Hey everyone. Here it is – Forrester’s new blog network. We made some changes to improve the experience for readers and to encourage more analysts to blog. Feel free to poke around and let me know what you think.
There are a few things I’d like to point out to you:
Everyone’s welcome here. Forrester analysts use blogs as an input into the research they produce, so having an open, ongoing dialogue with the marketplace is critical. Clients and non-clients can participate – so I encourage you to be part of the conversations on Forrester blogs.
We still have team blogs focused on role professionals. Our role blogs, such as the CIO blog and the Interactive Marketing blog, are a rollup of all the posts from the analysts serving that specific role professional. By following a role team blog, you can participate in all the conversational threads affecting a role.
And now we’ve added analyst blogs as well. If you prefer to engage directly with your favorite analyst, you can. Look on the right-hand rail of the team blog and you’ll see a list of the analyst blogs. Just click on their name to go to their blog. Or type their name into “Search”. An analyst blog is a place for the analyst to get reaction to their ideas and connect with others shaping the marketplace. You’ll find the blogs to be personal in tone and approach.
We all need to revisit our understanding of Progress Software. On March 4, I was introduced to the “new and improved” Progress at the company’s annual briefing for industry and financial analysts. The company is a new enterprise software vendor with 25 years of experience. If you know about Progress, it is likely through an ISV solution based on the OpenEdge database/4GL. Or perhaps through the Sonic enterprise service bus ... or the Actional SOA management product.
How you should think about Progress Software now (see Figure):
First, Progress Software has a new mission, which it calls“operational responsiveness.” To achieve this mission, Progress will primarily seek to help enterprises develop real-time, event-based architectures that extend existing systems. Real-time, event-based systems let companies see what’s going on in their business processes at any given moment, and to act while transactions and interactions are in flight to fix problems, ensure compliance, add revenue opportunities, and/or cut costs. Example scenarios:
On Friday March 5th, the National People’s Congress (NPC) – China’s equivalent of Congress or Parliament – held the opening meeting of its annual full session.At a high level, the agenda of the session will focus on succession planning for government and Communist Party leaders, the stimulus exit strategy and economic initiatives for the coming year.In this, there is much to interest tech vendors.
In one of the opening speeches, Chinese Premier Wen Jiabao presented his work report which summarized some major economic indicators for 2009 and provided a broad outline for the 2010 plans. Technology appeared center stage throughout much of the speech, and the word "innovation” was peppered throughout.
If you see how fast corporate digital commerce is changing, it won’t surprise you to learn that Forrester is hiring.
We’re hiring for the position of Senior analyst. This is a key job, because it will put you right in the center of transformation that’s happening as companies begin to embrace digital commerce enablement.
This job is truly diverse in its scope and has been the most rewarding one I have ever had. You’ll spend your time speaking with people in companies who are actually driving eBusiness innovation; gathering information about what works, what doesn't, and where the industry is going. These in-depth interactions, combined with our extensive consumer research data, form the basis of our research content. You write documents on topics of interest to clients or work with clients on how to build these applications.
In the analyst job, we’re looking for people with real experience building eBusinesses — either at a company, in an agency, or in a technology vendor.
Our current analysts on this team are working in Cambridge, Massachusetts; San Francisco; New York; and London. For this position, due to the need to collaborate freely, we're most inclined to hire analysts who can work in London or Amsterdam.
Forrester is an extremely collegial place, with analysts around the world collaborating freely with one another. We keep driving forward into new areas of knowledge. Working here is a blast.
Here's how to apply: Click to see the description for the Senior analyst position. Then click “Apply for this job.” I hope I get to work with you.
In the past couple of months I've been working on a document called 'Information Management For Market Researchers', released earlier this month to our dedicated Forrester Market Research Leadership Board Members. Although I can't share all lessons learned with you yet, there are a couple of insights I'd like to bring to your attention.
The most important outcome from my interviews with market researchers and knowledge managers is that a culture of sharing creates better products and helps companies be more successful innovators. Simply said: to innovate, knowledge from various departments needs to come together, irrespective of role or rank.
Economic relief is in the air. When Cisco executive John Chambers is in a "sunny" mood and describes revenue growth as “dramatic,” you know that positive signs will shortly be all around. Forecasts of positive IT spending abound, including Forrester’s Q4 signal and 2010 perspective.
The world is changing. The traditional lines of demarcation between IT and business, developers and end users, producers and consumers of info no longer work. But every time I attempted to create a matrix of BI personas in the new world, I ended up with so many dimensions (business vs. IT, consumers vs producers, strategic vs tactical vs operational decisions, departmental vs. line of business vs enterprise cross functional roles, running canned reports vs. ad-hoc queries, and many others, i ended up with something quite unreadable. But there still has to be something that on the one hand shows the realities of the new BI world, yet something that fits onto a single PPT. Here's my first attempt at it (click on the small image to see the full one).
In this diagram I attempt to show
Who's consuming vs. producing the information, how heavy or light that task is. What's interesting is that all our research shows is that most of the BI personas now are both consumers and producers of info.
Who's using what style of BI as in reports, queries, dashboards and OLAP
Who is using BI only as reports and dashboards embedded in enterprise apps (such as ERP, CRM, others), which usually means canned reports and prebuilt dashboards, vs BI as a standalone app
Who's using non traditional BI apps, such as the ones allow you to explore (vs just report and analyze) and allow you to perform that analysis without limitations of an underlying data model
Who's a producer and a consumer of advanced analytics
And finally show the level of reliance on IT by every group
As always, all comments, suggestions and criticism are very welcome! HD
I met with two interesting marketing automation software vendors last week. As a patriot certainly, I like that there are these European companies with some very innovative ideas that will contribute to the success of both factory and field marketers in the tech industry. But it is also their innovation that I find interesting.
Understanding teenage behavior is an eternal challenge, not only for parents but also for content providers and product managers trying to engage them. Our Technographics research shows that European teens combine two great passions online: enjoying content such as music, video, and video gaming and communicating with friends.