How Industries Spend On Interactive Marketing

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

I dedicate this blog post to anyone who has read Forrester's interactive marketing forecast and thought, "well that's great, but how are interactive marketers in *my* industry spending on interactive tools." I've just published the US Interactive Marketing Forecast By Industry, 2009 to 2014 which splices our interactive marketing forecast by 12 different industries including:

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Social means business

Rob Koplowitz

Rob-Koplowitz by Rob Koplowitz

Last week at the Enterprise 2.0 Conference we found more evidence of the changing nature of enterprise collaboration. Both customers and vendors provided evidence that social networking was quickly moving into the enterprise landscape and warrants the attention due a potential game changer. There are three trends that warrant attention:

  • Forward thinking organizations are developing broad collaboration strategies that embrace social networking while recognizing and managing associated risk. In fact, it is becoming clear that a well managed strategy with regard to social in the enterprise should lower risk associated privacy, security and compliance. Sounds counter-intuitive? Well, transparency is a beautiful thing.
  • The vendor landscape is vibrant. At many conferences these days, the standard refrain is "in this economy". Not here. Vendors are investing heavily in new capabilities and are being rewarded with robust business. 
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"He don't know it's a d---- show, he thinks it a d---- fight"

Rob Koplowitz

Rob-Koplowitz By Rob Koplowitz

Great line from Rocky, one of my favorite movies, as Apollo Creed's manager recognizes that the underdog needs to be taken more seriously. In this particular scenario Cisco is the underdog. I'm currently listening to Cisco's vision for collaboration and in this market, they are an underdog. Microsoft is the 800 pound gorilla and IBM is a pretty big beast as well. In a market dominated by a small number of software powerhouses, why do we want to take Cisco seriously? For a few reasons:

  1. The market is going through multiple disruptions: the move to the cloud, the move to unified communications, the increasingly pervasive adoption of Web 2.0 technologies, etc. A market in disruption is an opportunity.
  2. Cisco is already a player. Really. WebEx is a big part of many organization's collaboration portfolio and was the first commercially successful SaaS based collaboration offering. They own a lot of eyeballs and they are good at SaaS. The Jabber acquisition was a key move that is just beginning to show full value by delivering standards based presence and IM across the entire portfolio.
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Exchange 2010: Five Good Reasons To Upgrade

Ted Schadler

Ted-Schadler  by Ted Schadler

Microsoft announced the general availability of Exchange Server 2010 yesterday. For information & knowledge management professionals and for the productivity of information workers, there are five good reasons to upgrade:

  1. Much cheaper storage. Exchange 2007 introduced a new storage model, where the email server manages direct-attached storage. Exchange 2010 extends that capability and in the words of one beta customer, "We have reduced the overall costs for our storage by 30% while increasing the usable disk space nine times." This benefit comes from using cheap direct-attached storage in lieu of storage area networks.
  2. Support for much bigger mailboxes. Most firms limit mailbox size to 100-250 MB for good reasons: storage cost, nightly backup windows too short, eDiscovery hassles. Exchange 2010 has much faster I/O (Microsoft says 15 times faster than in Exchange 2003) and improved storage management that allows direct-attached storage and cheap disks. Net it out, and it becomes much easier to expand the mailboxes to 1-2 GB.
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Cisco's Collaboration Strategy: Coming Through The Network Door

Ted Schadler

Ted-Schadler  by Ted Schadler

Cisco's John Chambers has made "collaboration" a strategy for the company's customers and employees. And enterprise GM Tony Bates is now tasked with driving that strategy. I'm writing from Cisco's launch event in San Francisco. (Well, it's actually still going on.)

There's a lot to digest and analzye, which we'll do over time. But I wanted to share some early thoughts . . .

This week's announcement marks Cisco's formal entry into the broader collaboration market, long fragmented and dominated by IBM and Microsoft for applications and by Tandberg and Polycom for video conferencing.

The company claims 61 products and features, but the key components are email, instant messaging, web conferencing, social software, and video conferencing as well as network-based services like a business TelePresence directory and policy-controlled content tagging. And in the words of Tony Bates, "a video stream runs through all of it."

Cisco's strategy for collaboration fascinates me because it's bold and frankly orthogonal to Microsoft's desktop productivity path and IBM's workgroup history. It's also enterprise-grade by default, unlike Google's consumer-first approach. But I'm fascinated and I believe IT pros should be interested in Cisco's solutions for three reasons:

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The CIO and Social Media: Social Police?

Nigel Fenwick

http://www.mozami.net/blog/wp-content/uploads/iphone.jpgWhat is the CIO's role in driving social media into organizations? Listening to many of our clients it seems that it is often that of "social police" - IT gets asked by legal to block any and all social media applications. While in some cases security concerns drive the decision, in others it's deemed a compliance issue.  There are also those who believe blocking social media improves productivity.
 
The trouble with this approach is that it assumes social media can and should be stopped with technology. The fact is many people are already using web-enabled social applications in the workplace on their own personal smartphones (

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The Implications of a Disappearing IT Industry

Chris Mines

Christopher Mines [Posted by Christopher Mines]

Last month I had the pleasure of keynoting the "International IT Convergence Conference" in Seoul, sponsored by the Korean Ministry of Knowledge Economy. It was a fascinating combination of academic conference, government policy discussion, and technology trade show. And also my first opportunity to visit Korea.

The theme of the conference, and topic of the panel discussion I participated in, was "IT convergence." Convergence means many things to different people; in this case, convergence means the collision or combination of information technology and other industries, i.e., embedding IT capabilities in transportation, healthcare, construction, and etc. The case was well-argued by a number of speakers, and the example stories were compelling: phones becoming pocket computers, ships becoming floating computers, buildings becoming hi-rise computers, and the like. And we didn't have to stretch too far to imagine that big parts of the IT industry itself will eventually be subsumed into these other industries, becoming as important and ubiquitous -- and invisible -- as, say, electric motors.

Big opportunities for IT hardware, software, and services. But I felt it important to point out that such embedding or tailoring of IT systems into industrial and consumer systems will come with risks and challenges for IT suppliers, including:

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Firms Get More Strategic About SaaS Sourcing in 2010

Liz Herbert

Sourcing executives are setting their strategic direction for 2010 and beyond and increasingly asking: “What role should we play in SaaS buying decisions?”

Many sourcing executives see SaaS coming into their firms under the radar screen, through divisional, try-and-buy style purchases, often low-cost enough to go largely undetected – at least in their initial phases. However, they also see SaaS’ growing importance as a key strategic initiative in their firms and the trend towards SaaS becoming ubiquitous in the larger software market. Therefore, they want to better understand existing SaaS solutions that are being used in their firms today – where, when, why – and also understand when it makes sense to proactively push SaaS as the best overall solution based on factors such as TCO, flexibility, usability, IT staffing considerations, and upgrades.

Key considerations for sourcing SaaS include:

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The Frustration Of Market Researchers: Lack Of Action

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Recently I did some interviews with consumer market researchers to better understand what’s on their minds. One of the issues that kept coming up in the conversations was around the lack of influence on the follow-up on research results. One person summed it up quite nicely: “We’ve done this great project, got valuable insights, delivered the results, discussed conclusions and possible actions, got lots of praise and then … nothing happens”. It was the biggest frustration across all researchers I've talked to: how can you make people act upon the research results?

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Novell Pulse Lookin' Cool with Google Wave

Rob Koplowitz

Rob-Koplowitz  by Rob Koplowitz

Novell collaboration has been in the process of an extreme makeover for a while now. It started with the acquisition and subsequest integration  of SiteScape. It continued with new releases of their email offering GroupWise. But, all along they were working on something that would really differentiate their offering in the market. On Wednesday morning they announced Novell Pulse at the Enterprise 2.0 Conference in San Francisco. I've been watching Pulse move from concept to what is now an announced product with an H1 2010 announced ship date for the better part of two years now. It represents an interesting blend of synchronous and asynchronous collaboration and content generation capabilities. If that sounds a bit familiar, think Google Wave. In fact, at the time Wave was announced, I was holding my tongue when folks would ask me if I'd seen anything like it before. I had, the product that became Novell Pulse. I just couldn't say because of a pesky NDA!

Thus it was interesting that Novell became the first vendor in the collaboration space to announce a significant partnership and integration with Google around the upcoming Wave offering. The premise is actually pretty cool. A user in Novell Pulse can work in real-time on a document simultaneously with a user on Google Wave. From the Novell side, all security is managed and maintained by Novell.

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