The CIO And Social Media: Social Evangelist?

Nigel Fenwick

Following on from my last post - "The CIO And Social Media: Social Police?" – you might have guessed I’m a big proponent of Social Computing to drive organizational transformation and increase profits.

The thing is, I wonder how many CIOs see themselves as social evangelists.  You’re a CIO...

  • Are you on Twitter?
  • Do you have a full profile on LinkedIn?
  • How about Facebook?
  • Do you understand how your marketing organization is leveraging social media?
  • Do you have a role as social advocate in the organization?

I believe one important role of the CIO is to help peers in the business to better understand just how transformational social media can be to helping increase growth and/or drive productivity to improve the bottom line.

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A Fond Farewell to John Lovett

Carlton Doty

About a year ago, I took over the management of what has become Forrester's Customer Intelligence (CI) team. In doing so, I've had the pleasure of working with Senior Analyst John Lovett, who joined the team after our acquisition of Jupiter Research last year. Regretfully, I must tell you that John has decided that it's time for a change of pace.

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How CEOs Can Rebuild Media Companies

Gourmet 2Quickly: If you are a CEO in the media industry, you must move your company through three stages.

Content: I was shocked when I heard that Conde Nast was shuttering Gourmet Magazine after 68 years of operation. Gourmet had 900,000 subscribers, with total readership of approximately six million. Yes, advertising revenue was off 30%, but clearly Gourmet was a brand and franchise that was destined to morph into an Internet beehive of content, social sharing of travel and food tips, community, and close affinity. And they were on their way with 8,000 Facebook friends, 22,000 followers for editor Ruth Reichl on Twittter, and a YouTube channel. Gourmet could have and should have become the upscale Grand Dame sister of Epicurious.com, Conde Nast's successful recipe site. Why didn't the company get this?

Because much of Conde Nast is stuck in media meltdown. 

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A Look at Next Week's Marketing Forum EMEA

Zia Daniell Wigder

Zia_Wigder
By Zia Daniell Wigder

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How To Differentiate Advanced Data Visualisation Solutions

Boris Evelson

Boris Evelson By Boris Evelson

I get many inquiries from clients on how to select a data visualization vendor / solution. The criteria that my clients often site are

  • Thick and thin client
  • Dynamic visualizations, not just static charts 
  • Ability to pull data from multiple sources
  • OLAP-like functionality
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Next Gen BI Is Here Today

How Industries Spend On Interactive Marketing

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

I dedicate this blog post to anyone who has read Forrester's interactive marketing forecast and thought, "well that's great, but how are interactive marketers in *my* industry spending on interactive tools." I've just published the US Interactive Marketing Forecast By Industry, 2009 to 2014 which splices our interactive marketing forecast by 12 different industries including:

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Social means business

Rob Koplowitz

Rob-Koplowitz by Rob Koplowitz

Last week at the Enterprise 2.0 Conference we found more evidence of the changing nature of enterprise collaboration. Both customers and vendors provided evidence that social networking was quickly moving into the enterprise landscape and warrants the attention due a potential game changer. There are three trends that warrant attention:

  • Forward thinking organizations are developing broad collaboration strategies that embrace social networking while recognizing and managing associated risk. In fact, it is becoming clear that a well managed strategy with regard to social in the enterprise should lower risk associated privacy, security and compliance. Sounds counter-intuitive? Well, transparency is a beautiful thing.
  • The vendor landscape is vibrant. At many conferences these days, the standard refrain is "in this economy". Not here. Vendors are investing heavily in new capabilities and are being rewarded with robust business. 
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"He don't know it's a d---- show, he thinks it a d---- fight"

Rob Koplowitz

Rob-Koplowitz By Rob Koplowitz

Great line from Rocky, one of my favorite movies, as Apollo Creed's manager recognizes that the underdog needs to be taken more seriously. In this particular scenario Cisco is the underdog. I'm currently listening to Cisco's vision for collaboration and in this market, they are an underdog. Microsoft is the 800 pound gorilla and IBM is a pretty big beast as well. In a market dominated by a small number of software powerhouses, why do we want to take Cisco seriously? For a few reasons:

  1. The market is going through multiple disruptions: the move to the cloud, the move to unified communications, the increasingly pervasive adoption of Web 2.0 technologies, etc. A market in disruption is an opportunity.
  2. Cisco is already a player. Really. WebEx is a big part of many organization's collaboration portfolio and was the first commercially successful SaaS based collaboration offering. They own a lot of eyeballs and they are good at SaaS. The Jabber acquisition was a key move that is just beginning to show full value by delivering standards based presence and IM across the entire portfolio.
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Exchange 2010: Five Good Reasons To Upgrade

Ted Schadler

Ted-Schadler  by Ted Schadler

Microsoft announced the general availability of Exchange Server 2010 yesterday. For information & knowledge management professionals and for the productivity of information workers, there are five good reasons to upgrade:

  1. Much cheaper storage. Exchange 2007 introduced a new storage model, where the email server manages direct-attached storage. Exchange 2010 extends that capability and in the words of one beta customer, "We have reduced the overall costs for our storage by 30% while increasing the usable disk space nine times." This benefit comes from using cheap direct-attached storage in lieu of storage area networks.
  2. Support for much bigger mailboxes. Most firms limit mailbox size to 100-250 MB for good reasons: storage cost, nightly backup windows too short, eDiscovery hassles. Exchange 2010 has much faster I/O (Microsoft says 15 times faster than in Exchange 2003) and improved storage management that allows direct-attached storage and cheap disks. Net it out, and it becomes much easier to expand the mailboxes to 1-2 GB.
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