Nytimes.com: How to survive charging your readers

James McQuivey

A storm has been brewing at The New York Times for a while now. Ever since TimesSelect -- the paid digital version of the Times -- was cancelled back in 2007, the "content wants to be free" crowd has danced around its proverbial grave, singing the equivalent of "ding, dong, paid media is dead." 

It's hard to argue against that viewpoint given the reality we're seeing: long-time newspapers closing their print editions entirely (see Seattle Post-Intelligencer), august magazines such as Gourmet shutting their doors, newspaper subscriptions at unprecedented lows, not to mention the power that Google has over the traffic that newspapers and magazines generate. Worse, our consumer surveys show us that 80% of US adults will choose not to pay for online newspaper or magazine content if they can't get it for free (see my colleague Sarah Rotman Epps' post on this for more).

It is amidst this maelstrom that nytimes.com is reportedly considering erecting a new pay wall -- one presumes a shiner, prettier one than the last wall, but a pay wall nonetheless. Read New York mag's take on the situation here. Not to put too fine a point on it, but this is a bad idea whose time has unfortunately come.

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Market Research 2010 Summarized In One Word: Listening

Reineke Reitsma

Recently I was asked  by Research Magazine to contribute to an article about market research in 2010. The caveat: I was only allowed ONE word to describe what I saw as the most important change, trend or force affecting market research in 2010.

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Case Study #3: InfusionSoft Uses Social Media to Reduce Customer Service Costs

If you have been following this blog, you might remember that I posted this a while back. But with the new year here, I thought it might be good to repeat some of the case studies while adding new ones... just incase you missed them or incase you wanted a refresher as you start down the path of providing a solution to your company social media needs!

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The Cloud-Compliance Challenge

Stefan Ried

Cloud computing challenges the CIO legally as well as technically!

Cloud computing is the availability of standard IT resources over the internet in a pay-per use model. Initially this is an attractive proposition. However there are many challenges which CIOs will face when running firm critical applications and data over the internet. The most successful CIOs have built an IT governance strategy to avoid the uncontrolled variety of technologies, meta data and business process evolution in their IT landscape. A good governance strategy ultimately makes the implementation of legal compliance requirements from Basel II or SOX much easier. Without searching first for critical data, an orderly approach is much simpler and the CIO won’t be the only one sleeping better.

So long as everything is in your own company or at local infrastructure, IT governance and compliance should be governed centrally from the CIO office. But what happens when a firm’s cloud computing is effectively deployed? This technology paradigm has its largest cost savings when applications and business processes have extremely high and uneven resource requirements. In most cases these are automatically firm critical applications and confidential data. The responsibility of a CIO then moves from pursuing operational excellence in the datacenter, to the greater responsibility of developing and managing intelligent sourcing concepts in the cloud and bringing its consequences under control. The large cloud computing vendors are nearly without exception international firms and a core basis for their cost-effective deployment lies in their global sourcing strategies. IT governance and legal compliance must also be developed to cloud governance and global provider governance.

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How You Can Come Out Smelling Like A Rose In 2010

Mike Gualtieri

Whew. Thankfully there are finally signs that the Great Recession is waning (knock on wood). The metrics used to judge the health of the economy such as unemployment are bad but not as bad. The stock market had a big bounce off lows, Avatar raked in a billion dollars, and Barbara Walters named Lady Gaga one of the 10 most fascinating people of 2009. This does not mean we are out of the woods yet.

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The Data Digest: PC Uptake In Brazil

Reineke Reitsma

Earlier we shared with you our excitement around our newest addition to the countries we now cover with Forrester Technographics: Latin America. For the ones less familiar with our Technographics offering, please see the text below the graphic.

Recently the data for LATAM came out of the field. Questions we cover include: How large is the PC market in Mexico and Brazil? What brand of PC have consumers purchased most recently? How are PC owners using their PCs?

Please find below some data on PC ownership in Brazil:

BrazilPC ownership

 

The PC markets in Mexico and Brazil are fairly well established, with at least half of consumers owning at least one PC in the home. Interestingly, almost half of the consumers in the low socioeconomic level in Brazil (C1C2) own at least one PC, in contrast to only one-quarter in Mexico (D+).

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Apps Modernization - What are Your Top Priorities in 2010/11?

Phil Murphy

OK, so the holidays are over, you've either closed, or are in the process of closing out 2009 year-end processing. The 2010 decade has begun, and it promises momentous change before we see the end of it: Leading edge technologies will become commonplace; Still newer technologies will emerge; New business threats and opportunities will arise; And the impact of the Baby Boomer phenomenon will finally arrive.

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2010 mobile trends

Thomas Husson

Having reviewed the 2009 trends, it’s now time to make some predictions for 2010!

I’m not going to say that 2010 will be “the year of mobile” or “the year of mobile marketing”. I think 2010 is more likley to be the "year that every firms needs a mobile strategy". Mobile is simply too disruptive to merely have a year. After all, who remembers the year of the TV or the year of the Internet? Instead, I think 2010 will be a key year in mobile's transition to center stage in the digital marketplace.

A new mobile decade is opening up, and now is the time to start your journey. In the past 10 years, mobile phones have changed the way we communicate and live. In the next 10 years, they will change the way we do business.

Rudy De Waelem a famous mobile blogger and event organizer, decided this year to ask many contributors to publish their thoughts for the coming mobile decade. I didn't contribute to it and it would be a bit late to join the bandwagon now that this slideshare presentation is the most read one, but I invite you to have a look at the below. Very inspiring! and congrats Rudy for your idea.

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Second attempt at a Second Life

Jennifer Belissent, Ph.D.

TrainforSuccess I participated in a panel yesterday on Train for Success in Second Life in which three panelists discussed:

  • Highlights, lowlights, trends in the 2009 virtual world enterprise market
  • Directions for 2010
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Social Media's Impact on B2B Marketing Budgets?

Laura Ramos

For the third year, MarketingProfs and Forrester teamed up to author and field a survey that looks at business-to-business marketing mix and budget trends.

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