Understanding teenage behavior is an eternal challenge, not only for parents but also for content providers and product managers trying to engage them. Our Technographics research shows that European teens combine two great passions online: enjoying content such as music, video, and video gaming and communicating with friends.
I've been working quite closely with fellow analysts Dave West and Mary Gerush surrounding project estimation. Regardless if you're in the Agile world, testing is factored in (well, unit testing anyway), and if you're in the traditional camp, we've heard the same pain from a number of Forrester customers. No matter what methodology we use, there's not enough time to test. To combat that, testing organizations are attempting to build a livable, usable framework to provide them with information to battle for sufficient testing time.
Brazil has launched a full court press and is using technology to do so in the form of its new e-government portal ‘Portal Brasil’ – the new official website of Brazil. And, here‘s the best news: they didn’t forget us here at Forrester. According to the press release, the site's content is designed to meet the needs of both Brazilian citizens and foreign audiences, including: analysts (yes, analysts!), investors, private sector companies, media, academics, NGOs, students, tourists, and other groups.
And, for us tech industry analysts – according to the Brazil’s Secretariat of Social Communication (SECOM) – Portal Brasil will maintain current information on Brazilian technology initiatives, including:
Information on Brazil’s Digital Inclusion Programs, including the Computer for All program and the Broadband Internet in Schools program
Greetings from beautiful Salt Lake City, Utah, where I'm at the 2010 Omniture Summit. It's been a good week, I must say that my favorite part has been the opportunity to meet with so many web analytics practitioners, friends, Forrester clients and the Omniture team. If you didn't attend but are interested in getting a feel for the event, check out the Twitter hashtag, #omtrsummit.
I am pleased to announce that this week we are initiating the research process for the inaugural Forrester Wave™ evaluation of Online Testing and Targeting platforms. We plan to publish this Wave report in the third quarter of 2010. Upon completion this research will be distributed to senior marketing executives at hundreds of large marketing organizations globally.
The first phase of the process is to determine the field of vendors who comprise the Online Testing and Targeting landscape. We have already identified and contacted a number of companies who participate in the market via previous research efforts.
Forrester is actively innovating our use of social media, and this extends to the research process. I would like to solicit your input through two modes of participation:
1. If you are a practitioner, please share which Online Testing and Targeting vendors you currently or have previously used. Also please let me know if you would be interested in receiving followup communications to discuss your experiences with vendors and online testing in general.
2. If you represent a vendor in the Online Testing and Targeting space and would like to be considered for inclusion in the Wave report please let me know and we'll send you our preliminary vendor survey to complete and submit.
SaaS has long promised the concept of usage-based pricing, elimination of shelfware, and long-term commitment to value and total cost of ownership (TCO). But some clients have questioned how true this is in practice. With more and more clients signing longer deals of 3-5 years in length and sometimes struggling to get an exit clause, clients question whether they can truly pay for what they use – and eliminate or redeploy unused subscriptions.
Yesterday I got a sneak peak at the new Intel Classmate PC, both the clamshell and convertible models. These new models are significant upgrades from the previous version. While I never really wanted my own mini-laptop, I now have Classmate envy.
Highlights that mattered to me included (drum roll please):
10.1 inch screen to replace the tiny 8.9 inch screen – as a result the keyboard is bigger, accommodating adolescent and even adult fingers. Honestly, the previous design was just too dang small. My fingers were all over each other.
Ruggedization (is that a word?) – now designed to withstand accidental drops from desk height, with a water resistant LCD, keyboard, touch pad, HDD shock protection using the accelerometer to detect falls, and a really nice rubberized surface making it easier to hold onto.
Retractable handle – while I’m on the topic of holding it… may I say that I really don’t understand why other PC vendors don’t put handles on their laptops. My Panasonic Toughbook has one and I love it.
eReader interface – while I’ve never used my Kindle (really, not once), I do think I’d take advantage of the eReader capability of the Classmate. The accelerometer flips the content to portrait and the touchscreen allows you to “flick to scroll.” You can also highlight and take notes directly on the page. The eReader feature was what Wired magazine picked up on in their Classmate product review.
**Correction: Actually, we forecast that direct mail will be at about $67 billion by 2012. So to my comment below, the astronomical forecast of mobile at $20 billion would be closer to a third, not a half of dm spend by 2012. >Both Josh James and Shantanu Narayen, the CEO of Adobe mentioned mobile in their keynote presentations and now I'm listening to RIM also talk about the power of the mobile browser.
Coming to you live this morning from the kick off keynote of the Adobe (nee Omniture) Summit in Salt Lake City. And I'm pleased to report that so far the event is as thumping and hued in neon green as in years past.
A nice change from past summits: Instead of discussing developments to Omniture's online marketig technology, today's Omniture keynote by Josh James is themed around "The New Principles Of A Successful CMO." These are Josh's principles for how marketing execs can succeed.
Are you a wondering how to get the most out of your SAP investment? Are you trying to figure out SAP’s long-term strategy? Do you want to make better use of SAP’s BI platforms and services ecosystem? If so you have a lot in common with other Forrester clients.
Forrester has answered hundreds of inquiries about SAP in the last year or so. And the volume of inquiries is increasing as our clients roll out SAP solutions to the furthest reaches of their global domains and use white space partners to cover an ever broader footprint.
At the same time, you ask us questions about deployment best practices, SAP’s pricing and licensing, its middleware approach, the strategic significance of its acquisitions, and the implications of changes in the top management team.
We decided to pull together all our experts to discuss their SAP research in a series of jam sessions (teleconferences) to help you make the best informed decisions with the minimum investment of time. Each teleconference looks at a specific dilemma for which we’ve fielded client inquiries.
If you are an Application Development & Program Management professional, or a CIOs, or a Business Process & Applications professional looking for guidance then there is a session in this week long series of one hour Webex sessions just for you. Or if your dilemmas cover all the topics you can attend all the sessions or download them later and follow at your leisure.
We’ll start by looking at SAP’s Product Strategy. We will explain just how SAP's product portfolios and technology strategy for enterprises and SMB clients is evolving. You will hear Forrester analysts debate the merits of SAP's product offerings, technology architecture innovations, and its likely success in providing software-as-a-service (SaaS) offerings.