I've been enjoying Christopher Cumming's product management blog, Product Management Meets Popular Culture. His most recent post, "Product Managers: Can You Reject Narcissism?" deserves special attention.
Most product management aficianados opine, at some point, about the importance of product passion. You need to love your product. You need to embrace it, nurture it, defend it, extol its virtues to other people. If your product fails, maybe you didn't believe in it enough. (You probably killed Tinkerbell, too, you unfeeling bastard.) If the product succeeds, you can bask in the afterglow, and then maybe have a cigarette.
If that sounds a little creepy, maybe it's worth re-evaluating your relationship with your product. I'm exaggerating for effect, but that's only because the word "passion" is vague, and exhortations to have product passion often sound pretty overheated.
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