Recent research undertaken by Forrester across Asia Pacific has indicated that while there is clearly a strong drive to improve the efficiency of IT systems, this will not often be through the implementation of process improvement systems, such as ITIL or CMM.
Major IT Management Themes In Asia Pacific
Source: Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009
So why has interest in these processes suddenly plummeted in Asia Pacific? While I have no strong evidence of the answer to the question, the many discussions I have had with IT leaders across the region leads me to believe that a number of factors have lead organizations to delay or put a stop to their ITIL process improvements and their broader ITSM initiatives.
Just this Monday Sarah Palin told Oprah she was "the queen of talk shows." Which might mean there's no better time to abdicate the throne than when you're clearly on top (and when the #2 talk show, Dr. Phil is produced by you).
But Oprah didn't just announce that when she wraps her 25th season in 2011 she will wrap the show for good. No, she announced that she would also begin the next chapter in her mega-successful life: she's going to move to cable. Her cable network, titled OWN, for Oprah Winfrey Network, was actually announced some time ago, so while that's not news, the fact that Ms. Winfrey is moving away from daytime television's most-watched show to build a fledgling cable network is an eyebrow-raiser.
Because cable TV is no safe haven away from the woes of broadcasters.
Audiences are fragmenting, cable TV is having a harder and harder time maintaining viewers in the face of the DVR and Hulu one-two punch. In fact, OWN was supposed to be up and running this winter but was postponed because of the challenging advertiser climate. It's a climate that's not going to get dramatically better even if our economy continues to improve. That's because advertisers have many alternatives for their advertising dollars, including the Internet, where more and more spending is shifting every day, reaching nearly $26 billion this year (see our July 2009 Interactive Marketing Forecast report for more detail).
This report looks at the state of the European mobile market and at how consumers are using mobile services. We have created different profiles looking at how consumers are using their mobile phones in the different countries.
Over the past two years, the introduction of the iPhone has changed the way consumers and brands perceive mobile phones. It acted as a marketing catalyst, raising awareness of smarter devices and conveying the idea that there are as many mobile services as there are consumers. Consumers will continue to shift their attitudes toward mobile phones — perceiving them not only as communication tools but also increasingly as entertaining and productive devices that can help them in their daily lives. More than 40% of European consumers are beginning to demonstrate sophisticated usage of mobile services.
We expect this to grow over time led by the two most sophisticated group of users (SuperConnecteds and Entertainers). They will change the general perception of mobile phones:
Our events are well underway in London: We spent Monday with Forrester Leadership Board’s eBusiness Council, then on Tuesday the official Marketing Forum EMEA kicked off. You can follow some of the conversation live on our other blogs - I’ve also
summarized a few of the keynotes below.
Recently, Forrester surveyed a number of CIOs to collect benchmark data on staffing ratios and spending. This is a new initiative within Forrester and one that is not yet complete. We did this for three reasons:
Benchmark questions (called inquiries at Forrester) on staffing have become relatively common. Examples are “Can you tell us the average share of IT Staff as a % of total staff by organization size” and “Would you have specific spending figures for IT infrastructure?”.
This kind of data in conjunction with other data and analysis can identify problem areas.
Staffing benchmark data along with spending and other data are objective measures of IT organizations.
Though our initial sample size is small a preliminary view of the data shows that:
In its complaint, the SEC alleges that, “Madoff and his lieutenant Frank DiPascali, Jr., routinely asked (Jerome) O'Hara and (George) Perez for their help in creating records that, among other things, combined actual positions and activity from... market-making and proprietary trading businesses with the fictional balances maintained in investor accounts.”
The SEC further alleges that O’Hara and Perez tried to cover their tracks by deleting hundreds of files, withdrew hundreds of thousands of dollars from their investments through the company, told Madoff they wanted to stop helping him, and then accepted larger salaries and substantial bonuses for their promise to keep quiet.
It will be interesting to watch this case unfold. I was hoping it would get into issues of whether the IT professionals were considered just uninvolved support staff or key participants in the scheme. Considering the evidence SEC claims to have, I don’t think we’ll hear those arguments in this case, but keep an eye out for how the defense comes together. Fraud prevention is a growing area of concern for government, health care, insurance, financial services, and other industries... which means we could be seeing more cases questioning the responsibility of IT to identify and/or prevent such issues.
Each year for the past three years I've analyzed and written on the state of enterprise disaster recovery preparedness. I've seen a definite improvement in overall DR preparedness during these past three years. Most enterprises do have some kind of recovery data center, enterprises often use an internal or colocated recovery data center to support advanced DR solutions such as replication and more "active-active" data center configurations and finally, the distance between data centers is increasing. As much as things have improved, there is still a lot more room for improvement not just in advanced technology adoption but also in DR process management. I typically find that very few enterprises are both technically sophisticated and good at managing DR as an on-going process.
When it comes to DR planning and process management, there are a number of standards including the British Standard for IT Service Continuity Management (BS 25777), other country standards and even industry specific standards. British Standards have a history of evolving into ISO standards and there has already been widespread acceptance of BS 25777 as well as BS 25999 (the business continuity version). No matter which standard you follow, I don’t think you can go drastically wrong. DR planning best practices have been well defined for years and there is a lot of commonality in these standards. They will all recommend:
At the end of October I hosted a Consumer Market Research Track Session at the Forrester Consumer Forum in Chicago, and one of the speakers was Gian Fulgoni, CEO from Comscore.
For years, a debate has raged in the online space about the merits of panel-centric versus site-centric measurement, and with companies now trying to get a grip on the behavior of consumers across multiple channels, measurement complexity will only increase. Gian showed a slide that nicely summarizes the debate between site measurement (Web analytics) and audience measurement (panel based):