Why Did HP Buy Eucalyptus?

Dave Bartoletti

Were you surprised by HP's decision to acquire Eucalyptus last month? You weren't alone. HP's move to snap up one of the first open source cloud platform projects left many scratching their heads, especially since Eucalyptus had lost much of its momentum in the last 5 years. 

Now that OpenStack has effectively won the battle to be the open source alternative to Amazon Web Services, why would HP, already a major contributor to and vendor of a public cloud platform built on OpenStack, want Eucalyptus? It's not the technology. We think the value lies in the company's AWS API experience, Marten Mickos' open source credibility, and the depth of engineering skill.

Check out Lauren Nelson's, James Staten's, and my take on what this acquisition means for both HP and Eucalyptus -- and what it means for their mutual customers and potential customers.

Benchmark Your Cloud Adoption Today. Don't Fall Behind Your Peers.

Dave Bartoletti

Are you ahead of the cloud curve or falling behind your peers?

We are definitely in the hypergrowth phase of cloud computing, and 2015 will be a critical year: spending will jump, platforms will mature and consolidate, and cloud will enter the formal IT portfolio, whether IT likes it or not. Where are you on your journey to cloud?

Check out our Benchmark Your Enterprise Cloud Adoption report, published by my colleague Sophia Vargas and me a few weeks ago. Inside, you'll find selected data from Forrester's Business Technographics surveys that shine light on:

  • The rate of growth for the public cloud market;
  • Where cloud is on enterprise CIO priority lists;
  • How much spending is shifting to cloud, and for which workloads;
  • Which cloud types - public, private, hosted private - are preferred by which buyers;
  • The rate of SaaS solution uptake;
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2014 US Colocation Market: Mature, Competitive, Expanding

Sophia Vargas

Over the last decade, the colocation market has expanded and flourished – with more customers looking to outsource new facilities and more vendors emerging and expanding to meet this demand.

Colocation providers now offer a myriad of services beyond the expected physical space. Infrastructure is now table stakes, including enhanced power efficiency and physical security. The more impressive solutions offer a full portfolio of managed services to cloud, or host and steward a marketplace of third party services, offering close proximity to business partners and primary communications services. By “close” we mean VERY close, as in the same building, sometimes only meters away. Depending on the use case, proximity like this can make the difference between success or failure of a business function – financial trading is an obvious example but there are many more.

To get better acquainted with this ever expanding landscape of vendors and solutions, about this time last year I began a lengthy exercise to investigate and analyze the US colocation market.  After three months, I identified 430 organizations through search engines and public profile sites. I then weeded out 112 firms that had inactive websites, were acquired, or did not clearly provide retail or wholesale colocation. Over the subsequent 3 months, I attempted to quantify the footprint of all qualifying facilities. Some key findings from this research include:

  • There are over 1430 data center facilities in more than 330 cities across the US, but53% of vendors surveyed operated only 1 facility.
  • There is over 68 million square feet of reported data center space, and an estimated 90-120 million square feet in total. This projection includes a fair amount of assumptions as many vendors did not provide facility sizes.
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US Tech Market Will Rise By Around 6% In 2014 And 2015, Led By Software And Services In Support Of The BT Agenda

Everything You Ever Wanted To Know About Marketing Clouds - Introducing The Forrester Wave: Enterprise Marketing Software Suites

Corinne Munchbach

Today, my co-author Rusty Warner and I published the first-ever Forrester Wave: Enterprise Marketing Software Suites, Q4 2014. Or, as they are popularly referred to, the “marketing clouds.” The evaluation looked at the eight vendors vying to convince marketers of their ability to provide an integrated portfolio of products that span all of marketing’s needs. Integration is increasingly important to marketers in their efforts to understand the full customer life-cycle and be able to execute across all interactions.


 

Forrester defines an enterprise marketing software suite (EMSS) as: an integrated portfolio of marketing technology products that provide analytics, automation, and orchestration of insight-driven customer interactions to support inbound and outbound marketing.

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Wearables Should Underpin Customer-Centric Innovation

JP Gownder

In a new report, we lay out how I&O leaders can leverage wearables as a source of customer-centric innovation as they build their BT Agenda. As we have written, today the I&O role is changing, as business imperatives now shape technology choices and I&O pros are judged on business outcomes. You can only add value and achieve relevancy if you reframe your organization's goals and objectives.

Want an example from a real-life I&O leader? Tim Graham is the IT Innovation Manager for Virgin Atlantic and the driving force behind the Google Glass pilot in Virgin's Upper Class Lounges at Heathrow.  His job, as he described it at a recent wearables conference where we were both speakers: "To use technology to reshape both customer experiences and operational efficiency." Here’s a video to show how he led Virgin Atlantic’s efforts to deploy Google Glass and Sony smartwatches in the Upper Class Lounge at Heathrow Airport:

To do your job the way Tim does his, you need to take a holistic view of how technology can help your organization. For wearables, there are four essential choices:

  • Company-owned devices that make workers more effective. They’ll serve customers more efficiently and effectively with wearables. In the age of the customer, this can mean reengineering customer service interactions, as Virgin Atlantic has done.
  • Employee-owned devices that make workers individually productive. As more people buy wearables, they’ll become BYO devices that I&O must accommodate.
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Business Continuity Pros, We Need Your Help!

Stephanie Balaouras

Each year, Forrester Research and the Disaster Recovery Journal team up to launch a study examining the state of business resiliency. Each year, we focus on a particular resiliency domain: business continuity, IT disaster recovery, crisis communications, or overall enterprise risk management. The studies provide BC and other risk managers an understanding of how they compare to the overall industry and to their peers. While each organization is unique due to its size, industry, long-term business objectives, and tolerance for risk, it's helpful to see where the industry is trending, and I’ve found that peer comparisons are always helpful when you need to understand if you’re in line with industry best practices and/or you need to convince skeptical executives that change is necessary.

This year’s study will focus on business continuity. We’ll examine the overall state of BC maturity, particularly in process maturity (business impact analysis, risks assessment, plan development, testing, maintenance, etc.), but we’ll also examine how social, mobile, analytics, and cloud trends are positively and negatively affecting BC preparedness. In the last BC survey, one of the statistics that disturbed me the most was that very few firms assessed the BC preparedness of their strategic partners beyond asking for a copy of their BC plan. And we all know plans are always up to date, tested and specific enough to address the risk scenarios that the partner is most likely to experience (please note the tone of sarcasm in this sentence). I hope this year’s survey shows an improvement; otherwise, most of the industry is in mucho trouble.

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Key Metrics In Brazil’s eCommerce Market

Zia Daniell Wigder

In August and September of this year, we fielded a survey of online retailers in Brazil together with partner e-Commerce Brasil, an established industry organization. The goal was to better understand key performance indicators (KPIs) in Brazil as well as retailers’ priorities, challenges and the size and composition of eCommerce teams.

We received over 300 responses to our survey and have just published the first in our three-report series based on the survey. Retail eCommerce In Brazil: Key Metrics provides a look at over a dozen KPIs such as conversion rates, average order values, return rates as well as sales driven by smartphones and tablets. Our report analyzes the data by retailer type (web-only, traditional retailer or manufacturer selling direct) as well as by retailers’ total online revenues and tenure.

A few findings from the report:

Conversion rates in Brazil average 1.9%. In Brazil, we found conversion rates that varied quite a bit by type of retailer, with web-only retailers reporting the highest conversion rates. These rates tend to increase as markets evolve: Our previous research on The State of Retailing Online 2014: Key Metrics & Initiatives conducted with Shop.org yielded an average conversion rate of 2.7% for the US.

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Customer Experience Q&A with Roland Boekhout, CEO ING-DiBa

Harley Manning

Have you ever heard of a bank that’s as popular with its customers as Amazon is with Amazon’s customers?

Me neither – at least not until we ran our Customer Experience Index study in Germany this year. That’s when I found out about ING-DiBa.

So what does ING-DiBA do that makes it so special? Attendees of Forrester’s Forum for Customer Experience Professionals EMEA are going to find out in London on November 17 and 18 because that’s when Roland Boekhout, CEO of ING-DiBa, is going to tell us.

Personally, I can’t wait. Which is why I’m delighted to offer up Roland’s answers to some of our pressing questions – right now.

I hope you enjoy what he has to say and I look forward to seeing some of you in London!

Q: When did your company first begin focusing on the customer experience?Why?

It is always important to us that our customer experiences DiBa in the way that we promise it. We want to turn our customers into fans, and this is something that we work on everyday – for over 8 million customers. We would like to make satisfied customers feel inspired, and unsatisfied customers inspired once again.

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Business Agility Drives Tech Companies To Divide and Innovate - At 60 Billion are the HP Companies Small Enough ?

Craig Le Clair

Somewhat lost in the discussion of HP splitting into two is whether breaking into smaller companies is an unstoppable trend in the tech sector.  HP plans to break itself apart, creating two approximately $60 billion, publicly owned, global companies. No one would consider these small. Companies at a certain size just can't execute at the speed of digital customers today. Heres our take on why.

Marc Adreessen made the point well at Dreamforce last week.  He basically said that tech companies are different from others in that their product is really innovation. The products driving revenue today will be different in three years or less. By contrast, the Campbell Soup Company made soup 50 years ago, and while they may acquire other retail food companies, they will still be selling soup 50 years from now.

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