The Data Digest: US Triple Play Subscribers' Profile

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Seventy-seven percent of online consumers have Internet, TV, and phone services. Data from our North American Technographics Mobile And Telecom Online Survey, Q3 2009 shows that of this group, about a third receive all three services within a bundle. Consumers who have a triple-play contract have a higher household income and are more likely to have children.

Profile-triple-play-owners 

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The CIO And Social Media: Social Evangelist?

Nigel Fenwick

Following on from my last post - "The CIO And Social Media: Social Police?" – you might have guessed I’m a big proponent of Social Computing to drive organizational transformation and increase profits.

The thing is, I wonder how many CIOs see themselves as social evangelists.  You’re a CIO...

  • Are you on Twitter?
  • Do you have a full profile on LinkedIn?
  • How about Facebook?
  • Do you understand how your marketing organization is leveraging social media?
  • Do you have a role as social advocate in the organization?
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A Fond Farewell to John Lovett

Carlton Doty

About a year ago, I took over the management of what has become Forrester's Customer Intelligence (CI) team. In doing so, I've had the pleasure of working with Senior Analyst John Lovett, who joined the team after our acquisition of Jupiter Research last year. Regretfully, I must tell you that John has decided that it's time for a change of pace.

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How CEOs Can Rebuild Media Companies

Gourmet 2Quickly: If you are a CEO in the media industry, you must move your company through three stages.

Content: I was shocked when I heard that Conde Nast was shuttering Gourmet Magazine after 68 years of operation. Gourmet had 900,000 subscribers, with total readership of approximately six million. Yes, advertising revenue was off 30%, but clearly Gourmet was a brand and franchise that was destined to morph into an Internet beehive of content, social sharing of travel and food tips, community, and close affinity. And they were on their way with 8,000 Facebook friends, 22,000 followers for editor Ruth Reichl on Twittter, and a YouTube channel. Gourmet could have and should have become the upscale Grand Dame sister of Epicurious.com, Conde Nast's successful recipe site. Why didn't the company get this?

Because much of Conde Nast is stuck in media meltdown. 

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A Look at Next Week's Marketing Forum EMEA

Zia Daniell Wigder

Zia_Wigder
By Zia Daniell Wigder

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How To Differentiate Advanced Data Visualisation Solutions

Boris Evelson

Boris Evelson By Boris Evelson

I get many inquiries from clients on how to select a data visualization vendor / solution. The criteria that my clients often site are

  • Thick and thin client
  • Dynamic visualizations, not just static charts 
  • Ability to pull data from multiple sources
  • OLAP-like functionality
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Next Gen BI Is Here Today

How Industries Spend On Interactive Marketing

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

I dedicate this blog post to anyone who has read Forrester's interactive marketing forecast and thought, "well that's great, but how are interactive marketers in *my* industry spending on interactive tools." I've just published the US Interactive Marketing Forecast By Industry, 2009 to 2014 which splices our interactive marketing forecast by 12 different industries including:

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Exchange 2010: Five Good Reasons To Upgrade

Ted Schadler

Ted-Schadler  by Ted Schadler

Microsoft announced the general availability of Exchange Server 2010 yesterday. For information & knowledge management professionals and for the productivity of information workers, there are five good reasons to upgrade:

  1. Much cheaper storage. Exchange 2007 introduced a new storage model, where the email server manages direct-attached storage. Exchange 2010 extends that capability and in the words of one beta customer, "We have reduced the overall costs for our storage by 30% while increasing the usable disk space nine times." This benefit comes from using cheap direct-attached storage in lieu of storage area networks.
  2. Support for much bigger mailboxes. Most firms limit mailbox size to 100-250 MB for good reasons: storage cost, nightly backup windows too short, eDiscovery hassles. Exchange 2010 has much faster I/O (Microsoft says 15 times faster than in Exchange 2003) and improved storage management that allows direct-attached storage and cheap disks. Net it out, and it becomes much easier to expand the mailboxes to 1-2 GB.
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Cisco's Collaboration Strategy: Coming Through The Network Door

Ted Schadler

Ted-Schadler  by Ted Schadler

Cisco's John Chambers has made "collaboration" a strategy for the company's customers and employees. And enterprise GM Tony Bates is now tasked with driving that strategy. I'm writing from Cisco's launch event in San Francisco. (Well, it's actually still going on.)

There's a lot to digest and analzye, which we'll do over time. But I wanted to share some early thoughts . . .

This week's announcement marks Cisco's formal entry into the broader collaboration market, long fragmented and dominated by IBM and Microsoft for applications and by Tandberg and Polycom for video conferencing.

The company claims 61 products and features, but the key components are email, instant messaging, web conferencing, social software, and video conferencing as well as network-based services like a business TelePresence directory and policy-controlled content tagging. And in the words of Tony Bates, "a video stream runs through all of it."

Cisco's strategy for collaboration fascinates me because it's bold and frankly orthogonal to Microsoft's desktop productivity path and IBM's workgroup history. It's also enterprise-grade by default, unlike Google's consumer-first approach. But I'm fascinated and I believe IT pros should be interested in Cisco's solutions for three reasons:

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