What’s In Your Test Estimation Framework?

Margo Visitacion

I've been working quite closely with fellow analysts Dave West and Mary Gerush surrounding project estimation. Regardless if you're in the Agile world, testing is factored in (well, unit testing anyway), and if you're in the traditional camp, we've heard the same pain from a number of Forrester customers. No matter what methodology we use, there's not enough time to test. To combat that, testing organizations are attempting to build a livable, usable framework to provide them with information to battle for sufficient testing time.

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The Data Digest: How European Teens Consume Media

Reineke Reitsma

Understanding teenage behavior is an eternal challenge, not only for parents but also for content providers and product managers trying to engage them. Our Technographics research shows that European teens combine two great passions online: enjoying content such as music, video, and video gaming and communicating with friends.

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On Your Marks, Get Set, . . . Invest: Brazil’s e-Government Portal Launches Its Olympic Tech Investments.

Jennifer Belissent, Ph.D.

Brazil has launched a full court press and is using technology to do so in the form of its new e-government portal ‘Portal Brasil’  –  the new official website of Brazil.  And, here‘s the best news: they didn’t forget us here at Forrester.  According to the press release, the site's content is designed to meet the needs of both Brazilian citizens and foreign audiences, including: analysts (yes, analysts!), investors, private sector companies, media, academics, NGOs, students, tourists, and other groups.

And, for us tech industry analysts – according to the Brazil’s Secretariat of Social Communication (SECOM) – Portal Brasil will maintain current information on Brazilian technology initiatives, including:

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Delivering on SaaS' Promise of Flexible Subscriptions

Liz Herbert

SaaS has long promised the concept of usage-based pricing, elimination of shelfware, and long-term commitment to value and total cost of ownership  (TCO). But some clients have questioned how true this is in practice. With more and more clients signing longer deals of 3-5 years in length and sometimes struggling to get an exit clause, clients question whether they can truly pay for what they use – and eliminate or redeploy unused subscriptions.  

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Podcast: Succession Planning, What It Is And Why It's Important

Claire Schooley

Our latest featured podcast is Claire Schooley's "Succession Planning, What It Is And Why It's Important".

In this podcast, BP&A Senior Analyst Claire Schooley discusses the flow of activities that need to surround effective succession planning. She also talks about the key benefits of having a sound succession strategy. The podcast finishes with 5 key recommendations.

We look forward to your questions and comments.

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Appropriate Technology: The New Intel Classmate PC

Jennifer Belissent, Ph.D.

Yesterday I got a sneak peak at the new Intel Classmate PC, both the clamshell and convertible models. These new models are significant upgrades from the previous version. While I never really wanted my own mini-laptop, I now have Classmate envy.

Highlights that mattered to me included (drum roll please):

  • 10.1 inch screen to replace the tiny 8.9 inch screen – as a result the keyboard is bigger,  accommodating adolescent and even adult fingers. Honestly, the previous design was just too dang small. My fingers were all over each other.
  • Ruggedization (is that a word?) – now designed to withstand accidental drops from desk height, with a water resistant LCD, keyboard, touch pad, HDD shock protection using the accelerometer to detect falls, and a really nice rubberized surface making it easier to hold onto.
  • Retractable handle – while I’m on the topic of holding it… may I say that I really don’t understand why other PC vendors don’t put handles on their laptops. My Panasonic Toughbook has one and I love it.
  • eReader interface – while I’ve never used my Kindle (really, not once), I do think I’d take advantage of the eReader capability of the Classmate. The accelerometer flips the content to portrait and the touchscreen allows you to “flick to scroll.” You can also highlight and take notes directly on the page. The eReader feature was what Wired magazine picked up on in their Classmate product review.
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Adobe On Its Way To Being A Role Model For Interactive Marketers

Shar VanBoskirk

I just had a one on one with Adobe CMO, Ann Lewnes, a power house of interactive marketing energy for the combined Adobe/Omniture companies.

In her words, "Adobe's goal is to be the site role model of what the combined Adobe/Omniture suite of products can bring to any marketer's site."

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Is mobile really *that* big a deal?

Shar VanBoskirk

**Correction: Actually, we forecast that direct mail will be at about $67 billion by 2012.  So to my comment below, the astronomical forecast of mobile at $20 billion would be closer to a third, not a half of dm spend by 2012. >Both Josh James and Shantanu Narayen, the CEO of Adobe mentioned mobile in their keynote presentations and now I'm listening to RIM also talk about the power of the mobile browser.

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Live from the Omniture Summit: The New Principles of A Successful CMO

Shar VanBoskirk

Coming to you live this morning from the kick off keynote of the Adobe (nee Omniture) Summit in Salt Lake City.  And I'm pleased to report that so far the event is as thumping and hued in neon green as in years past. 

A nice change from past summits: Instead of discussing developments to Omniture's online marketig technology, today's Omniture keynote by Josh James is themed around "The New Principles Of A Successful CMO."  These are Josh's principles for how marketing execs can succeed.

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333 Rule To Keep Your BI Apps In Check

Boris Evelson

Over the last 25 years in the business I heard my share of BI horror stories: “we have over 20 different BI tools”, or “we have a few thousand reports in our BI application”. BI is very much a self fulfilling prophecy – “build it, and they will come”. As we popularize BI, and as technology becomes more scalable, more stable, more function rich and user-friendly  - BI spreads like wildfire and often becomes uncontrollable.

I can’t help but to quote from one of my favorite books by a British author Jerome K. Jerome “Three Men In A Boat, To Say Nothing Of A Dog”. One of the reasons I love the book, in addition to it being one of the funniest novels I ever read, is that I can almost always find a very relevant humorous quote to just about any life or business situation. At the beginning of the book three British gentlemen are planning a vacation on a river boat. As they plan for how much food and supplies they should carry, they quickly realize that there isn’t a boat big enough to fit the dimensions of the Thames river to carry all that junk.

“How they pile the poor little craft mast-high with fine clothes and big houses; with useless servants, and a host of swell friends that do not care twopence for them, and that they do not care three ha'pence for; with expensive entertainments that nobody enjoys, with formalities and fashions, with pretence and ostentation, and with - oh, heaviest, maddest lumber of all! - the dread of what will my neighbour think, with luxuries that only cloy, with pleasures that bore, with empty show that, like the criminal's iron crown of yore, makes to bleed and swoon the aching head that wears it!

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