Recently, I was on a call where a senior executive wondered whether or not kids entering the workforce in the next 5 years can write complete sentences now that everyone texts. For me, this is another example in an old story: fear (and some loathing) of Gen Y’s entrance into the workplace. And frankly, as a 20-something, I think a lot of it is unfounded.
At no time is this fear more clear than when the conversation turns to approaches and technologies related to collaboration and Web 2.0 – areas that I cover for vendor strategy professionals. At this point I think I’ve heard it all. “Gen Y is bringing in unsecure consumer technology!” “We have to adopt wikis and social networks to recruit college graduates!” “Email is dead because the kids don’t use it!” Being a good sport about this, I’ve tried to shrug it off as the typical complaining one generation does about its kids. But the longer I cover this space, the more I believe this isn’t going away for two reasons:
I have been sharing what is "hot" in our research stream in e mail blasts to Forrester employees, and in broadcast e mail newsletters to you, for, well, years now. Meanwhile, our IT guys must think I am a serious hoarder given how often they have to remind me to clean up my many-mega-bit in box. So what am I doing adding to everyone else's e mail in-box clutter when my own is shamefully overflowing?
Ok, so this blog thing is not the end of e mail, just like eFurniture was never really going to put Jordan's or Macy's Home out of business, but I can contribute to a greener internet if I send out fewer total bits by using this channel over my one-to-many e mail habit...right?
The founding Fathers of the United States understood all too well the importance of complex events when on July 4th, 1776 they wrote:
"When in the course of human events it becomes necessary for one people to...etcetera, etcetera, and etcetera".
Similarly, many of today's business and IT leaders understand the importance of reacting to business events as they occur in real-time and how that can dramatically change the performance and agility of their business.
Event processing, often called "complex event processing" (CEP) is a hot new enterprise middleware category. CEP answers the question: "What is happening right now in our business"? Sometimes the answer is as simple as ordering more products when the inventory dips below safety stock, but often it involves recognizing patterns of business events that foretell critical business situations that require immediate action.
CEP platforms analyze streams of data as they flow from live sources such as transaction flows, click streams, market data feeds, and myriad other sources of data swirling around inside a business environment. The platforms then prompt either downstream applications or people to react to the information by resetting processing priorities, changing online sales strategies, buying and selling stocks, or performing some other action.
Today Digeo went live with its Moxi Mate, the companion to its Moxi HD DVR, designed to provide whole-home DVR functionality. I sat down with Greg Gudorf, CEO of Digeo, a few weeks back and he previewed the box for me. A couple of my reactions were: 1) the quality of box-to-box streaming is phenomenal; 2) they even designed it so you can turn the panel lights off at night, assuming it will be a bedroom accessory.
The real secret power of this, however, comes with the free inclusion of PlayOn software, which allows your PC to stream online video from Netflix, Hulu, YouTube (and really any other online media content you want including music and photos) to your Moxi Mate box. This is a clever end run around the problem of trying to get the rights to integrate Hulu content into the box directly. (As we saw with Boxee, this is not something Hulu is excited to enable as it threatens their relationships with content owners.)
Love the device. But the fight over how media content will get around the home has only just begun, let the games begin!
Bringing velocity and low price to data center construction is certainly a new concept and one that could have revolutionary implications. This area of design and construction has been very specialized, with each project being unique and the magnitude of a single order in the $50 million range. DRT, a REIT focused purely on the data center market, has made a name for itself by building and operating data centers for corporate clients.
Hathaway joins a distinguished group of highly respected and accomplished people who have quit the position of Cybersecurity Czar. She wasn’t even the actual Cybersecurity Czar, she was just the acting one, but it appears even that was too much to take for her. She cited personal reasons for resigning, but media reports suggest a more plausible reason for resigning – frustration at “spinning her wheels” and not being able to accomplish anything. Sounds familiar, doesn’t it.Whether you are a Cybersecurity Czar or a CISO, the challenges for this position are very similar.
The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, Forrester Research.
I started this blog because I am passionate about how technology - specifically wireless - can impact businesses and how they engage with their customers. I worked as a management consultant for a number of years before becoming a wireless industry analyst at Jupiter Research. At Jupiter, I found that I was spending a lot of time interpreting our technology (and in my case wireless) research for regular consumer product and service companies. I figured, "why not write mobile research directly for these non-telco companies," as I call them.
In 2006, I launched mobile marketing and media coverage at Jupiter. When Forrester Research acquired Jupiter Research in August 2008, I decided with my corporate transition to make a coverage transition as well. I wanted to expand upon this research I'd started at Jupiter and look at mobile strategies more broadly. I wanted to conduct research and advise our clients on how mobile can help them achieve a wide range of business objectives.
Every consumer product and services company should be considering how they will engage with their customers within the mobile environment. Many clients ask me, "How will I know when I should have a mobile presence?" I ask, "How did you know when you needed a Web presence? Was it when 5% of your customers were online? 10% Was it when your competitors had a website? When did you decide to add rich media to your website? What percentage of your customers was connecting via broadband?" I ask many of our clients this question. The answer with most is, "The decision was strategic. We knew we needed a web presence. We sensed that the Internet would be an important medium for us to engage with our customers." Mobile will be the same. A mobile presence isn't table stakes today, but it will be.
I grew up skiing in great skiing states like Colorado, Maine, and Wyoming. When I was in my mid-20’s I realized a funny thing about skiing -- that just about everyone who has ever made it down a black diamond ski slope fancies themselves to be a good skier. I’ve been skiing with all different types of skiers, and they all think they’re experts.
Contrast that to the game (or sport) of golf. In golf, unlike skiing, there are clear standards, rules, and a score. At the end of my golf game, when I end up with a 110 and three triple-bogeys, I can’t claim I’m an expert golfer. There are people all around me who can prove to me, in their scores, that they are far better than I am. But rather than get me discouraged, their scores serve as a model for me, and they motivate me to get better.
We are very excited about the launch of the CMR blog, and are looking forward to engage in a conversation with you on topics that are close to our hearts. The blog will have multiple contributors, and I’d like to introduce the four key contributors to you:
Corina Matiesanu, Director, Data Operations and Insights, will publish on topics related to market research best practices and global consumer insights
Jackie Anderson, Consumer Insights Analyst, will publish on topics related to consumer behavior, social media, market research best practices, and customer segmentation.