Excuses, excuses: The Business Doesn't Know What It Wants

Mike Gualtieri

Mike_Gualtieri_ForresterI have grown weary of hearing excuses (for 20 years)  from application development professionals about why they are challenged when it comes to developing and delivering applications that meet the expectations of the bus

Read more

Categories:

The 2009 ITMS Market: Get Real

Jean-Pierre Garbani

Three quarters into 2009, and it seems that the market share of the four megavendors in IT management software (BMC, CA, HP and IBM) has again seriously eroded against their smaller competitors. The global ITMS market itself did not shrink: smaller vendors are reporting better results than forecast.

One major reason for this turn of events is that enterprises are struggling with smaller or flat IT budgets, and are therefore looking for a bigger bang for their buck, both in terms of CAPEX and OPEX: deals are smaller, more tactical in nature and tend to favor point solutions again.

But why is it that the larger ITMS vendors cannot compete with the smaller ones in tactical solutions?

Read more

Learning from John Chambers

John Chambers

There are no templates for being an effective CEO. When asked how to be a good leader, Jack Welch answered, "Be yourself" -- and I would concur. Especially if you serve for many years, you can't fake it.

That said, there are many valuable lessons to be learned. I get inspiration and tips from fiction (Martin Sheen's President Bartlet on The West Wing), history (Churchill's writings on WW II) academics like Warren Bennis, and from watching other CEOs in action. Recently I've drawn some inspiration from John Chambers, the CEO at Cisco. Here's what I've learned:

Read more

The Data Digest - How People Interact With Companies

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Companies are trying to get in touch and have a conversation with their customers through social networks, but customers' interaction with companies are mostly driven by promotions or personal gain. Data from our North American Technographics online survey shows that the majority of consumers reached out to companies to enter a sweepstake of to register for a promotion. . 

Read more

Categories:

How NOT to leverage brand equity

Peter O'Neill

By Peter O'Neill, Vice President & Principal Analyst at Forrester Research

Read more

The Video Contests Keep Coming

Global trends at Shop.org

Zia Daniell Wigder

Zia_Wigder

By Zia Daniell Wigder

I just arrived back from a packed Shop.org Annual Summit. Several of us
from Forrester took part in the conference, with Sucharita delivering a keynote
on day one and Patti interviewing eBay’s John Donahoe on day two.

Read more

Social Media Even Home Home On The Range?!

Brad Bortner

More and more clients are asking me to help  them assess how ready their clients (usually businesses) are to engage with them via social media. This generally drives a research project. The answers are aften much more positive than clients expect.

Recently I was presenting at a major conference by Purina. What amazed me is how many retailers and distributors of horse, goat, and cattle feed were using Facebook and Twitter to stay in touch with their clients on the range.

If Web 2.0 social media is that penetrated into the farbric of America, so that it is now common "out on  the range," I can think of few other businesses that would not benefit from its adoption for marketing, market research, or generally driving customer intimacy.

Does anyone have any surprising social media stories they can share?

Distributed Cache Technologies Are Ready For The Mainstream

Mike Gualtieri

The open source project, Memcached, is a common staple for many of the largest Web sites including facebook, twitter, wikipedia, and others. The enterprise software vendors haven entered the market and have added features that are more attractive to enterprise IT - especially to Java shops.

In recent months, we have had a significant uptick in client inquiries about distributed cache technologies and how they can be used to improve performance, scale, and reduce costs of Web and application architectures. We are also encountering distributed cache technology in conjunction with other platform technologies such as CEP. There is also an intriguing potential for distributed cache technology to become a staple of cloud computing environments (some might say amazon S3 has the properties of a distributed cache).

Read more

Lead Management Market Overview Published!

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

Lead management automation requires a degree of process maturity
many B2B firms don't possess.  The result? In the market overview
report about this market, published today,
I found underachievement by vendors and users alike. While the benefits
of adopting lead management automation are clear -- successful
implementations enjoy more predictable deal conversions, faster sales
cycles, and real alignment between marketing activity and sales results
-- market penetration is low. We estimate that only 2% to 5% of B2B
firms have invested in full LMA functionality to date. 

Read more

Categories: