Architects: Join Our Data Management Tweet Jam May 13 2-3pm ET And Tweet About Your BI Issues

Gene Leganza

When preparing for our upcoming Forrester Data Management Tweet Jam (May 13th, 2-3pm ET) -“What BI is Not!”- several analysts got together to discuss some of today’s key BI questions.

The question on the table was, “How will social media impact traditional BI?”

Here’s a snapshot of what we talked about:

Jim Kobielus: (Twitter: @jameskobielus)

Social media will spur dramatic evolutionary shifts in traditional BI architectures in several ways. For starters, vendors will bring the Wikipedia and Facebook models into the heart of their user experience, converging traditional BI with social networking, knowledge management, and collaboration architectures. Under this new “social BI” paradigm, vendors will provide information workers with tools for collecting vast pools of user-generated, subject-oriented, multimedia content, thereby supplementing and extending traditional data marts. By encouraging user-centric development of multimedia content stores, social media will accelerate the evolution of enterprise data warehouses into comprehensive “content warehouses.” By enabling applications to monitor and mine growing streams of social media content, the new generation of social BI platforms will accelerate the convergence of data mining, content analytics, and complex event processing. And this new BI platform paradigm will enable powerful social network analysis, sifting through continuing streams of transaction, behavioral, and sentiment data to identify influencers, net promoters, brand ambassadors, and other key relationships in online communities of all shapes and sizes.

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Social Media Will Play A Big Part In BI's Future

Noel Yuhanna

When preparing for our upcoming Forrester Data Management Tweet Jam (May 13th, 2-3pm ET) -“What BI is Not!”- we got together with a few of Forrester’s data management and BI analysts to discuss some of today’s key BI questions.

The question on the table was, “How will social media impact traditional BI?”

Here’s a snapshot of what we talked about:

Jim Kobielus: (Twitter: @jameskobielus)

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How Do I Get My Customers To Use My Mobile Services?

Julie Ask

You have to have a plan. It has to be part of your budget for mobile. There are hundreds of thousands of applications let alone SMS programs and mobile Web sites. You'll have to be active in creating awareness and driving adoption and usage.

First, you build great mobile services that are appropriate to your audience, objectives and offerings (what services you offer).

Then ... you promote them! You promote them at your physical locations. You promote them online. You promote them at the ATM if you are a bank like Wells Fargo or Bank of America.

I was walking down University Avenue in Palo Alto on Monday evening and I saw these signs outside of Walgreen's. Ok, they are handmade ... well, look to be locally created and printed as opposed to being created and endorsed by corporate. It's a sign though that the local managers and pharmacists are engaged - they support the program and are looking to help drive registrations. I noticed the sign while walking down the street. Getting buy-in from local employees that can help educate consumers and drive registrations may be one of the most effective means I suspect of driving adoption.

And the close-up ....

Social Media Will Play A Big Part In BI’s Future

Holger Kisker

When preparing for our upcoming Forrester Data Management Tweet Jam (May 13th, 2-3pm ET/8-9pm CET) -“What BI is Not!”- a few of Forrester’s data management and BI analysts got together to discuss some of today’s key BI questions.

One of the questions on the table was, “How will social media impact traditional BI?”

The snapshot below of what we talked about is posted on several of Forrester’s blog spaces. We’d love to hear your thoughts on this intriguing topic. Share them here, and, if you’d like to hear more about this and other important BI questions, join the discussion on Twitter this Thursday (May 13th, 2-3pm ET/8-9pm CET). We’ll be using the #dmjam hashtag.

Tweet you there!

Jim Kobielus: (Twitter: @jameskobielus)

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iPad Mobile Marketing Applications ... 2008 Revisited, But Much Cooler

Julie Ask

When the Apple iPhone App Store launched a couple of years ago, we saw a flurry of marketing applications released. Some were exceptional. Many were average. iPhone apps were "hot," and consumer brands rushed to build them. They were somewhat expensive with most of the return based on press mentions and buzz. Brands felt that the perception of tech-savviness generated by the presence of an iPhone application would enhance their brand. I think they were right, but soon consumers began to expect iPhone applications. Initally, the iPhone didn't offer much reach. The iPod touch helped build the numbers. Apple's most recent announcement put total sales at over 80 million. Pretty good.

Two years ago, consumers mostly used their cell phones for communication. They also listened to some music and got a bit of weather, traffic and news. Now ... they do just about anything. They shop. They research products. They blog. They look up recipes. Are they doing so in large numbers? No, not yet. Consumers are a lot more likely to do more complex tasks on smartphones like the iPhone. The stakes are much higher for marketers - the potential return is higher with the ability to generate real leads and sales.

Here we are in 2010. Apple recently announced sales of 1 million iPads. Forrester believes that number will at least triple by year end. Apple has launched the iAd platform and promised consumers an engaging media experience that will include advertising, but not be disrupted by it. iAd includes the iPhone platform. iPads add another dimension or canvas that will unleash advertiser/agency creativity. We are now seeing our first marketing (first perhaps) and commerce (secondary?) applications. They are engaging. They offer rich media. They are interactive. They offer opportunities to link to videos, music, social networking sites, and shopping.

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Platform-As-A-Service, Chapter 2

John R. Rymer

Platform-as-a-service -- application development platforms running in clouds -- are entering a new phase of evolution, and not a moment too soon. I've become interested in a new set of products I'm calling "adaptive PaaS" (for lack of a better term) that I think will make the benefits of cloud computing available to a lot more development shops. I'm doing a webinar on this topic May 20th with Appistry's Sam Charrington. I hope you can join the discussion.

As I described in my early reports on PaaS, these products include full development tooling, runtime services, and administration and management tools. While complete, most of these "full PaaS" products are best for new applications, and they incorporate much proprietary technology. Consequence: Many if not most clients are still saying "no" to PaaS for two reasons.

  1. Lock-in: PaaS products lock up your code in a single provider's environment.
  2. Poor fit: Too many PaaS products just aren't strong for core business applications, particularly for rehosting existing applications.

These limitations often prompt developers who want the flexibility of cloud computing to use IaaS platforms like Amazon EC2 instead of PaaS. With IaaS, developers can code in the language and frameworks they choose, reducing lock-in and ensuring a good platform-application fit. As a result, while we see both interest and adoption of software-as-a-service (full applications) and infrastructure-as-a-service (virtual servers, storage, and networks), PaaS is lagging in adoption.

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As The Economy Recovers, Spend Your Time On “PPT” (And I’m Not Just Talking About Fancy Presentations)

Doug Washburn

Whether you love it or hate it, Microsoft PowerPoint — aka slides, deck, .ppt or PPT (which I prefer) — is arguably the de facto medium for communicating complex information using charts, graphics and bullet points. And we’ve all been the victims and perpetrators of PPT eye charts and spaghetti diagrams … this of course excludes Forrester analysts (wink).

But this over reliance on PPT is a rising cause for concern — not just from the good people of BOTOX® warning us about the wrinkle damage caused by squinting to read small text — but from our armed forces. In a recent article in The New York Times, Gen. Stanley A. McChrystal, the leader of American and NATO forces in Afghanistan, explained that PPT is “dangerous because it can create the illusion of understanding and the illusion of control.” He banned the presentations when securing the northern Iraqi city of Tal Afar in 2005, and even likened them to an internal threat. The most infamous of these “spaghetti” diagrams depicts the complexity of American strategy in Afghanistan, which General McChrystal remarked, “When we understand that slide, we’ll have won the war.”

So what does PPT have to do with making IT infrastructure and operations investments (I&O)? Everything. But in this case, the PPT I’m referring to is People, Process, and Technology – and excess is encouraged.

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Riding The Coming Wave Of Tech Industry Growth

Chris Mines

The Palazzo Las Vegas - Resort Hotel Casino

Tech is back! Just as our in-house economist Andy Bartels predicted, the first quarter numbers from the big tech vendors confirm that IT investment is on a growth trajectory again. Check out the recent Q1 numbers from Intel and IBM, for example.

And these results represent more than just a rebound from the nasty 2008-09 recession. We forecast that the IT industry is entering a multi-year period of innovation and growth, when spending growth on technology goods and services will be a substantial multiple of overall GDP growth in the US and around the world. Check out Andy’s latest forecasts here.

For more on the opportunities and challenges that the next wave of tech industry growth will present to vendor strategists, join us in Las Vegas later this month at Forrester’s flagship event, the IT Forum. We will be presenting our latest research on Smart Computing, the Personal Cloud, and the approaches that vendor strategists must take to stay in front of “the next big thing.” Hope to see you there!

What Should Customer Experience Professionals Do About HTML5?

Ron Rogowski

The increasing popularity of Apple’s iPhone and iPad – neither of which supports Adobe Flash and Microsoft Silverlight – has piqued interest in HTML5 as an open source solution for creating Rich Internet Applications (RIAs).  Steve Jobs’ recent attack on Flash as being unfit for the iPhone calls into question the long-term value of player-based application platforms. But can HTML5 really replace Flash and Silverlight? 

To understand the user experience pros and cons of HTML5, Rich Gans – one of our Researchers serving customer experience professionals – talked to designers and developers at Cynergy Systems, EffectiveUI, Roundarch, and Yahoo! who are building complex online functionality. We have just published the results of this research in a report entitled “HTML 5: Is There Any Truth To The Hype?”

The truth is that while HTML5 is promising and can help improve experiences for text-based content, it is not yet a viable alternative to player-based technologies for designing rich, highly functional user experiences. 

The downside to using HTML5 today is that it:

  • Could lead to inconsistent experiences across today’s browsers
  • Will require that users download a browser that supports the technology
  • Compromises performance for graphics-heavy experiences

 

 However, there are a few places where HTML5 can help improve user experiences today, including: 

  • Experiences for people with disabilities
  • Apps that are solely intended for Apple devices
  • Producing text-heavy sites that require text resizing

 

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From The HP Archives: Lessons Learned On Market Entry

Jennifer Belissent, Ph.D.

International orders grew 34% for HP . . . not this year but actually back in 1964 when non-US orders accounted for 23 percent of HP’s revenues.  While the growth of non-US tech revenues is in the news today, HP’s international orders first exceeded domestic orders not recently but as far back as 1975.

In my research on market entry and market opportunity assessment (MOA), I recently spoke to strategists at HP about how they evaluate markets.  As I was leaving the building, I stopped in to the HP museum and spent some time with the HP archivist.   The highlights of the visit include seeing the first HP device built in the now famous Palo Alto garage and a calculator that brought back memories of my father in his overstuffed chair “figuring out how to pay for college.”  I was not only impressed by the history embodied in that room but also with the value that HP places on recording and memorializing its “life” as an organization.  Not to sound too sappy but it really brings the company and the industry to life.

I’ve spent the last few weeks reading through some documents on the history of HP’s entry into international markets.  There are valuable lessons to be gleaned from their experiences.   I’ve written about many of those lessons in reports and blog posts but thought I'd draw out a few of them here.

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