The Frustration Of Market Researchers: Lack Of Action

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Recently I did some interviews with consumer market researchers to better understand what’s on their minds. One of the issues that kept coming up in the conversations was around the lack of influence on the follow-up on research results. One person summed it up quite nicely: “We’ve done this great project, got valuable insights, delivered the results, discussed conclusions and possible actions, got lots of praise and then … nothing happens”. It was the biggest frustration across all researchers I've talked to: how can you make people act upon the research results?

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Novell Pulse Lookin' Cool with Google Wave

Rob Koplowitz

Rob-Koplowitz  by Rob Koplowitz

Novell collaboration has been in the process of an extreme makeover for a while now. It started with the acquisition and subsequest integration  of SiteScape. It continued with new releases of their email offering GroupWise. But, all along they were working on something that would really differentiate their offering in the market. On Wednesday morning they announced Novell Pulse at the Enterprise 2.0 Conference in San Francisco. I've been watching Pulse move from concept to what is now an announced product with an H1 2010 announced ship date for the better part of two years now. It represents an interesting blend of synchronous and asynchronous collaboration and content generation capabilities. If that sounds a bit familiar, think Google Wave. In fact, at the time Wave was announced, I was holding my tongue when folks would ask me if I'd seen anything like it before. I had, the product that became Novell Pulse. I just couldn't say because of a pesky NDA!

Thus it was interesting that Novell became the first vendor in the collaboration space to announce a significant partnership and integration with Google around the upcoming Wave offering. The premise is actually pretty cool. A user in Novell Pulse can work in real-time on a document simultaneously with a user on Google Wave. From the Novell side, all security is managed and maintained by Novell.

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Guest Post: Michael Greene on How to Source Video Ad Creative

Nate Elliott

You may not know the name Michael Greene, but if you're a Forrester client or you read this blog regularly then you've certainly seen his work. As a researcher on our team, Michael produces some great research -- most notably on the topics of sponsorships and video advertising. Below, Michael shares his thoughts on one of our latest research topics, sourcing video creative:

Mgreene [Posted by Michael Greene.]

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Ten Strong Hints Your Enterprise May Not Have A BI Strategy

Boris Evelson

Boris Evelson By Boris Evelson

You know that you don't have an enterprise BI strategy if:

 

Want more hints and best practices? Take our BI maturity self assessment test. Then if you actually want to compare your BI strategy and BI maturity against other Forrester clients, take our BI maturity survey. Good luck!

  1. Your end users keep pointing to IT as the source of most BI problems

  2. Your business executives view BI as another cost center
  3. IT staff keep asking end users for report requirements
  4. Your BI is supported by IT help desk
  5. You can’t tell the difference between BI and Performance Management
  6. You can’t measure your BI usage
  7. You can’t measure your BI ROI
  8. You think your BI strategy is the same as your DW strategy
  9. You don’t have a plan to develop, hire, retain and grow BI staff
  10. (My personal favorite) You actually don’t know if your enterprise has a BI strategy!

    Should you believe everything you read in a blog?

    Peter O'Neill

    By Peter O'Neill

    Or ...Opalis NOT Acquired By Microsoft


    We analysts always tend to want to be the first on the stage with impending news and blogs are a perfect medium for getting information out as quickly as possible. In fact, blogs can even sometimes be just a little ahead of the news it is predicting, and are sometimes held responsible for the said event. That is why financial analysts, when they blog, always disclose their portfolios in relation to the companies mentioned in the blog.

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    Opalis Was NOT Acquired By Microsoft

    Glenn O'Donnell

    Glenn O'Donnell

    The IT management software and operations communities have been buzzing this week about reports that Microsoft acquired IT process automation vendor Opalis Software. We have unequivocally confirmed that this rumor is incorrect. Opalis has NOT been acquired by Microsoft. It remains an independent entity, at least for now.

    Opalis, based outside of Toronto, has repeatedly reported impressive revenue growth over its short history. For the past few years, it has been a desirable morsel for larger vendors seeking to add strong process automation to their portfolios. Many have expressed interest, but its success allows Opalis to command a high premium that no suitor has yet been willing to pay.

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    The Data Digest: Trending Online Payment Preferences In Europe

    Reineke Reitsma

    Reineke Reitsma [Posted by Reineke Reitsma]

    Payment preferences still vary widely across European countries. Data from our European Technographics Retail, Customer Experience, And Travel Online Survey, Q3 2009 shows that payment patterns are partly determined by whether domestic debit cards can be used to shop online. In markets where debit cards work online, they are the most popular online payment method. In markets where debit cards don’t work online, online shoppers seek alternatives. Online payment services like PayPal are on the rise in Europe: 36% of online buyers regularly used PayPal in 2009 compared with 26% in 2006, while cash on delivery is used less.

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    CIOs: Develop A Technology Watch List

    Case Study: The NHL Uses Tweet-Ups To Energize Its Fan Base And Reach New Audiences

    Nate Elliott

    Nate Elliott[Posted by Nate Elliott. Follow me on twitter.]

    Yesterday we published a case study that I'm really excited about, covering how the NHL used tweet-ups to create excitement for the 2009 Stanley Cup playoffs. The league worked with fans to organize a series of events that took place simultaneously around the world on the opening night of the playoffs. I had a chance to attend the tweet-up in Vancouver, and thought they were a great example of the power of both online and offline influence.

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    Less Is More For MSN.com

    Shar VanBoskirk

    Sharvanboskirk [Posted by Shar VanBoskirk]

    Last night Microsoft launched a new look and feel for msn.com to a limited number of consumers.  The new design will roll out to the mainstream in January.

    Forrester got a sneak peak of the new-and-improved interface in October.

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