Here’s a funny finding: The youngest members of the workforce aren’t the drivers of social technology use in business. How can this be? Haven’t we been told that the generation that made MySpace and Facebook popular would be the one that dragged stodgy, old companies kicking and screaming into a 21st century where corporate hierarchy is flattened through Web 2.0? Don’t companies need to adopt wikis and blogs in order to recruit and retain Gen Yers? Well, the early returns say the answer is, “no.”
If you're a marketer targeting Gen X consumers (which we define as consumers between 30 and 43), and you're not using social media or influence marketing, it's time to reevaluate your strategy. Our new report, Brands Should Reach Gen Xers Through Word Of Mouth, sheds some new light on these consumers and their use of social technologies.
I am so glad that my Information Week article BI in Healthcare is receiving interest and mostly positive feedback. I believe that this is indeed a very important topic to write about, especially considering how behind the times the industry is, and what a unique opportunity we have right now to get it right. We so strongly believe that this is such a critical IT issue and challenge, that Forrester is even bending its own rules slightly – typically all our research is “role” based, not industry based, as we most often find that challenges and requirements by role are almost always very similar across industries. Healthcare and public sectors seem to be a big exception, and therefore, I and some of my colleagues do plan to publish more Healthcare IT specific research. For example, I am currently in the middle of surveying top 30+ BI vendors specializing in Healthcare against 40+ criteria. Stay tuned to the results of this research. And my colleague, Craig LeClair (http://www.forrester.com/rb/search/results.jsp?N=0+11226), is in the midst of conducting research on EMR best practices.
Even in the toughest times, winners will invariably emerge. With the way expectations are changing regarding corporate controls and disclosure, risk management professionals (whose lack of influence was seen as a substantial cause of our current state of affairs to begin with) will likely be among the first beneficiaries of our new outlook on business.
Forrester customer inquiries seem to have taken a step back when it comes to risk management. While there are still plenty of incoming technology and vendor selection questions, there has been a noticeable spike in calls about fundamental issues, such as how to build and organize risk management programs. Knowledge and experience in risk management basics is in high demand.
I heard an interesting comment from an executive at one of the big services firms - that application portfolio management (APM) efforts must begin by mapping business processes for the applications. I really don't agree, but thought it would make an interesting topic to discuss here. Part of the argument stems from how services firms are routinely engaged - to take action against one application or a group of applications to transform, re-engineer business processes, reengineer, refactor or otherwise modernize an application. All are useful activities and techniques, but they are not portfolio management techniques - they are modernization techniques. Modernization and APM live together on a continuum of application activity that includes in order:
Modernization - the actions we can take against an existing application - monitor & maintain, modernize in some way, replace (rewrite/pkg) or retire.
I had the privilege to speak to the call center director, JoAnne at InfusionSoft.com when I first started my research on the affects of social media on customer service. I had asked some of the luminaries in social CRM, like Paul Greenberg, who I should talk to. He suggested I should speak to Helpstream. Bob Warfield, the CEO of Helpstream.com connected me to JoAnne.
My colleague Doug Washburn and I did a Forrester Webinar yesterday for tech vendor clients & prospects. We closed with 6 takeaways for tech vendors seeking to capitalize on the mega-trend of sustainability adoption by their corporate customers:
Corporate sustainability is here to stay; green IT is not a fad or a fashion.
Energy efficiency is important for all IT assets, not just the data center.
Enterprises implementing green IT need process change and consulting support, not just new hardware and software.
Vendors must market their green solutions with a holistic vision and a tactical implementation path.
Green IT has many customer stakeholders, each with a different view of its priority and benefits. VEndors must be multi-lingual in developing conversations with these stakeholders.
Be clear about the cost-benefit arithmetic. Help customers build their business case with ROI numbers that are clear, simple, and complete.