Hello Everybody - Can I be of interest?

Peter O'Neill

By Peter O'Neill

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B2B Marketers: 2009 Forrester Groundswell Award Winners Offer Great Examples

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

Moments ago, Josh Bernoff posted this year’s winners of the 2009 Forrester Groundswell awards on the Groundswell blog. If you scroll down to the middle of the post (be forewarned; it’s a long one) you will see the winners and finalists in the B2B category winners. The images are great to look at as well.

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A Third Grade Field Trip To The Apple Store

Ted Schadler

Ted-Schadler by Ted Schadler

When I stopped into an Apple Store in Palo Alto last summer, it was swarming with cute kids in hot pink tee shirts, logoed with the name of a local day camp. Okay, I figured what the heck, 8-year olds learning how Apple's stuff and software works is a cool way to kill a couple of hours.

Then I learned that my eight-year old daughter (self portrait below) was "super excited" to be going on a class field trip to the Apple Store in the local mall. The class of third graders would take the local bus to one side of town and pick up another local bus to the mall (itself an adventure in our car-centric town).

The goal was to learn iMovie, which the kids have access to at school, and to make a movie. Actually, it's a pretty good idea to outsource movie production class to someone else, especially someone passionate about making movies. Regardless of where they are. Smart guy, Mr. C. (her teacher).

But now I'm starting to think that this is a master plan coming from Cupertino, indoctrination through the school system. And it's something that HP and Dell and Microsoft can't replicate right now (though Best Buy could). So I asked my daughter to do some investigative reporting and ask how many school field trips the Apple Store has every month.

Yesterday morning, I came down at 6:30 as usual to let the dog out and empty the dishwasher. Unusually, the kitchen wasn't dark. My eight-year old was already up and ready to rock. "I couldn't go back to sleep, Dad. I was too excited," she bubbled. Ah, the Apple Store awaits.

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Is COBOL The Root Of All (Technical) Evil?

Phil Murphy

OK, so I used a tongue-in-cheek title to attract your attention, forgive me. A recent blog about the Boomer retirement phenomenon provoked some comments by a colleague with strong opinions about COBOL's useful life. I felt that his comments raised a topic that is substantial enough to warrant its own place in the blogosphere. The comments read, in part:

" I am a boomer myself ... But as a software architect who has to look ahead and figure out what customers and users want I can't wait for the 3270 green screen boomer generation to retire.  It will allow for the acceptance of a new application paradigm. Those stepping up to the plate will not hesite to dump the COBOL garbage and use modern tools to create modern mobile apps that will finally end the drama of IT as today's business disabler. ..."

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The Future Of Research: Building A 3-Dimensional View Of The Customer

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

For a new report I'm writing I'm looking into knowledge management and what this means for Market Research. Currently, in most market research department each survey is a standalone project and it's close to non-existent that results are analyzed across surveys or data sources for gathering insights and trends. On the other side of the house there are colleagues analyzing web statistics, DM and email marketing data, brand trackers, and CRM outcomes.

However, this set-up will no longer be acceptable in the future. Consumers connect with companies through different channels and leave their feedback about the company in different places. They expect companies to understand that and they dont want to be asked about things they already shared.

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Questions From The Next-Gen EA Teleconference On October 23, 2009

Gene Leganza

Questions From The Next-Gen EA Teleconference On October 23, 2009

Jeff Scott and I presented a teleconference entitled “Next-Generation Enterprise Architecture” last week. It was a lively session with a lot of material on our side and a lot of questions from attendees. We focused on the questions over the phone in the live session and decided it was best to handle the written questions that came in via the Webex chat in a blog post.

Two closely related questions kick things off:

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The next step in virtualization

Jean-Pierre Garbani

As a high school student I had to go through a Philosophy class, even though my curriculum was in sciences. Zeno's paradox, or the negation of movement, was one of the subjects of that class through which I suffered enormously. Years later, my daughter came back one day with some math homework: the subject was to explain why Zeno's paradox was wrong. And I suffered through it again. This familiarity with Zeno, which I really could have done without, lead me to apply it to IT and what I consider to be the ball and chain that slows IT progress. In Zeno's paradox a runner (Achilles) cannot catch a turtle which started a race earlier than him because each time the runner reaches the point where the turtle was, the turtle has of course moved forward. Repeating this reasoning leads to the conclusion that the interval will become very small, but that the runner will never catch the turtle. What's wrong with the reasoning is that it explains a continuous movement variation through a set of discrete events. But this is what we do in IT: we have a continuous progress of IT technology, hardware and software, and IT projects which are discrete events. When we decide to start an IT project, all hardware and software components are frozen for the duration, while technology continue to progress.

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Boomer Retirement And IT - Are You An Ostrich, Chicken-little, Or an Owl?

Phil Murphy

The rock-band R.E.M. sang a song about the "end of the world as we know it" and to hear some people talk - the end is near! 

The Chicken-littles of the world would have us believe that retiring Baby Boomers will wreak untold havoc. Half the world's population will suddenly disappear from the workforce - collapsing world markets, straining national pension systems to the breaking point, and burdening younger generations with unmanageable national debt.

Other folks are at the opposite end of the spectrum - they're in denial, like ostriches with their heads deep in the sand - if they don't look at how bad the problem is, it can't hurt them, right? No staffing problems here - look we can still hire people, let's deal with today's problems and not go looking for tomorrow's troubles!

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Welcome Augie Ray -- Our newest analyst supporting interactive marketers!

Christine Overby

Christine Overby [Posted by Christine Overby]

I am thrilled to welcome Augie Ray to Forrester! Augie is coming aboard as a Senior Analyst supporting interactive marketers and focusing on Social Computing. He's starting on November 15 and will be based in Forrester's Foster City offices (Augie is relocating from Milwaukee and eagerly anticipating the warmer weather!).

I've been the hiring manager for nearly a dozen positions at Forrester, and I've come to recognize a particular feeling when I'm talking to a special applicant. Sure, there are lots of people with strong CVs and interviewing skills. But a great candidate brings ideas to life, and the interview becomes a fun gallop through the world of marketing themes, customer behavior, and the craft of writing. My first conversation with Augie was exactly that.

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Still Accessible: But Elsewhere

Peter O'Neill

By Peter O'Neill

Pretty soon now, you will be noticing that I am no longer posting reports or blogs on the Vendor Strategy Professional pages. This does not mean that I have left the stage. It is just that I am assuming a new research focus and targeting my reports at a new role, one serviced within the Technology Product Marketing and Marketing pages. I will be building up research for one of my favorite marketing contributors, the Field Marketing Manager, that true marketing schizophrenic.

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