The leading innovation management firms understand the need to generate business value

Christopher Andrews

Everyone seems to understand that social computing is a hot technology these days, and at Forrester we get plenty of questions from companies trying to understand how they can access the power and benefits of social computing into their own companies.

But before companies consider which technology platforms they should use, they should be carefully considering for what business purpose they need social computing tools. In my view, technology is a powerful lever in solving business problems, but it is not a solution in itself. For example, I know a lot of people who spend a lot of time on Facebook, but I can’t see much business value in it (unless looking up former high school classmates counts as business development). The same is true for far too many (but not all) of the social technology tools hitting the market today. <

This is where innovation management tools come in. While many community platforms are great at providing technology for internal collaboration, the best innovation management companies are taking the power of technology one step further -   they are using social technologies, to help companies generate a response to specific business problems.

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Social Media Transforms Customer Service

In this podcast, Natalie reveals why it is important for customer service professionals to incorporate social media into the customer experience, and the impact of social media on customer service.

http://www.forrester.com/role_based/images/author/imported/forresterDotCom/Podcasts/BPA/Natalie_Petouhoff_Social_Media_Transforms_Customer_Service_113009.mp3

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The Data Digest: US Triple Play Subscribers' Profile

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Seventy-seven percent of online consumers have Internet, TV, and phone services. Data from our North American Technographics Mobile And Telecom Online Survey, Q3 2009 shows that of this group, about a third receive all three services within a bundle. Consumers who have a triple-play contract have a higher household income and are more likely to have children.

Profile-triple-play-owners 

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The CIO And Social Media: Social Evangelist?

Nigel Fenwick

Following on from my last post - "The CIO And Social Media: Social Police?" – you might have guessed I’m a big proponent of Social Computing to drive organizational transformation and increase profits.

The thing is, I wonder how many CIOs see themselves as social evangelists.  You’re a CIO...

  • Are you on Twitter?
  • Do you have a full profile on LinkedIn?
  • How about Facebook?
  • Do you understand how your marketing organization is leveraging social media?
  • Do you have a role as social advocate in the organization?
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A Fond Farewell to John Lovett

Carlton Doty

About a year ago, I took over the management of what has become Forrester's Customer Intelligence (CI) team. In doing so, I've had the pleasure of working with Senior Analyst John Lovett, who joined the team after our acquisition of Jupiter Research last year. Regretfully, I must tell you that John has decided that it's time for a change of pace.

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How CEOs Can Rebuild Media Companies

Gourmet 2Quickly: If you are a CEO in the media industry, you must move your company through three stages.

Content: I was shocked when I heard that Conde Nast was shuttering Gourmet Magazine after 68 years of operation. Gourmet had 900,000 subscribers, with total readership of approximately six million. Yes, advertising revenue was off 30%, but clearly Gourmet was a brand and franchise that was destined to morph into an Internet beehive of content, social sharing of travel and food tips, community, and close affinity. And they were on their way with 8,000 Facebook friends, 22,000 followers for editor Ruth Reichl on Twittter, and a YouTube channel. Gourmet could have and should have become the upscale Grand Dame sister of Epicurious.com, Conde Nast's successful recipe site. Why didn't the company get this?

Because much of Conde Nast is stuck in media meltdown. 

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A Look at Next Week's Marketing Forum EMEA

Zia Daniell Wigder

Zia_Wigder
By Zia Daniell Wigder

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How To Differentiate Advanced Data Visualisation Solutions

Boris Evelson

Boris Evelson By Boris Evelson

I get many inquiries from clients on how to select a data visualization vendor / solution. The criteria that my clients often site are

  • Thick and thin client
  • Dynamic visualizations, not just static charts 
  • Ability to pull data from multiple sources
  • OLAP-like functionality
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Next Gen BI Is Here Today

How Industries Spend On Interactive Marketing

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

I dedicate this blog post to anyone who has read Forrester's interactive marketing forecast and thought, "well that's great, but how are interactive marketers in *my* industry spending on interactive tools." I've just published the US Interactive Marketing Forecast By Industry, 2009 to 2014 which splices our interactive marketing forecast by 12 different industries including:

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