Nike, adidas, New Balance, & Puma Race For Cross-Channel Excellence

Adele Sage

Adele-Sage[Posted by Adele Sage]

I just published a doc “Footwear
Manufacturers’ Cross-Channel Experience, 2009
” with the results of
Cross-Channel Reviews of the four leading footwear manufacturers: adidas, New
Balance, Nike, and Puma. We tried to complete standard user goals (looking for
running shoes, buying a pair, and then tracking the order) in several channels
(Web, IVR, phone, and email) and then looked at the experiences across
channels.

Here are some of the highlights:

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Glenn's Picks for the ITSM Fusion 09 Conference

Glenn O'Donnell

Glenn O'DonnellI am off to the annual itSMF USA conference in Dallas TX, better known as Fusion 09. This is expected to be the biggest and best IT Servcie Management conference yet and the pinnacle of the itSMF USA organizations progress to date. I hope these predictions come true because I am an avid supporter of itSMF and its mission to promote service management excellence.

As one element of a new partnership between Forrester Research and itSMF USA, we will be holding one-on-one meetings between conference attendees and Forrester analysts. Both my delightful and brilliant colleague Evelyn Hubbert and I will be there and we look forward to one-on-one meetings with as many people we can fit in!

With all the wonderful sessions that will be happening at the conference, it is tough to pick favorites. Still, here are the sessions I hope to catch while I'm there.

Monday 21-Sep

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Wireless Net Neutrality ... Does it Make Any Sense?

Julie Ask

US as Traffic Cop in Web Fight (see WSJ article)

Ok, so there is a bit of wait and see until Monday when the FCC Chairman makes the anticipated announcement, but here's a first take:

Who, I ask, is on the side of the consumer?  This WSJ article discusses how Obama is taking the side of Silicon Valley. Republicans seem to be taking the side of the carriers. WHO is on my side as a consumer?

Most consumers are NOT demanding the ability to stream unlimited video to their cell phones. In fact, very few are even looking for video capability in their next handset purchase. If you are a Forrester client, come ask me/us for the data - we can show you. Consumers are more interested in their battery lasting all day than streaming video ... which will kill it.

What consumers WANT from their wireless service providers is high quality, reliable voice services. Really, it is. We ask consumers year in and year out what it is they want in a wireless service provider. Quality of service and value always come out on top.

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Categories:

BI Saas Vendors Are Not Created Equal

Boris Evelson

Boris Evelson By Boris Evelson

As many of my readers know, for years I’ve been quite skeptical about non-mainstream BI solutions, such as BI SaaS. Security, control, operational risk, data, metadata and application integration are just some of the requirements for enterprise BI that are still on my watch list as potential reasons to be weary about BI SaaS. However, I am also a very pragmatic analyst and truly believe that nothing but supply and demand drive the markets.  And I am now, slowly but surely, beginning to believe there couldn’t be a better case for demand for BI SaaS especially after findings from one of the project that I am currently conducting.

I recently talked to a few dozen non-IT professionals (specifically in front office roles, such as sales and marketing) across multiple industries, regions and company sizes. Guess how many of them fully or partially relied on IT for their day to day operational and strategic information needs? BIG FAT ZERO!!! This finding was a huge surprise to me – yes, I did expect to find something like less then 50% reliance on IT, but I surely did not expect to find 0%.

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What are the Next Secret Weapons in the Test Manager’s Toolbox?

Margo Visitacion

As teams become more agile, or, add more agile like practices to traditional
development practices, I’m seeing increasing frustration on the part of test
managers.  Rapid development cycles and scrutinized bottom lines are putting
more pressure on them to deliver comprehensive testing in tighter time
frames.  More and more testing is being taken on by development teams, and while
that is a positive trend to be sure.  More stringent testing performed by
development is a good thing, as a long time QA manager myself, I used to pray
for consistent unit and integration testing, but, ultimately, developers are not
trained to think in the same way that QA does.  Development testing is meant to
ensure that the code, service, or integration performs the way it was conceived;
it doesn’t always cover the assurance that the business process is being met
and it doesn’t replace the end to end perspective that an organization needs to
ensure that the highest quality software is being delivered. Development testing
is faster, to be sure.  End to end testing takes more time, but it’s necessary.
Test managers must do something to prevent testing being co-opted by development
at the expense of business value.

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Developing Your Lean Process Improvement Game Plan

Clay Richardson

Clay Richardson interviews Tom Higgins, CIO with Territory Insurance Office, a commercial insurance and financial services firm based in Darwin, Australia. The discussion covers how TIO was able to deliver value to the business by delivering business process management in a cost effective way — without the usual bloat and excessive overhead associated with enterprise BPM initiatives.

http://a964.g.akamaitech.net/f/964/714/1h/www.forrester.com/role_based/images/author/imported/forresterDotCom/Podcasts/BPA/Clay%20Richardson_Developing%20Lean%20Process%20Improvement%20Game%20Plan.mp3

Categories:

Thinking About Software Machines

John R. Rymer

During the past two weeks, I received two client Inquiries about specialized Java hardware and Larry Ellison announced v2 of Oracle's "database machine."

These two seemingly disconnected events made me ask: Is specialized hardware for software inevitable? Last year, we saw TIBCO announce a messaging appliance too. And IBM has a robust business in XML and security appliances. Will growing volumes of data, messages, and logical operations force us to adopt specialized hardware, abandoning the unbundled software model IBM introduced back when real Hippies roamed the Earth?

The client Inquiries were from firms having to invest heavily in infrastructure and still struggling to keep up with their Java processing loads. Both had seen Azul Systems, found its touted performance numbers compelling, but wondered: "Where are the other competitors?" Answer: I don't see any others doing what Azul does.

Why? My answer: Too few customers buy this way -- particularly from a startup with a proprietary software machine. IBM, HP, Intel, and the other big vendors don't see enough of a market yet to take the plunge.

With its database machine, Oracle claims impressive advances in I/O and query speeds, and disk compression. But the company says it has 20 customers for this product. For a new model and a new product, that's not bad. But I think it helps answer my question: Only the tippy top of the enterprise food chain really needs software machines for general purpose products like databases, Java application servers, and message processing. The majority of customers can use other software techniques to keep growing without being locked into proprietary software machines. Virtualization, distributed caching, in-memory databases, optimized garbage collection, and alternative database structures come to mind.

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The Browser Wars Are Back! You Can’t Run Or Hide So Here’s What To Do

Harley Manning

Harley-Manning_small [Posted by Harley Manning]

 

The customer experience team at Forrester is currently updating our Web site review methodology, which will get us to Version 8. I’ll write more about that in a subsequent post but I wanted to get it on the table (or in the blogosphere – pick your metaphor) by way of explaining why we’ve been looking at which version of what browser to use as our default for conducting research.

 

In trying to answer that question we had one of our Researchers – Rich Gans – talk to people at Mozilla, Microsoft, Apple, and Google to get insight into where they’re going with their browser offerings and how they advise site developers to deal with the current landscape.

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The Data Digest: A Global Look At Mobile Internet Adoption

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Asian markets are leading the adoption of mobile Internet. Data from our global Technographics surveys shows that more than half of Japanese online consumers use mobile Internet at least once a month.

In Europe are the UK, the Netherlands, and Sweden topping the list with mobile Internet penetration reaching 16% of online consumers. Those who use mobile Internet are frequent users: Four in five mobile Internet users in the US, urban China, and Japan connect weekly.

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Categories:

CSC looks well positioned for current spending patterns

Christopher Andrews

I recently attended a CSC analyst event in which they described several of the wins and initiatives that they have experienced over the past year.   Like many services companies Forrester speaks with, the company is taking a heavy vertical (industry-specific) market strategy and positioning itself in hot markets related to government spending, healthcare, and energy.

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