Davos 2010

Davos 2010_0001This was my ninth visit to the World Economic Forum – the global cocktail party/speechathon that brings together a unique mix of CEOs, government leaders, artists, scientists, philanthropists, regulators, and non-profits in Davos Switzerland. Or, as one reporter noted, it was a meeting of the people who have screwed up the world in the last two years.

Here are my quick personal observations. Please excuse the length of this post -- the volume of interesting facts overwhelmed my editing sensibilities.

1) Compared with the gloom of last year, members were far more optimistic and positive about the economy. Most executives I spoke with said that their business began to turn in Q3 and Q4 of 2009 and that their prospects for 2010 were brightening. That said, economists continually highlighted the fragility of the recovery. The head of the IMF said that the discontinuation of stimulus packages will cause the recovery to sputter. He also said that it may take between five and seven years for some countries to return to “normalcy,” whatever that is.

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Has Case Management Arrived At Last?

Craig Le Clair

Interest in case management will climb higher and higher throughout 2010. The drivers are a mix of old and new an include.  The most important - there will be an increased need to manage the costs and risks of servicing customer requests — like loans, claims, and benefits. Customer experience has evolved to where fundamentals of the product are secondary. Its now about design and the personality of the experience. I tried to help my daughter buy a car the other day. The Ford Focus didn't make the cut.  Why? No lighted mirror.  I then knew I was in for a long process. 

There is also a greater emphasis on automating and tracking inconsistent "incidents" that do not follow a well-defined process.  Does homeland security come to mind? And lots of new pressure on government agencies to respond to a higher number of citizen requests.  But this next one is the killer.  We will see new demands from regulators, auditors, and litigants  on businesses to respond to external regulations.  After Bernie "made off" with 50B or so the SEC had an epiphany of sorts. Gee.Lets give the field agents more authority to investigate — and perhaps depoliticize the process. Brilliant. Lets let the folks that actually know the regulatory target actually make decisions. Well. Great. We think this will lead to a ramped up number of investigative inquires and guess what?  Each one is best handled as a case where consistent policies, audit trails, and analytics can apply.  Lastly, there is the increased use of collaboration and social media to support unstructured business processes.

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Forrester Tweet Jam Session: Top Challenges Facing Business Process Professionals In 2010 (#bpmjam)

Clay Richardson

Forrester analysts will host a “Tweet Jam” on February 10, 2010, from 1:00 – 3:00 PM ET to answer questions from Business Process professionals and App Dev professionals about top challenges facing their process improvement initiatives.  During this interactive Jam session, Forrester analysts will share the results of our groundbreaking “Business Process Professional Role Deep Dive” research that uncovered major trends and critical challenges facing aspiring process improvement programs.

Key questions we will tackle during this Tweet Jam include:

1. Which role(s) should lead your business process initiative?

2. What are the best practices for establishing your BPM COE?

3. Do yourtraditional business analysts have what it takes to drive BPM initiatives?

4. How heavily should you rely on your software vendor for project implementation?

5. How should you connect your EA and BPM initiatives?

6. Which process improvement methodology (Six Sigma, Lean, TQM) is best for your initiative?

7. How should you incorporate BPMN modeling into your process initiative?

8. How should you measure the progress or success of your process initiative?

9  What’s the typical sizeand composition of process improvement teams?

10. How should process improvement connect to master data management?

11. How do you think Social BPM will impact your organization?

The session will be hosted by Clay Richardson, Connie Moore, CraigLe Clair, Alex Peters, John Rymer, and Ken Vollmer. To join this interactive conversation, simply tune in to the #bpmjam hash tag on Twitter or follow the analysts that will host and moderate the session.

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Inside Sales And Telemarketing Help Boost B2B Brands: Really?

Laura Ramos

First of all, I’d like to extend a big “Thank You” to my readers and followers who responded to an invitation last month to participate in the 2010 B2B Marketing Budgets and Mix survey that Forrester fielded together with MarketingProfs.  Without your responses, the research would not be as broad or relevant — so thank you again! 

After closing the survey and digesting some of the results, I was really surprised by one finding. After reviewing our process and validating the data, my researcher, Zack Reiss-Davis, and I believe that the result is not a technical problem with the survey instrument nor its execution. I decided to share what we found and get your thoughts on why B2B marketers may have answered the question as they did. 

In January 2010, we found that 65% of the 249 B2B marketers we surveyed at firms with 50 or more employees use inside sales/telesales as part of the marketing mix. This percentage is slightly greater, but not dissimilar, to what we found in early 2009 (62% said they use inside sales).

Of the 65% who use inside sales, 34% said they found it “highly effective” for driving brand awareness.   Brand awareness?   Really?!?  That’s on par with webcasts/webinars and the company Web site for effectively building brand, according to the same survey respondents.

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Participate In Our First Ever Australian Online Retailing Study!

Patti Freeman Evans

Forrester just kicked-off our first-ever Australian Online Retailing Study. This survey looks at Australian online and multichannel retailers' organizations and topics relevant to the challenges currently facing their roles including:

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Best Practices For Marketing To Buyers “In The Cloud”

Laura Ramos

“Cloud computing” is a very hot topic, and like social media, subject to much debate about “what is cloud computing?” and “what does it mean for business?” Simply stated, cloud computing lets your customers and potential buyers take advantage of services and resources delivered as an online utility. Buyers get the benefits of using your technology without worrying about the technical details as much as they would if they implemented software inside their data centers.

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MiFi Pwned!

John Kindervag

Wireless hacking Guru, Josh Wright,has just announced that he has created havoc with a MiFi personal access point.MiFi is a little device that turns 3G wireless signals into WiFi.  The cool thing is that the wireless signal can be shared with other nearby computers.  According to Josh, he has found a way that, "An attacker can recover the default password from any MiFi device." This is big news because anyone who is involved with wireless ne

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IBM’s Growth Markets grow…and get smarter.

Jennifer Belissent, Ph.D.

IBM_smarterplanet A couple of weeks ago IBM announced its 4th Quarter and Full-Year 2009 results.  Their Growth Markets Business Unit which includes 140 of the 170 countries that IBM operates in – grew 14% in Q4 compared to 3% decreases in the Americas.  For the quarter, Growth Markets represented 20% of IBM’s revenue.  For the year, Growth Markets were 19%, up just slightly from 18% of total IBM revenue in 2008.  The signs are clear: Growth Markets are growing, even as other markets fell.  Much of the success in Growth Markets has come from “Smarter Planet” solutions which are gaining traction among governments, utilities and private sectors.

NOTE: IBM’s growth markets are those that show increased potential for them.  They do not equate to emerging markets according to the financial world’s and economic discipline’s definition.  But, there is much overlap.

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Who Owns Information Architecture? All Of Us.

Leslie Owens

Fellow analyst Gene Leganza wrote an excellent overview of Information Architecture, available for free via this link: http://www.forrester.com/rb/Research/topic_overview_information_architecture/q/id/55951/t/2

Gene briefly explores the misunderstanding between “Enterprise IA” and “User Experience IA.” This tension was well characterized by Peter Morville almost 10 years ago (See “Big Architect, Little Architect.” Personally I think it’s clear that content is always in motion, and unsupported efforts to dominate and control it are doomed.  People are a critical element of a successful IA project, since those who create and use information are in the best position to judge and improve its quality. Many hands make light work, as the saying goes.

For example, if you want a rich interactive search results page, you need to add some structure to your content. This can happen anytime from before the content is created (using pre-defined templates) to when it is presented to a user on the search results page. Content is different than data, a theme Rob Karel and I explored in our research on Data and Content Classification. For this reason, IA is both a “Back end” and a “Front end” initiative.

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The changing nature of governance, risk, and compliance

Chris McClean

In my ongoing work with clients, I try as often as possible to stress the importance of flexibility in GRC programs. Internal processes and technology implementations must be able to accommodate the perpetually fluctuating aspects of business, compliance requirements, and risk factors. If GRC investments are made without consideration for likely requirements 1 to 2 years down the road, decision makers aren’t doing their job. And if vendors don’t offer that flexibility, they shouldn’t be on the shortlist.

News outlets over the past year have given us almost daily examples of change in the GRC landscape. The recent stories coming out of Davos have been no exception... giving us some truly fascinating debates on the necessity and detriment of regulations. As quoted in a Wall Street Journal article on Sunday, Deutsche Bank AG Chief Executive Josef Ackermann argued against heavy-handed regulation, saying, "We should stop the blame game and we should start looking forward... if you don't have a strong financial sector to support the this recovery... you're making a huge mistake and you will regret that later on," he said. French President Nicholas Sarkozy summed up the opposing argument in his keynote, explaining, "There is indecent behavior that will no longer be tolerated by public opinion in any country of the world... That those who create jobs and wealth may earn a lot of money is not shocking. But that those who contribute to destroying jobs and wealth also earn a lot of money is morally indefensible."

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