This is a follow-up video to the one I posted last week about how technology has changed the world. This video shows how consumers' use of these new technologies affects traditional media channels and communication patterns.
My colleagues and I are busy preparing our Forrester’s Consumer Forum presentations. I'd like to invite you to two Technographics Theatre presentations that give more insight into Forrester’s data capabilities. My team members Andrew and Vikram will share highlights from our global benchmark survey data, as well as our forecast data, examining technology-driven trends in consumer behavior.
Forrester's Consumer Forum Theater Presentations highlight Forrester’s extensive data capabilities. Data is critical to the Consumer Product Strategy teams, and we work closely with our colleagues on the data team to produce our research. Forrester analysts will share highlights from our global benchmark survey data, as well as our forecast data, examining technology-driven trends in consumer behavior. These demonstrations will be hosted in the International Ballroom at The Fairmont Chicago.
You should check out Forrester analyst Lisa Bradner's post todayover at our Marketing Leadership Blog. Her concept of adaptive brand marketing helps companies re-think their approach to brand management in a world where brand messages are no longer a one-way push, but in fact are shaped by consumers as they interact with and react to brands.
CPS pros should take away the point that marketers and consumer product teams (which might have marketers of their own, or not) need to coordinate their efforts in lockstep to make sure the brand and the organization are prepared for instant feedback from consumers. Because, right now, most organizations are ill-equipped to handle this new world of "always-on" marketing.
We're hoping that you're getting as excited as we are about the upcoming Consumer Forum on October 27th and 28th in Chicago. Many attendees come back from the event raving about and asking for more information on our extensive consumer data that we highlight at the event and in our research. Here are some opportunities at the event to get more information on our data.
Forrester’s Consumer ForumTheater
Presentations highlight Forrester’s extensive
data capabilities. Forrester analysts will share highlights from our global
benchmark survey data, as well as our forecast data, examining
technology-driven trends in consumer behavior. These demonstrations will be
hosted in the International Ballroom at The Fairmont Chicago.
Welcome to the fourth quarter of 2009; what we at Forrester call planning season for most IT departments. In a typical year, this is the time that infrastructure and operations professionals spend lots of cycles burning through what remains of the 2009 budget and building plans for investment in 2010 with the hope of gathering a bit more budget than last year. Of course this is no ordinary year. Economists and financial prognosticators, like our own Andrew Bartels are predicting a long recovery from the recession and further delays in IT spending. That means another year of your infrastructure getting older. There’s two ways of looking at this problem and thus your budget proposals for 2010:
Forrester Principal Analyst, Randy Heffner is currently conducting research on how enterprise architects should incorporate cloud computing into their organizations’ IT strategies and architectures. He is looking for enterprise architects to interview — architects that have experience with evaluating Cloud offerings, if not actually using them. In the research, Randy is considering three broad categories of cloud computing offerings: Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), and Infrastructure-as-a-Service (IaaS).
Because the term “cloud computing” refers to quite diverse types of services and products, architects need to analyze and build multiple cloud strategies. Although there are potentially strong benefits, the costs, risks, and best usage scenarios are not necessarily clear. At minimum, adopting cloud-based offerings requires changes in IT’s planning, cost management, solution design, and production operations. To predict and manage the impact, architects must examine cloud options to determine the impact on their architecture plans and strategies. This report will analyze how interviewees see cloud computing’s effect on their organization’s:
We've been flogging the media industries for years at Forrester. So much so that we sometimes assume that people remember all the ways we've warned, cajoled, and exhorted for more than a decade. But based on the things we're seeing the pundits finally say, it's clear that "the end is near" is a pressingly recent recognition on the part of many. For examples, see Malcolm Gladwell's review of Chris Anderson's book Free; Mark Bowden's lament over the loss of journalism ethics in The Atlantic; or programmer/essayist Paul Graham's thoughtful reflection on Post-medium Publishing.
Don't get me wrong: we welcome these and more voices to a conversation we've been trying to start for some years now. (If you think I'm just posturing, I direct your attention to former Forrester VP Mary Modahl's July 1994 piece entitled Publications Get Wired where she first blew up the "print isn't going away" myth.) But there are some very fundamental things that are getting lost in most of the discussions we are hearing. Namely, people are stuck on processes, historical reinterpretation, future prognostications, and personal feelings at the passing of an era.
In the end, however, none of that will matter as the fundamental economics of digital media assert themselves. Basically, it's now cheaper to make, distribute, and consume media. That changes everything.
Many innovative start-ups have pioneered mobile social networking in the last few years: BuzzCity, Peperoni, Fring, Nimbuzz, eBuddy, Zyb, Plazes, Loopt, Foursquare and many others demonstrated the potential of the market.
In the last few months, a bunch of announcements clearly showed that the convergence between mobile and social computing is gaining traction and attracting the largest stakeholders: