In 2010, your clients will care about more than just cutting costs

Christopher Andrews

Ask any business professional whether, as they look to 2010, they care more about cutting internal costs or whether they care more about driving new business-focused innovations, and you’re likely to get the response “yes…to both”.  In the wake of the 2009 recession, companies are struggling with these sometimes conflicting objectives – on one hand they know that cost cutting and operating efficiently is a mandate.  On the other, they must develop new technology –enabled product, service, and business model innovations or they risk falling behind. 

For vendors in the B2B technology marketplace, this means balancing the need to communicate the cost-effectiveness of your product or service with messages that stress the business value you provide.   I believe that far too many vendors think that only the lowest-cost provider can succeed right now, when proving strategic business value is still a critical priority for all professionals - particularly IT professionals.

For a company that gets it, look to GlobalLogic, the offshore product development firm.  Their Vice President Milind Patwardhan recently told me “cutting costs for clients is the ‘table stakes’ right now.  The best technology companies focus on reducing costs, but also seek to partner with clients to enable business results.”  While many vendors talk this talk, one of their client references confirmed the value: He told me that GlobalLogic worked with business executives on strategic planning, was willing to take on risks in order to strengthen the relationship, and proactively looked for ways to create innovation. 

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Online Canadians Have Aggressively Embraced Social Technologies -- And So Have Canadian Marketers

Nate Elliott

I've spent the last year living and working in Vancouver, Canada -- speaking with many Canadian interactive marketers and agencies, and collecting survey data on Canadian consumers -- so I'm pleased to say that yesterday we released a new report, Canadian Social Technographics Revealed, and added our latest Canadian data to our free Social Technographics Profile Tool.

In researching this report, I learned that:

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The new ISO 31000 risk management standard . . . well-written, but not earth-shattering

Chris McClean

By now, many of you have read the newly released ISO 31000 Risk management - Principles and guidelines standard. (Others may have seen its release draft or be familiar with its predecessor the AS/NZS 4360 standard.)

It provides a well-written, step-by-step guide to risk management processes that can be applied to whole organizations, or any part thereof. So far, it has received well-deserved praise for its surprising brevity and consolidated value. These are especially important characteristics for a document with as lofty a goal as standardizing what it calls “an integral part of all organizational processes.”

But if we expect the availability of ISO 31000 to have any sort of revolutionary or game-changing impact in the immediate future, we’re getting way ahead of ourselves.

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What to do with Social Media and Market Research?

Brad Bortner

Social media is the interesting guest at the market research party that the hosts don't quite know what to do with. (My past blogs on this topic include: Social Media, Even Home Home on the Range, and Will Private Online Communities Transform Qualitative Research

Vast numbers of people are congregating online to discuss a vast variety of issues, ranging from their social lives to what is the best server to buy for their business. It is so vast, that it is troublesome getting a handle on it. Surely, any specific online community has lots of systematic biases, so it can't be treated as projectable to anything but that community, right? Of course, the same can be said of any qualitative research. Some of the approaches and techniques that are of interest to market researchers include:

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Do You Have A Handle On Game-Changing IT Trends?

Sharyn Leaver

Maybe it’s because it’s planning season. Maybe it’s because they’re just tired of focusing on cost-cutting and incremental improvements. Or maybe the IT to Business Technology (BT) shift – where the boundary between IT and the business is blurred as businesses become ever more technology dependent and technologically savvy – is becoming a reality and pushing CIOs to stay even further ahead of their business counterparts.

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The State Of EA In 2009 – A Disconnect Between Goals And Activities?

Alex Cullen

In September-October Forrester conducted its State of Enterprise Architecture survey – a broad look at EA in the context of the IT & business organization. We asked respondents questions ranging from where does the architecture function report, to the state of completeness of various architecture domains, the key technologies firms will be making significant architecture decisions about, and the degree of support for EA by various constituencies ranging from application developers to corporate business management. An upcoming series of reports from Forrester will discuss the survey results.

Last week, I conducted a webinar for the survey respondents – highlighting the results and discussing ‘what it means’. Webinar participants were very engaged in the discussion of the results – and with the broader question of the relationship and impact of EA to the larger business organization it is part of. 

Two figures that really stood out and generated discussion: 

We asked survey respondents – who were primarily architects in large enterprises – to identify the drivers for the EA program – essentially the mission and charter for the architecture organization.

 1 graphic

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Getting Ready For My Teleconference On Field Marketing

Peter O'Neill

By Peter O'Neill

I like I like to be prepared. Next Monday I give (present? perform?
recite?) my first Forrester Teleconference about field marketing. See http://www.forrester.com/rb/teleconference/field_marketing_professionals_must_adapt_to_new/q/id/6065/t/1

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Forge Your Lean Process Improvement Game Plan

Clay Richardson

This podcast covers how to deliver the impact and bang of process improvement without the traditional bloat usually associated with process improvement. Clay covers his framework for aligning an organization's BPM approach and strategic intent in order to improve business  processes and maximize profits.

http://a964.g.akamaitech.net/7/964/714/403ce13db7983f/www.forrester.com/imagesV2/uplmisc/Clay_Richardson__Forge_Your_Lean_Process_Improvement_Game_Plan.mp3

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Why Mobile Is Hot!

JP Gownder

Why Mobile Is Hot

We’ve been talking about mobile for 13 years, but it’s finally found its true promise in 2009. Here’s why. (Links refer to Forrester reports, which may be read by clients; non-clients can still access the Executive Summaries).


1. Devices and Networks are up to speed in an unprecedented way.

  Most US/EU consumers have the ability today to engage in mobile data activities because of:

·     Smarter phones - “The Smartphone is dead,” because most handsets in EU/US have smart characteristics like cameras, music, and video. (See The Smartphone Is Dead).

·       Faster Networks – High-speed 3G wireless capability is growing rapidly: In the US, from 32% in 2008 to 46% in 2009 and 57% in 2010. Including 2.5G, 98% of phones in 2009 and 99% in 2010 have data capabilities. (See US Mobile Forecast 2009-2014).

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What's Holding Back Next Generation Backup and Recovery?

Stephanie Balaouras

I talk with many IT professionals that are dismayed at how little backup and recovery has changed in the last ten years. Most IT organizations still run traditional weekly fulls and daily incremental backups, they still struggle to meet backup windows and to improve recovery capabilities, to improve backup and restore success rates and to keep up with data growth. Sure there have been some improvements the shift to disk as the primary target for backup did improve backup and recovery performance, but it hasn't fundamentally changed backup operations or addressed the most basic backup challenges. Why hasn't disk dragged backup out of the dark ages? Well, disk alone can't address some of the underlying causes. Unfortunately, many IT organizations:

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