained in the culture of the agencies.
On 9/9/09 Salesforce.com announced the launch of Service Cloud 2, a new set of three collaborative offerings: Salesforce Knowledge, Salesforce Answers and Salesforce for Twitter.
With Salesforce Knowledge companies can share data in the Service Cloud, Salesforce Answers enables companies to create communities to capture knowledge and Salesforce for Twitter allows companies to screen and participate in the 45mio user Twitter community directly from the service cloud.
Video on Demand (VOD) has been a disappointment. As offered by most cable systems, video on demand should have made it easier for you to rent movies for home viewing than Blockbuster or Hollywood ever could because you never have to leave the house to get a VOD movie. But most VOD systems have failed to delight customers for reasons I won't get into right now other than to say that even if the movie selection is decent, the interface to find the movies is terrible. So most people don't use VOD.
Apple saw this opportunity and assumed its iTunes music business could easily extend into video, first with a pay-per-download model (one I first wrote about in 2007, explaining why it would not work -- I was right), and eventually with a VOD model, once the content owners could see their way to taking that plunge. But the iTunes VOD business relies on people buying Apple devices -- something millions of people do -- and people wanting to watch movies on those devices -- sadly, something far fewer people do.
This has caused me to encourage Apple to port its iTunes video service to non-Apple devices that are connected to the TV. I wrote about this a few times recently, explaining that video services need to connect to the TV to have a chance and that LG and Samsung Blu-ray players (and more recenlty, connected TVs) were doing that quite well. It would be a natural fit for iTunes to deliver content to those devices. But, alas, that's not how Apple rolls, as the Cupertino company prefers to make its money from high-margin devices.
TJ Keitt, Heidi Lo and I presented a Forrester Teleconference about the Millennial or GenY on September 2, 2009. The multi-generational chat was by far the most active I’ve seen during a Teleconference with over 100 entries in an hour. TJ and I presented for a half hour and then opened the phone lines for voice questions. Heidi handled the tweets. Having two co-presenters helped us to participate in the chat. Because the pace of chat was so fast with so many conversations, participants were reacting to comments of others rather than just responding to a presenter comment or question. It was dynamic and truly community generated.
The premise of the teleconference was that the youngest generation in the workforce (Gen Y or Millennials) is neither revolutionizing the workforce (yet) nor acting as entitled employees. Some of the highlights of the participant interaction follow:
“It’s hard to get a job because as a new grad we can’t meet the ‘years of experience’ requirement.” Recommendation: Apply anyway. Be tenacious and prove that you can do the job.One Baby Boomer participant is about to start a company that mentors new employees at corporate customers to address this “experience” requirement. Another GenYer suggested using your social network to reach the hiring manager. Another said that that GenXers in an organization can be excellent mentors for the GenYers.
Two weeks ago, I commented on the changing role of the risk management professional, and thought it would be worthwhile to spend a few moments discussing the auditor as well. In a contest of which job is likely to see more change in the next two years, I would expect a photo finish.