Forrester and InfoWorld set the theme for this year’s awards as ‘Speed and Responsiveness – And EA”. The underlying premise is that business leaders are demanding that their business moves faster – everything from updating digital capabilities to bringing more agility in how firms work with customers and suppliers. In theory, enterprise architecture is a key capability to moving faster. But how can EA programs – traditionally policemen of technology – deliver on this potential?
This year’s Enterprise Architecture Award winners show how.
The title of this blog post is taken from the submission of one of our winners – Humana. The exact quote from their submission is:
“Humana believes enterprise architecture is primarily a verb, not a noun.”
But this isn’t just a sentiment unique to Humana. All our winners are delivering business results because they embed insight and guidance into the decisions made by their business and IT leaders – enabling these leaders to ‘enterprise architect’ how they achieve business results. The result? Speed and responsiveness of their enterprise.
Here is how our five winners of this year’s awards are doing this. But before I describe them, I must say that every year, it gets harder to select winners due to the range of innovation and impact our judges are seeing. When a judge says of one firm, not selected as a winner “This is a really neat concept, well conceived and executed. This company could do our profession a great service if they published this model!" – then you know there are many outstanding award submissions.
Think back just a few years — social, mobile, cloud, and big data ruled the emerging technology landscape. Business and technology management executives wondered what big data meant, when the cloud would disrupt their companies, and how to engage effectively on social channels. In 2016, Hadoop turned 10, the cloud has been around even longer, and social has become a way of business and life. So what's next?
As a refresh to my 2014 blog and report, here are the next 15 emerging technologies Forrester thinks you need to follow closely. We organize this year's list into three groups — systems of engagement technologies will help you become customer-led, systems of insight technologies will help you become insights-driven, and supporting technologies will help you become fast and connected.
We’ll let you in on a little secret: Pinterest isn’t what you think it is. When Pinterest emerged, it was immediately labeled as a social network alongside Facebook, Twitter, Linkedin, Instagram, and even the ill-fated Google+. Why? Because we as humans like to categorize things and also because Pinterest shares a few key features with social networks, such as user authentication and the ability to create, post, like, and share content. This led marketers to believe that they needed yet another always-on brand presence on Pinterest and dedicated social budget to engage with customers on an ongoing basis.
The reality is that Pinterest is not a place for customers to engage with brands like they do on other social networks. Rather, Pinterest is better suited for discovery and for helping consumers find information, ideas, products, and services. Marketers know to go to Google to increase their brands' visibility and awareness but don't think about Pinterest in the same way — and that's a mistake. Don't get us wrong; we're not saying that Pinterest is the next Google. But Pinterest is taking steps that make it more Google-like with its intent-based search and auctioned-based ad pricing, all while maintaining vestiges of a social network.
I just hung up the phone and can’t stop shaking my head. This was the second call this week from an organization looking for a workaround to deal with the shortcomings of a networking component. Taking inquiries and trying to help clients solve challenges is a common element of my job. This can be tough when it isn’t an engineering issue but a religious one — like this one. In particular, this organization’s relationship with its vendor has become toxic to the business.
The company is trying to digitalize the edge so it can respond to a mobile mindset. These I&O professionals need to deploy a ruggedized networking device that can be set up, tested, and replaced without a networking professional. Why? The company can’t afford to have someone on staff dispersed throughout all locations, at night, to check the networking equipment, a function that’s less than 1% of the service that the company needs to accomplish daily. That would be like a manufacturer having a person to test pumps, another to check compressors, and another to pressurize hydraulic lines.
Which companies do you feel are the dominant players in the technology industry? Are they the names that have dominated for years, like Cisco, the newly merged Dell (plus EMC), the recently split HP, Inc. and HPE, IBM, Microsoft, or Oracle? Is it one of the newer cloud titans like AWS, Google, IBM, or Microsoft? Will cloud demolish the tech industry as we know it? Don't get lured into the hyperbole in the market, but do inform yourself about the realities. As with all things in business, follow the money to find the truth. That's what we do every day to seek answers to the big questions in Business Technology.
"Evolve or Crumble" is one of the most important things you will read this year!
The technology vendor landscape is in the midst of great change ... again! The powerhouses of technology are under assault by new and transforming players. My colleagues Sophia Vargas and Richard Fichera recently published a report that should be mandatory reading by everyone in the technology world! You may not agree with their points, but they painstakingly vetted the data and premise with fellow thought leaders within and outside of Forrester. The evidence is compelling. The Evolve Or Crumble: Prepare For The Fate Of The Hardware Incumbents report will make you think and prepare you to make what may be difficult, but necessary decisions about your own future!
Last week I attended BMC's Engage event, an analyst forum in Vegas, as a guest of BMC. Like every other technology vendor, BMC would like a greater share of the emerging digital economy.
With more and more businesses moving to the public cloud, I have no doubt in my mind that the on-prem data center market will diminish quickly over the coming years. I also expect mainframes to go the way of the dodo within 10 years, but many others have previously predicted the demise of mainframes and time has proven them wrong, so I accept I may also be premature.
BMC, a bastion of IT operations, now wants to help IT leaders become drivers of digital business. Indeed, BMC has positioned many of the current raft of product offerings to help tech leaders deliver a more efficient and agile tech capability for the business. And this is important. One of the biggest challenges for many large technology teams is their lack of agility. In the age of the customer, tech teams need to tap into every opportunity (and automation capability) to drive greater agility and efficiency throughout their technology delivery capabilities.
Craig's post has some thoughtful recommendations for current ECD customers - for today and beyond 2017 - so I won't rehash these points here: read it for yourself.
Today's deal, however, caps a rollercoaster couple of weeks in the broader enterprise content management market. Old vendors are merging, divesting, and trying to reinvent themselves in adjacent markets. Just last week, HP Enterprise "merged" its information and content management portfolio - including its ECM and information governance products - with MicroFocus (a vendor with little name brand recognition in these markets)
Yet, new vendors are delivering real innovation in ECM. The OpenText acquisition of its key decades-long rival comes on the heels of the announcements from BoxWorks 2016, as well as Nuxeo's $20M investment from Goldman Sachs.
EMC purchased Documentum in 2003 for $1.7 billion, a very high price tag at the time, and did not grow the core business. Today, the Enterprise Content Division (ECD) business unit consists of Documentum, next-generation content platform Project Horizon, and the archiving solution EMC InfoArchive. Core Documentum products include the Documentum platform, xCP and D2, midmarket ECM solution ApplicationXtender, Captiva, and Document Sciences xPression; additional products include Kazeon, MyDocumentum, and eRoom. A mix of aging and newer and aging technology but lots of customers, which is what OpenText seems intent on accumulating.
A Fresh Focus On Documentum Is Overdue
Documentum products received good ratings in five Forrester Wave evaluations, yet never realized their market potential under EMC. Their future with Dell only looked bleaker. OpenText acquisition gives hope.
A Spinoff Was The Best Hope
EMC is set to become a private company as funding for the deal comes from Michael Dell, private equity firm MSD Partners, and investment firm Silver Lake. As we said in November of 2015, Documentum will only prosper if it's spun into a separate, agile, and more strategically aligned entity. And with OpenText it has.
Customers Should Stay The Course, At Least Through 2017
We are getting ever-closer to our first Forrester Forum for B2B marketing professionals. It is great to see so many of you registered for the event, and I look forward to seeing you in Miami. While Forrester does have another Forum for marketers, which is held in New York each spring and in which we cover some B2B topics, Miami is the one where we focus only on your needs. Why? Because B2B marketing is different!
Of course, as the research director for the role that meets your needs, I get asked that question a lot — both within Forrester and by clients (especially the ones who want to sell to you). “How is it different?” Well, here’s some key data to illustrate that difference.
Take a look at the go-to-market spending of consumer companies: They have a rough ratio of 10:1 – 10 times as much is spent on marketing as on their sales force. Let’s compare that to the numbers we collected in a recent survey of B2B marketers (see below). Statistically, another way of saying this is that, on average, B2B firms spend eight times (7.9 to be exact) as much on sales as on marketing. That is why, for the past five years, this event was called the Sales Enablement Forum.
Sales enablement is a fundamental part of all things that B2B marketers do: collecting customer insights; doing content management; managing leads. Where would account-based marketing be without sales enablement processes? As such, this Forum is full of sales enablement topics:
Most of the presentations at the Forum will include sales enablement elements.
Day 2’s keynote sessions focus on transforming the B2B sales force.
The White House requires federal agencies to provide customer experiences that match the best of the private sector's. Yet despite another year of intense focus the federal customer experience remains overwhelmingly weak and uneven.
The 15 US federal agencies and programs that we rated in this year’s US Federal Customer Experience Index (CX Index™) earned an average score of 58, which is near the bottom of the poor category and well below the private-sector average of 70 (see Figure 1). Two-thirds of federal scores stayed flat from 2015 to 2016; even several agencies that worked hard on CX failed to improve.
The situation looks even bleaker when we compare it with the customer experience at the 300-plus companies in 20 private-sector industries in the complete US CX Index. Our results show that Washington has:
Scores that are mostly poor or very poor. Three-fourths of federal agencies had scores that fell into the lowest two categories of the CX Index (see Figure 2). That's in sharp contrast to the private sector, where only 19% of brands were rated poor and just 1% of brands were rated very poor.
A near monopoly on the worst experiences. Five out of the eight organizations in the very poor category — and six of the worst 10 in the entire US CX Index — were federal agencies. Only internet service providers, TV service providers, and airlines came close to matching this level of underperformance.