Salesforce.com Gets Kids: Attack to the Small Business Market

Stefan Ried

Salesforce pic Salesforce.com introduces today the Salesforce.com Contact Edition and is approaching for the first time the small enterprise segment.

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As Eclipse Kits for Cloud Arrive, Amazon Deployment Wins

John R. Rymer

Amazon's announcement on August 26th of its Eclipse toolkit added another Eclipse-cloud option for Java developers. Here is a table comparing these four: Amazon AWS Eclipse Toolkit, Google Plug-In for Eclipse, Stax Platform for Amazon EC2, and the planned next major release of SpringSource Cloud Foundry. (Cloud Foundry today provides a Web interface, but will embrace Eclipse.)
Eclipse cloud kits 

Several observations jump out at me:

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Making Your B2B Marketing Work -- Better!

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

A worldwide recession and social media have swept up B2B marketers
in a perfect storm, tossed between tighter budgets and the demand to do
more online without guideposts or established benefits. Opportunities
and challenges abound for marketers targeting other businesses through
a direct sales force or channel partners. Before 2010 planning -- and
the push to pump up the pipeline to make year-end revenue goals -- hit
full stride, now is an excellent time to step outside your daily
routine, tune up B2B marketing strategy, and learn new best practices.

Sound intriguing? If so, have I got a deal for you!  (Oh, c'mon, you suspected a pitch was coming, now didn't you?)

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Making Your B2B Marketing Work -- Better!

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

A worldwide recession and social media have swept up B2B marketers
in a perfect storm, tossed between tighter budgets and the demand to do
more online without guideposts or established benefits. Opportunities
and challenges abound for marketers targeting other businesses through
a direct sales force or channel partners. Before 2010 planning -- and
the push to pump up the pipeline to make year-end revenue goals -- hit
full stride, now is an excellent time to step outside your daily
routine, tune up B2B marketing strategy, and learn new best practices.

Sound intriguing? If so, have I got a deal for you!  (Oh, c'mon, you suspected a pitch was coming, now didn't you?)

Read more

Consumer Market Research Techniques: A Primer For IT Professionals

Ted Schadler

Ted-Schadler by Ted Schadler

Employees are people, too.They just don't look like you. At least most of them don't. To understand what your workforce needs from technology and from you, you have to walk a mile in their shoes.

That's hard to do -- not to mention darn uncomfortable at times! But it is possible to get to know your workforce by grouping them by who they are and what they need from you. There are three techniques that consumer market researchers have developed over the last 40 years to do just that:

  1. Surveys to analyze and segment the workforce. This is step one and something that we'll drill into more detail on over the next few blog posts. Asking good questions, making sure everybody's represented, doing analysis that helps you answer your key questions, this is where the best analysis begins. You'll come up with segments like "technology enthusiasts" and "road warriors."

  2. Focus groups to bring the segments to life. Once the segments are identified, you can invite 5 or 6 people to come in and talk about what they do and what they need from technology. This gives you the "why" and the "how" to go along with the "what" that the survey and segmentation provide. With focus groups, a road warrior starts to look like a real person.

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Diana Huff Thinks I'm a Smart Woman to Follow on Twitter!

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

Wow!  I am humbled and honored to find myself in such amazing company! Thank you Dianna, it's great to get noticed.

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When is a VMware cloud a vCloud? Let the API wars begin

James Staten

James StatenAttention enterprises Pop Quiz: If your favorite hosting provider launches a cloud service that supports VMware vSphere and is part of the VMware vCloud initative, are they providing you with the rich vCloud functionality VMware is touting at VMworld this week?

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Old projects and new mainframes

Jean-Pierre Garbani

A long time ago (about 35 years), I was the project leader and main designer of what was probably the first true distributed solution. It started with one of the largest bank in Europe, which went through a one month strike of its data center. In what was probably the Jurassic period of IT (which makes me a dinosaur), the centralized mainframe reigned supreme and of course the whole commercial part of the bank ground to a halt, and with it millions of customers who could not get to their money.. The CIO (the title did not exist at the time, but the function did) came up with the brilliant idea of putting a server in each branch, connected to the central mainframe through a network. Each local server had to be able to process locally, on a local "database" all the typical operations of the branch. This would guarantee that, in case of a repeat strike, the basic banking needs of customers would be covered. So armed with the latest minicomputer from Honeywell and several $Millions in project money, we set up developing everything in sight: network protocols, transactional languages and supervisors, local file structure, etc. Even intelligent virtual terminals.

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Surprising Findings From the DoubleClick Rich Media Report

Nate Elliott

Nate Elliott[Posted by Nate Elliott]

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Medical Records – Does A Bubble Lurk In Our Future?

Craig Le Clair

Craig Le Clair By Craig Le Clair

I just finished a Webinar on Medical Information Management sponsored by Kofax, a process automation firm whose core expertise is paper capture and elimination. It is available on their site www.kofax.com. We are entering an interesting period here, and may experience a tech bubble in medical or at least a somewhat less desperate Y2K experience. Clearly there is energy and investment around medical information management that increases each month, and that has not been seen in a quite a while. Concepts like “results-based medicine” that will open up a new market for analytics in medicine — see my colleague Boris Evelson’s open letter for Information Week.

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