Ah, the good old days. The world used to be simple. ETL vendors provided data integration functionality, DBMS vendors data warehouse platforms and BI vendors concentrated on reporting, analysis and data visualization. And they all lived happily ever after without stepping on each others’ toes and benefiting from lucrative partnerships. Alas, the modern world of BI and data integration is infinitely more complex with multiple, often overlapping offerings from data integration and BI vendors. I see the following three major segments in the market of preparing data for BI:
Fully functional and highly scalable ETL platforms that are used for integrating analytical data as well as moving, synchronizing and replicating operational, transactional data. This is still the realm of tech professionals who use ETL products from Informatica, AbInitio, IBM, Oracle, Microsoft and others.
An emerging market of data preparation technologies that specialize mostly in integrating data for BI use cases and mostly run by business users. Notable vendors in the space include Alteryx, Paxata, Trifecta, Datawatch, Birst, and a few others.
Data preparation features built right into BI platforms. Most leading BI vendors today provide such capabilities to a varying degree.
We recently completed our evaluation of 14 through-channel marketing automation (TCMA) vendors in “The Forrester Wave™: Through-Channel Marketing Automation Platforms, Q3 2015.” The TCMA Forrester Wave was oversubscribed — besides the 14 evaluated vendors, there are an additional 10 to 15 TCMA vendors that we are researching. Obviously this is a very fractured market, even considering the growing number of companies — across B2B industries such as healthcare, insurance, manufacturing, tech, and telecom — now leveraging their channels to amplify their marketing.
Last week, Zift Solutions, a leading TCMA vendor, announced that it will be, in essence, acquiring “semi-competitor” SharedVue — “semi” because SharedVue didn’t qualify its product for the TCMA Forrester Wave. SharedVue has been owned and controlled by The Channel Company, the corporate entity behind CRN (IT channel journalism), Xchange (IT channel events), and IPED (IT channel training and consulting) since 2010. SharedVue’s product is strong in its content syndication core, but the company has done little to expand the product into a broader, fuller TCMA platform involving marketing campaign packaging, digital asset management, digital marketing tactics support, etc.
The open source cloud computing project, OpenStack, has a reputation as a bit of a science project; technologically interesting, fine for those who don’t mind getting their hands dirty, but not something that normal companies are going to depend upon for anything serious or important.
OpenStack is now ready for business, but implementation is not without its challenges.
As part of the selection process here at Forrester, prospective analysts prepare a short report in the Forrester style. They also deliver a presentation based upon that report, and defend their hypothesis in the face of some pointed questioning.
An earlier version of this report was my interview piece, which I wrote back in June. The tone and broad argument remain pretty true to the original, but a number of my new colleagues proved invaluable in deepening arguments, augmenting assertions with more data, and enriching the whole with extra endnotes and links to additional resources. Lauren Nelson, in particular, contributed a wealth of material gathered during her own work for May’s longer OpenStack Is Ready - Are You? Today’s document may have begun life as ‘mine’ (cue Gollum impression), but the piece that Forrester clients can now download is very much a team effort. This, I hear, will be a recurring theme here!
Forrester’s Security & Risk Analyst Spotlight - Chris Sherman
The title hasn’t yet been put to client vote, but Chris Sherman may be the renaissance man of Forrester’s S&R team. As an analyst, Chris advises clients on data security across all endpoints, giving him a broad perspective on current security trends. His experience as a neuroscience researcher at Massachusetts General Hospital also gives him insight into the particular challenges that Forrester’s clients in the healthcare industry face. Lastly, when he hasn’t been writing about endpoint security strategy or studying neural synapse firings, Chris flies Cessna 172’s around New England. Listen to this week’s podcast to learn about recent themes in Chris’s client inquiries as well as the troubles facing a particular endpoint security technology.
"The future is already here -- it's just not very evenly distributed" -- William Gibson
I recently drove a Tesla for the first time. As a kid that grew up in a car dealership (my father and grandfather both owned one) I grew up with a love of cars, speed, and pushing limits. Driving that Tesla changed everything; as a developer I'm starting to feel a experience a similar set of feelings. Developers love change -- and technology provides a constant stream of bright shiny objects for us to chase. Fortunately we're being blessed by many of these objects to chase lately -- to the point that the current velocity of change _around everything we do_ is starting to take my breath away! I equate it to driving a Tesla at the edge of ludicrous mode; incredibly exciting with the knowledge that one false step means sure peril. The areas that are currently exciting me are:
The Web plumbing is changing. Earlier this year the Internet Archive put out a call to help building the new distributed web. They point to a number of challenges around the current web -- it's fragile, not reliable, not private, and needs a way to keep track of changes over time. Fortunately some early options are appearing about that I'm digging into, particularly Ethereum, IPFS, Blockchain, and HTTP/2. Each of these brings significant change to how we build, deploy, and scale applications.
Enterprise architects face more exciting — and greater — challenges as the age of the customer takes off. But technology invention, innovation, and spending are notoriously cyclical. In fact, our first tech trends report in 2009 predicted a boom cycle through 2016. And we have seen this — with social, mobile, cloud, analytics, and big data, to name just the obvious ones. A big finding of our research however is this: The Age Of The Customer has changed the classic technology investment cycle. For example, technology management’s spend will grow about 5% in North America in 2016. This is a decent pace. However, spend on business technology — the things that let firms win, serve, and retain customers — will be double that!
All this new money will shift the focus of investment from point solution inventions toward “end-to-end innovation” by 2018. And by end-to-end, we mean across the customer life-cycle and customer journeys as opposed to classic 'enterprise integration'. This shift will happen in three phases:
Visionaries will dominate dawning phase trends as they drive point inventions to address specific business organizations’ opportunities.
Fast followers will discover the limits of point solutions in the awareness phase and begin to work through them.
Enterprises will shift investment toward integrating capabilities across the customer life cycle in the acceptance phase.
It’s easy to see digital transformation playing a major role in consumer-facing firms. Digital customer experience sits at the core of retail — through Web sites, mobile devices, and increased focus on customer experience across the complete engagement cycle. However, it might be surprising for many how digital technology transforms core process industries like oil & gas.
At Huawei’s Global Energy Industry Summit 2015 — held this past August 19 in Almaty, Kazakhstan — the impact of digital to this traditional industry was the key topic. At this conference I gave a keynote, prepared with my colleague Holger Kisker, on the major industry trends and the challenges and opportunities of the digital business transformation in oil & gas. The current deep price drop for oil has focused firms on rapid and targeted response to increasingly dynamic markets of hydrocarbon supply and demand.
Some roles in the sector have a natural ability to thrive in price drops — like refiners, distributors, and retailers. But the closer you get to production, the tougher it is to stay whole. And this is where digital comes in. Firms that can dynamically react to volatile market needs — with growing operational efficiency — can meet market and customers’ changing expectations and still make money. And digital is at the core of this capability.
These challenges in oil production operations clearly highlight problems, like the aging workforce, leaving gaps across the industry. But filling the biggest operational gap will, at the same time, open the biggest door. Take, for example, the absence of modern remote sensor equipment at the majority of wells. When production falls off, many pumps must be checked by people traveling into the field to determine the cause. It’s costly, slow, and misses critical information like reduced cred pressure and production volumes.
Once proud Unicorn company Good Technology has been acquired by Blackberry for $475M. This transaction was annouced Friday 9/4/15 and has been a buzzworthy topic in the mobile security arena ever since. The acquisition demonstrates Blackberry's continued resolve to execute on a software centered strategic turn around plan. This acquisition is the biggest in Blackberry history and is an excellent fit in both features as well as company DNA. Blackberry refuses to die and is making major moves, such as this, to expand it's position in a market that will only be lucrative to the leading few vendors. It's going to be feast or famine for Blackberry going forward.
Blackberry and Good are both security minded companies having created similar solutions based on full stack security. Everything from network operations centers up through application layer security controls were implemented, albeit in different delivery platforms. Both offerings have fallen on hard times in the recent past with Blackberry having difficulty overcoming its failures in the hardware space and Good falling prey to a rapidly commoditizing market around mobile management technologies.
Long gone are the days in which eCommerce site localization means just translating language and accepting localized payment methods. In a high stakes environment, where a global roll out of direct localized sites can mean millions of dollars of investment, eBusiness professionals responsible for managing international customer-facing websites must localize effectively or risk damaging the reputation of their brands and stifling growth.
Forrester published a report today that outlines seven mission-critical areas to any website localization initiative. Among these imperatives are:
Consistent Domain Structures. The best practice in a domain name strategy for a multinational company is to maintain a strong global brand by using the same domain strategy across the globe. There are four common URL strategies available to firms today: country code top-level domains or ccTLDs (e.g., acme.br), subfolders (e.g., acme.com/br/portugues), subdomains (e.g., br.acme.com), and brand-level global top-level domains or gTLDs (e.g., annualreport.acme). The report provides detailed considerations for each domain convention.
SEO-optimized site content. It is essential to make sure the website’s translated content is easily discoverable for consumers and is positioned to rank at the top of dominant local search engines. eBusiness leaders must understand search engine market share and local market semantics in order to come up on top.