Saeed Khan's recent series of posts about social media started with a video that purports to explain the new rules of marketing in which social media play a critical role. This video repeats a familiar argument: old-style marketing went one direction, from the vendor to the customer. The consumer, presented with a smaller number of choices than they have today, based their purchase decisions on a variety of motives, both tangible ("Costs less!") and intangible ("Be more attractive to the opposite sex!"). Vendors created their own messages and transmitted them through normal advertising and marketing channels, in the hope that they would deflect consumers in their direction ("We cost less, and we'll make you look even better!").
While this blog spent its first year as a place of general conversation, I am changing it to focus on CEOs. I am the CEO of a small public company but I often spend time with big company CEOs – the leaders of the organizations that Forrester advises. This blog will contain ideas, research, observations, and analysis pointed at increasing the success of CEOs. It will identify what CEOs must accomplish to improve the prospects for their organizations and increase their own personal effectiveness. It will help CEOs take unique approaches to their challenges – hence “The Counterintuitive CEO.” This is in keeping with Forrester’s role focus – the company goes to market helping 19 roles attain high performance.
To keep all of this from becoming too sterile and boring, I will also include some personal observations -- recommendations for books, articles, music, things I love and things I hate. My intention is to share information that may make you think counterintuitively…or simply take the edge off.
While I am targeting CEOs, all are welcome here…and I ask all to join in on the conversation. Ping me when I’m off-base and please add ideas and information to push the discussion to a more valuable plane. I’m honored to have you participate.
The bands gaining ground include the E Street Band, Doors, Replacements, Ramones, and Beach Boys. New entries incude The Eagles, REM, and Sonic Youth.
My put-down in the original post has rallied the Dead supporters -- they are trying to move the Jerrys past the Brothers. Which reminds me of a most excellent rock and roll joke:
What did one Dead Head say to the other Dead Head when the drugs ran out? "This music sucks!"
Here's the latest ranking.
Allmans Dead E Street Band Doors Replacements Beach Boys Ramones Aerosmith The Band ZZ Top Metallica Velvet Underground Nirvana Phish REM Guns N' Roses Pearl Jam Eagles Black Crows Creedence CSN&Y Foo Fighters Fugazi Jefferson Airplane Little Feat NRBQ Rush Stooges Talking Heads Tom Petty and Heartbreakers White Stripes Wilco Sonic Youth REM Crazy Horse (Neil Young) Clutch Chili Peppers
For those of you interested in why analysts write the reports they do and how they might have done things differently, our podcasts provide a behind-the-scenes look at what customer conversations, market trends, and other issues motivate our research.
I am writing this blog on my way back home from www.himss.org show in Chicago, while a tingly chill crawls down my back. It’s a creepy feeling of déjà vu. Even worse, it feels like the movie Groundhog Day where the main character keeps waking up on the same day, same date, never able to get to tomorrow. Everything he was able to achieve during the day is erased, and he has to do it over, and over, and over again. This was the feeling I got as I walked the show floor and kept asking myself questions such as:
Where are the open technology standards?
Where is the transparency?
Where is the common sense that business requirements, not vendors, dictate the rules?
Here's the massive lack of consensus so far. If you haven't yet voted, please chime in. Bands listed by number of votes as of April 6th at 12:30 P.M.:
Allmans E Street Band Dead Doors Aerosmith Replacements Beach Boys Nirvana Phish Ramones REM The Band ZZ Top Black Crows Creedence CSN&Y Foo Fighters Fugazi Guns N' Roses Jefferson Airplane Little Feat Metallica NRBQ Pearl Jam Rush Stooges Talking Heads Tom Petty and Heartbreakers Velvet Underground White Stripes Wilco Eagles Chili Peppers
In this episode, principal analyst Peter Burris discusses community marketing, the real meaning of innovation, and the economy's effect on the technology industry. Plus, a surprise guest appearance by Lionel Richie!
This is one of the most frequently asked questions I get in my many interactions with people on the topic of CMDB. The short answer is, “A CMS is possible, but the common model of CMDB is not.” I have even been challenged on Twitter that CMDB is nothing more than an endless time sink (follow glennodonnell to see the threads). Sadly, this is a common perception that is fueled by the many failures resulting from an unrealistic view of CMDB as a monolithic database.