got STIX?

Rick Holland
The sharing of threat intelligence is a hot topic these days. When I do conference speeches, I typically ask how many organizations see value in sharing, and most in the room will raise their hand.  Next, I ask how many organizations are actually sharing threat intelligence, and roughly 25% to 30% in the room raises their hand. When our 2014 Security Survey data comes in, I will have some empirical data to quote, but anecdotally, there seems to be more interest than action when it comes to sharing. I wrote about some of the challenges around sharing in “Four Best Practices To Maximize The Value Of Using And Sharing Threat Intelligence.” Trust is at the epicenter of sharing and just like in "Meet the Parents," you have to be in the circle of trust. You can enable sharing, but automating trust does take time. 
 
 
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How to Find the Right Provider to Complete Your ITSM Project

Amy DeMartine

A common inquiry I get from clients has some of the following flavors:

  • “We’ve chosen a new ITSM tool and need help moving to it.  Who can help us?”
  • “We want to choose a new ITSM product and an implementation provider at the same time.  How do I know which implementation providers work with a particular ITSM product?”
  • “We don’t have the resources to automate our processes.  Who can help us with that by applying best practices?”
  • “We want to work with someone who has developed industry specific best practices.  Who really delivers that?”
  • “We need to revolutionize the way we are delivering services so we can focus on what really matters to the company.  Is there an implementation service provider who can help get us there from where we are today?”
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A Vendor Arms Race To Fuel Contextual Mobile Apps

Michael Yamnitsky
Vendors across the board are building tools to add context-driven personalization features to mobile apps. Specifically, we see new offerings from vendors in personalization, mobile analytics, API management, predictive analytics, artificial intelligence, and the digital agencies for product and content recommendations, in-app messages, and voice-driven digital assistance
 
Marketers and developers are jumping at these solutions because creating more personalized digital experiences will be critical to remaining competitive. And as CIOs rationalize a larger software platform strategy, these solutions will plug specific mobile engagement gaps along the way. 
 
Want to hear more? In our new brief, Vendors Scramble To Enable Contextual Mobile Moments, we examine how different groups of vendors extend their capabilities to compete in the arms race to deliver contextual mobile apps and provide guidance for CIOs on managing the myriad solutions entering their organization.

Navigating The Post-Digital Agency Landscape

Sarah Sikowitz

I recently joined Forrester’s CMO team as a principal analyst covering agencies — the world where I spent most of my time over the past 15 years. I have been fortunate enough to have worked at thriving agencies as they have undergone major change: Avenue A as it built out its media capabilities and tools; OMD at its start — merging four strong media divisions to form one media buying firm; and for the past five years, 360i as it grew from a search powerhouse into an award-winning full service digital agency.

As marketers shift their focus to become more customer-obsessed, agencies are evolving to provide the strategy and services needed to usher brands into the age of the customer. My research will focus on how CMOs can navigate and nurture their agency relationships and how agencies can evolve their businesses in the post-digital agency landscape.

I explore this further in my report "Brief: Business Models Determine Agency Strengths," which details the role of an agency’s business model in setting its focus on innovation, integration, or implementation.

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Three Ways Mobile Apps Are Better With Contextual Sensor Data

Mike Gualtieri

Watch Forrester Researcher Rowan Curran explain how sensors in mobile devices and remote sensors can uniquely enable three new tiers app functionality. Also, be sure to download the full report: Use Sensors To Take Apps To The Next Level of Customer Engagement

Are You Down With CIP (Critical Infrastructure Protection)?

Rick Holland

I am kicking off a new research series on critical infrastructure protection.  This first report is titled: “Brief: S&R Pros Can No Longer Ignore Threats To Critical Infrastructure.”  

Critical infrastructure is frequently on my mind, especially the ICS/SCADA within the energy sector. I live in Texas; oil and natural gas are big here ya'll. I'm just a short distance away from multiple natural gas drilling sites.  I cannot help but think about the risks during the extraction and transport of this natural gas.  North Texas has seen an attempt to bomb the natural gas infrastructure. In 2012, Anson Chi attempted to destroy an Atmos Energy pipeline in Plano, Texas. As a security and risk professional, I wonder about the potential cyber impacts an adversary with Chi's motivations could have.

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Telcos Badly Need Shock Therapy -- But Politicians And Regulators Are Unlikely To Support This Treatment

Dan Bieler

The other day, I met with the strategy director of a European telco. Let’s call him Art. We shared an informal discussion about the future of telcos. Personally, I am fairly skeptical about the prospects of telcos to recover ground – in particular in Europe.

Consumers are more concerned about the apps they use and the devices that they have than what connectivity they use, as I outline in the report The Future Of Over-The-Top Services. Forrester’s Customer Experience Index, which measures consumer perceptions of telco services, shows telcos near the bottom of all sector readings.

On the business side, data from Forrester’s Business Technographics® Global Networks And Telecommunications Survey, 2014 shows that business users trust systems integrators and independent solution specialists more than telcos with almost all voice and data service, because they feel that telcos don’t understand their specific business requirements as well.

Add an unfavorable regulatory environment — which, under the umbrella of the net neutrality debate, is about to close the door on commercial relationships regarding quality connectivity between content and network providers — and it becomes difficult to be wildly optimistic about the future of telcos. Yet, this is not where our discussion ended. Art pointed to three major issues where telcos will need shock therapy:

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European Tech Market Showing Signs Of Life, But Not Yet A Boom

Andrew Bartels
Forrester has just published its annual European Tech Market Outlook (see "At Last, A Tech Market Recovery In Europe"), and we are projecting modest growth of 2.3% in euros in 2014 for European business and government purchases of technology goods and services, with an acceleration to 4.9% in 2015.  There are some bright spots in the European tech market:

  • Spending on technology that supports customer facing processes (e.g,, customer relationship management, marketing automation, mobile applications, eCommerce solutions, Web content management, etc.) will rise by over 10% as firms put priorities on technologies that help them directly win, serve, and retain more empowered customers;
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The Data Digest: Introducing Forrester’s Consumer Healthcare Segmentation

Gina Fleming

The age of the customer coupled with the onset of the Patient Protection and Affordable Care Act (a.k.a. "Obamacare") means that many new customers will enter the US health insurance market. One outcome of the legislation is an opportunity for health insurance marketers to acquire new customers and engage existing customers — and Forrester wants to help them seize this moment. As such, we have created a consumer healthcare segmentation to identify unique groups of US consumers as well as their healthcare needs and attitudes to help health insurance marketers target new customers, engage existing customers, and innovate exciting healthcare tools and programs.

Our report, “Introducing Forrester’s Consumer Healthcare Segmentation,” explains each segment and how to attract or engage them. The segmentation includes both insured and uninsured consumers, representing the entire US online adult population. The graphic below shows each of the segments and their relative size.

Some highlights from the report, which is based on a survey of more than 4,500 US online consumers:

  • Fitness Trackers are young and love to use wearable devices; in fact, everyone in this segment uses one. The majority agree that that their health and wellness are priorities for them and they try to eat a healthy diet, but close to half believe that they are so healthy that they don’t need health insurance.
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India’s 2014-2015 Budget: A Gold Rush For Tech Vendors

Manish Bahl

The new Indian government announced its maiden 2014-2015 budget yesterday. Forrester views the latest budget as progressive, pragmatic, and a step toward building a “new” India. We expect the aggressive push on infrastructure and manufacturing as well as the focus on reforms to help lift India out of its economic doldrums. Here, in no particular order, are Forrester’s top five takeaways from the budget from an ICT spending perspective:

  • A thrust toward clean energy will drive technology investments. The Indian government realizes that it will be difficult for the energy sector to meet rising demand without new power generation capacity. We expect the increased focus on clean energy to drive demand for smart grid technologies and industry specific solutions. Clean generation companies are also likely to look for innovative business models from their service providers.
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