Globalization among the top 50 US online retailers

Zia Daniell Wigder

Zia_Wigder
By Zia Daniell Wigder

The past week has seen two significant online retailers make
announcements about their global plans: last week Gap indicated its intention to
expand into Canada and the UK and yesterday Buy.com launched sites for Canada, the UK,
France and Germany
, with Italy
and Spain
to come.

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Is application consolidation keeping you up at night?

Phil Murphy

Murphy_p_small I've written a lot of research around the topic of application portfolio management (APM), and how the tools are slowly maturing from their application mining roots. Although the process of APM applies equally across packaged and custom-appls, the mining tools, until recently anyway, have excluded packaged applications.

Our application development team recently expanded with some new colleagues, and one of the topics a new colleague - George Lawrie - and I intend to take on as a joint effort is application consolidation across custom and packaged applications.

We'd like to know - how important is this topic to you - what are the nuances of it that keep you awake at night, or is it a non-issue? If it is a non-issue, why? Have you done such a good job of staving off redundant and obsolete technology, or is it someone else's responsibility? Please chime in, we'd love to hear about your application environments.

Take The Conversation Offline At Forrester’s Chicago Tweetup

Ronald Rogowski

Are you attending Forrester's Consumer Forum 2009? Do you live in the Chicago area? Do you ever wonder who you are talking to on Twitter?

On October 26, the night before Forrester’s Consumer Forum, Forrester will be hosting a Chicago Tweetup. Tweetups are low-key social events where Twitterers can network and meet the people they tweet with. Anyone can attend; it is an informal atmosphere that allows casual conversations.

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What recent acquisitions mean to SAP?

Holger Kisker

Dali-elephantsHow Many Legs Does An Elephant Need?

 

While Oracle’s acquisition of Sun Microsystems is still pending there has been a lot of speculation about which IT giant will take the next big acquisition step in response.

 

Is there a rule of cause & effect that fuels the spiral of acquisitions?

 

·         Know your enemy and know yourself

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Take The Conversation Offline At Forrester’s Chicago Tweetup

Carrie Johnson

Are you attending Forrester's Consumer Forum 2009? Do you
live in the

Chicago area? Do you ever wonder who you are talking to on Twitter?

On October 26, the night before Forrester’s
Consumer Forum
, Forrester will be hosting an Chicago Tweetup. Tweetups are low-key social
events where Twitterers can network and meet the people they tweet with. Anyone
can attend; it is an informal atmosphere that allows casual conversations.

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Are big companies in big cities different in emerging markets?

Jennifer Belissent, Ph.D.

Jennifer Bélissent [Posted by Jennifer Bélissent]

In a recent discussion with execs at Intel about how to position netbooks into emerging market, someone raised the question about how different technology buyers in metro areas in emerging markets are from those in mature markets.  Are tech buyers in the Tier 1 cities in China — Shanghai, for example — any different from those in New York, London, or Paris?  I was reminded of this discussion when reading one of Mark Beckford’s Disruptive Leadership blog entries, “10 Things You Must Do To Win in Emerging Markets”.

Mark looks at Shanghai and says that it is more like New York and Paris than like rural parts of China.  In my new blog entry at B2B Beyond Borders, I examine this claim and the how different economic drivers influence purchases in different markets and regions.  I encourage you to give it a read.

Business Rules Technology Belongs In Your Architecture

Mike Gualtieri

Mike_Gualtieri_ForresterCheckmate! You're Toast.

Those are words you don't want to hear when playing chess. Similarly, you don't want to be checkmated in the rough and tumble of the business real world.

To win at chess and in business to you have to make smart decisions constantly and consistently - decisions that are guided by a carefully crafted strategy designed to checkmate your opponent or, at a minimum, to stay in the game. Deciding what moves to make in chess is hard enough even though it is just you and your opponent. The decisions businesses have to make everyday can be much more complicated and the stakes are much higher.

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Categories:

Will In-Sourcing Kill Full Service Research Firms? Some Notes From CASRO:

Brad Bortner

I just returned from presenting at CASRO. The topic was "Will In-sourcing Kill Full Service Market Research Firms." It was a review of the major economically driven trends around quantitative and qualitative research and why many of the online tool vendors for market research have had good years, while many full service research firms have not.

I was a bit jumpy about presenting to the CASRO audience, since it is almost all market research vendors, and I knew that some (who supply the enablers of in-sourcing) would like my presentation, and others (who are exclusively full service) would be less happy. As it turns out, the audience was gratifyingly enthusiastic. Everyone recognized that the self-service trend was indeed making some permanent changes in the research marketplace, but that full service would continue to exist in a slower growth form. Those who were on the full service side of the house were quite interested in discussing how to harness these trends to their advantage.  

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Videoconferencing Heats Up

Claire Schooley

by Claire Schooley and Ted Schadler

This podcast cover's Cisco's recent acquisition of Tandberg and what it means for Cisco moving forward. The podcast also covers different forms of Web conferencing from Telepresence to single computer HD conferencing. The podcast concludes with expectations for the market and advice for companies who are considering video conferencing.

http://a964.g.akamaitech.net/f/964/714/1h/www.forrester.com/role_based/images/author/imported/forresterDotCom/Podcasts/IKM/Claire%20Schooley_Ted%20Schadler_Videoconferencing_Heats_Up.mp3

Categories:

A Simple Way To Think About Attribution

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

My colleague Emily Riley** has written about attribution modeling -- the "new" approach to online measurement which tracks more than just the last ad clicked.  Emily's approach of "block and tackle attribution" gives marketers a framework for how to track value across both mainstay and social interactive tools.

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