Innovative Ways To Gather Consumer Insight In A 3D World

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Last week I co-hosted a session at Forrester's Consumer Forum on innovative research. John Kearon, CEO of Brainjuicer, lead a discussion with panel members Sion Agami from Procter and Gamble, Jan Angel from Altria and Bob Pankauskas from Allstate.

These three market researchers shared how introducing innovations to the research mix lead to additional insights and increased commitment from senior management. But it's not always easy. Some best practices they've shared with the audience:

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The Data Digest: Social Media - Boys vs Girls

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Social networking, watching user-created video, and listening to user-created audio online are at the top of social media activities that youth engage in at least monthly. Data from our Technographics online US Youth survey shows that boys and girls use social media in different ways.

Girls favor communication activities, such as posting comments on other people’s profiles, commenting on blogs, and contributing to online discussion groups and they are also more active at maintaining their own blogs and Web pages.

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Best Practices To Avoid Marginalization

Alex Cullen

Architecture teams often spend a significant amount of their time working with or consulting for IT project teams. This is a recognized best practice for ensuring that project teams execute in line with the architecture and for demonstrating that the architecture team provides tangible value, but it is also a double-edged sword. The downside is when IT management perceives that the EA team's primary value is in tactical problem solving.

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As Expected, Data on Q3 2009 US IT Market Showing Continued Decline, But With Signs of Nearing Bottom

Andrew Bartels

This morning, the US Department of Commerce’s Bureau of Economic Analysis released preliminary data on the US Gross Domestic Product in Q 3 2009, which included data on business investment in computer equipment, software, and other IT equipment (principally communications equipment).  The headline news is the 3.5% increase in real GDP in the US from Q2 2009 to Q3 2009 (at a seasonally adjusted annual rate).  That is the first positive growth in US real GDP since Q2 2008, and the strongest since 2007.  Some special factors, such as the cash-for-clunkers program in autos and the tax incentives for first time home buyers, contributed to this strong growth, so growth in coming quarters will be closer to 2% since these incentives have expired or are likely to do so.  Still, the economic data does suggest that the recession is over. 

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The GRC Groundswell

Chris McClean

Chris McClean

As GRC practices continue to gain traction, I’ve had a lot of great conversations lately with clients about the importance of peer interaction for professionals in governance, risk, and compliance roles. With his finger apparently on the pulse of all major technology trends, Forrester’s Josh Bernoff must see this as well. This week he announced the winners of the 2009 Forrester Groundswell Awards, with two top GRC vendors among the winners. (For those of you not familiar with Josh Bernoff or Groundswell, check out the book info here.)

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Hello Everybody - Can I be of interest?

Peter O'Neill

By Peter O'Neill

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B2B Marketers: 2009 Forrester Groundswell Award Winners Offer Great Examples

Laura Ramos

Laura Ramos [Posted by Laura Ramos]

Moments ago, Josh Bernoff posted this year’s winners of the 2009 Forrester Groundswell awards on the Groundswell blog. If you scroll down to the middle of the post (be forewarned; it’s a long one) you will see the winners and finalists in the B2B category winners. The images are great to look at as well.

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A Third Grade Field Trip To The Apple Store

Ted Schadler

Ted-Schadler by Ted Schadler

When I stopped into an Apple Store in Palo Alto last summer, it was swarming with cute kids in hot pink tee shirts, logoed with the name of a local day camp. Okay, I figured what the heck, 8-year olds learning how Apple's stuff and software works is a cool way to kill a couple of hours.

Then I learned that my eight-year old daughter (self portrait below) was "super excited" to be going on a class field trip to the Apple Store in the local mall. The class of third graders would take the local bus to one side of town and pick up another local bus to the mall (itself an adventure in our car-centric town).

The goal was to learn iMovie, which the kids have access to at school, and to make a movie. Actually, it's a pretty good idea to outsource movie production class to someone else, especially someone passionate about making movies. Regardless of where they are. Smart guy, Mr. C. (her teacher).

But now I'm starting to think that this is a master plan coming from Cupertino, indoctrination through the school system. And it's something that HP and Dell and Microsoft can't replicate right now (though Best Buy could). So I asked my daughter to do some investigative reporting and ask how many school field trips the Apple Store has every month.

Yesterday morning, I came down at 6:30 as usual to let the dog out and empty the dishwasher. Unusually, the kitchen wasn't dark. My eight-year old was already up and ready to rock. "I couldn't go back to sleep, Dad. I was too excited," she bubbled. Ah, the Apple Store awaits.

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Is COBOL The Root Of All (Technical) Evil?

Phil Murphy

OK, so I used a tongue-in-cheek title to attract your attention, forgive me. A recent blog about the Boomer retirement phenomenon provoked some comments by a colleague with strong opinions about COBOL's useful life. I felt that his comments raised a topic that is substantial enough to warrant its own place in the blogosphere. The comments read, in part:

" I am a boomer myself ... But as a software architect who has to look ahead and figure out what customers and users want I can't wait for the 3270 green screen boomer generation to retire.  It will allow for the acceptance of a new application paradigm. Those stepping up to the plate will not hesite to dump the COBOL garbage and use modern tools to create modern mobile apps that will finally end the drama of IT as today's business disabler. ..."

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The Future Of Research: Building A 3-Dimensional View Of The Customer

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

For a new report I'm writing I'm looking into knowledge management and what this means for Market Research. Currently, in most market research department each survey is a standalone project and it's close to non-existent that results are analyzed across surveys or data sources for gathering insights and trends. On the other side of the house there are colleagues analyzing web statistics, DM and email marketing data, brand trackers, and CRM outcomes.

However, this set-up will no longer be acceptable in the future. Consumers connect with companies through different channels and leave their feedback about the company in different places. They expect companies to understand that and they dont want to be asked about things they already shared.

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