Would You Buy Pre-Rolls For $1 Per Thousand?

Nate Elliott

Nate Elliott[Posted by Nate Elliott]

Ad Age ran a fascinating piece this week about how CPG giant Reckitt Benckiser shifted $20 million of their TV budget to pre-roll ads, and then relentlessly hammered publishers on price. According to Ad Age, Reckitt bought some pre-rolls for as little as $1 per thousand.

Granted, the economy is clearly taking its toll on in-stream ad prices. And big budgets always earn marketers volume discounts. But when you realize that even in this market most high-quality pre-roll inventory costs upwards of $30 per thousand, the prices Reckitt paid look incredibly low.

Read more

US Government Expects Large Number of Baby Boomers To Leave the Workforce

Claire Schooley

Claire-Schooley By Claire Schooley

A government report published September 3, 2009 (and reviewed in a Washington Post article titled “Federal Government Needs Massive Hiring Binge”) reports on a detailed study of US Government positions that will become open requisitionss as Baby Boomers retire over the next four years. This concern about large numbers of government retirees is not new but this study makes some stark predictions that are eye-catching.

 

Top 10 Areas of Government Hiring in Next Four Years

 

Professional Field

Read more

How do you get my Mom to buy gadgets?

Julie Ask

You have Oprah promote them and offer a special coupon. That's all. That's how my Mom learned about the Kindle. She was motivated by the offer and bought one.

T-Mobile is using this tactic with their HTC 3G myTouch device. See Fierce post.

Perfect.

CE companies should pay attention - women make a lot of buying decisions.

Motorola CLIQ Delights with Social Networking Capabilities

Julie Ask

by Julie Ask

I had the opportunity to demo MOTOBLUR on the Motorola CLIQ last night. The device will be available later this year with T-Mobile. It’s been a while since I’ve demo’ed a phone and immediately wanted to take one home.

First, let me say, I was really impressed with the look of the UI. The presentation of the widgets and information had a bit of a whimsical feel to them that appealed to me. I didn’ t feel as if I were clicking my way through a grid or file format. The pop-up boxes were cute. The device allows you to put your most frequently contacts on the home screen as an icon with a small photo – I was really drawn to this feature. [Forrester has written some research on dynamic address books and friendly UI's within the context of mobile social networking. ]

Spent most of my time focused on the social networking aspects. There were a number of features I really liked.

Read more

Lessons from the Windows Vista Era

JP Gownder

On October 22, Microsoft will release Windows 7, thereby effectively ending the Windows Vista era for consumers. That day can’t come too quickly: Windows Vista will go down in history as a period of trial and tribulation for Microsoft – and for many consumers who used the product, particularly during its early days.

Vista Package

There are too many product strategy insights to be learned from the Windows Vista era to fit into one blog post. Let’s look at some of the major lessons – those that can be generalized to consumer product strategies in any industry. And let’s quickly extract both the “sins” of product strategy and some general product strategy lessons provided by the Windows Vista experience:

Read more

Process Data Management: Like Your Brain And Your Heart, BPM and MDM Can’t Survive Independently

Podcast: The Millennials, The Next Power Generation In The Workforce

Claire Schooley

Our latest featured podcast is Claire Schooley's "The Millennials, The Next Power Generation In The Workforce".

 

In this podcast, BP&A Senior Analyst Claire Schooley discusses the rise of the millenial in the workforce — and strategies for most effectively using their skills.

 

 

We look forward to your questions and comments.

 

---

Subscribe to Business Process & Applications podcasts through iTunes.

Subscribe through RSS.

 

The Generations React During Our Teleconference on “Gen Y and the Future of the Workplace”

Claire Schooley

Claire-Schooley By Claire Schooley


TJ Keitt
, Heidi Lo and I presented a Forrester Teleconference about the Millennial or GenY on September 2, 2009. The multi-generational chat was by far the most active I’ve seen during a Teleconference with over 100 entries in an hour. TJ and I presented for a half hour and then opened the phone lines for voice questions. Heidi handled the tweets. Having two co-presenters helped us to participate in the chat. Because the pace of chat was so fast with so many conversations, participants were reacting to comments of others rather than just responding to a presenter comment or question. It was dynamic and truly community generated.

The premise of the teleconference was that the youngest generation in the workforce (Gen Y or Millennials) is neither revolutionizing the workforce (yet) nor acting as entitled employees. Some of the highlights of the participant interaction follow:

  • “It’s hard to get a job because as a new grad we can’t meet the ‘years of experience’ requirement.” Recommendation: Apply anyway. Be tenacious and prove that you can do the job. One Baby Boomer participant is about to start a company that mentors new employees at corporate customers to address this “experience” requirement. Another GenYer suggested using your social network to reach the hiring manager. Another said that that GenXers in an organization can be excellent mentors for the GenYers.
Read more

The Data Digest: What Drives eReader Uptake?

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

eReaders are hot. In the past year, the market for eReaders has finally taken off. Forrester estimates that by the end of 2009, the Amazon Kindle and Sony Reader Digital Book hit the 1 million mark in combined US sales.

But what will drive mainstream adoption? Consumers want lower prices, more and cheaper content, and love to see in person how an eReader looks, feels, and reads.

Grafiek-data-digest-ereader 

Categories:

How UK Organizations Are (Still) Going Green

Doug Washburn

Doug WashburnFor the last two years Forrester has presented and most recently partnered with the Tech:Touchstone event management company that produces the Green IT 2009 Conference & Exhibition in London. Despite one year in passing and a challenging economic environment, green IT is still top of mind in 2009.

Read more

Categories: