After years of pushing brands’ reach lower with one hand (and opening marketers’ wallets with the other) Facebook has finally announced the end of organic social marketing on its site.
In a Friday night blog post the social giant warned brands that “Beginning in January 2015, people will see less of this type of content [promotional page posts] in their News Feeds,” and admitted that brands that post promotional content “will see a significant decrease in distribution.”
Consumers undergoing a mobile mind shift will create new mobile moments in commerce. Over the last five years, US consumers have adopted smartphones at a breakneck pace – growing from just 19% in 2009 to 66% in 2014.As consumers integrate mobile into every aspect of their lives, they are turning to their mobile devices to get things done wherever they are. Consumers are undergoing a mobile mind shift: “the expectation that I can get what I want in my immediate context and moments of need. Their increasing reliance on their mobile phones gives rise to higher expectations — it has ushered in the emergence of mobile moments in which businesses can find new opportunities to meet or surpass customer expectations in payments and commerce.
The provider of your mobile workspace solutions will be more than just a provider of technology. Rather, the right provider will have to bring the right assets and experience to act as a strategic partner during the mobile mind shift transition. Therefore, a critical first step to succeed is to understand the vendor landscape for mobile workspace solutions. Picking the right service partner is particularly hard across Europe where specific user requirements and a fragmented and heterogeneous vendor landscape make the selection a complex task. My new report, Market Overview: European Mobile Workspace Services, assists CIOs in drawing up a mobile workspace strategy by providing an overview of the market and the key vendors. It includes profiles of Atos, Computacenter, CSC, HP, IBM, Orange, Telefónica, T-Systems, Unisys, and Vodafone. The key takeaways are as follows:
Business processes define mobile workspace solutions – not vice versa. CIOs need to collaborate with business-line managers to analyze and define actual business processes that can be enhanced through mobile workspace solutions. Only then can CIOs define the business technology that is required to support the business.
The European mobile workspace market is heterogeneous. Forrester data highlights big differences in business requirements and approaches regarding mobile workspace solutions. These differences make it all the more important for the CIO to select a vendor that understands specific business requirements and national markets for mobile workspace solutions.
At the same time, for business leaders, having access to quality network infrastructure represents a vital underpinning for their digital business and their long-term competitive advantage. We predict that by 2015 and beyond:
The telco business model will shift from sustaining to enabling critical infrastructure. Traditionally, the telco business model focused on sustaining operational efficiency of network infrastructure. In the years ahead, we predict a shift toward enabling solutions that support telco clients to engage with their customers more effectively. This mirrors not only the CIO’s shift from IT towards business technology but will also be the overarching theme during the transformation of the telco business model.
The pace of change for App Dev leaders has always been rather hectic. In my 32+ years as an "apps guy" - I can't recall a time when supply of technology resources ever fully satisfied all demand for the work that business leaders would like to do. Satisfying that demand has always been a challenging and constant balancing act. The past few years have heralded the age of the customer, where the voice of customers is amplified by social media and enabled by mobile applications - accelerating the pace of change for app dev & delivery leaders to a relentless pace. If you're hoping for a brief respite in 2015, it's time for rethink.
I joined Forrester's ForecastView team in May and am focusing my forecasting efforts on digital marketing. Before I came on board, I worked with the sales & marketing teams at ad tech vendor [x+1], now part of Rocket Fuel. In writing over a hundred proposals and countless other pieces of collateral and correspondence around RTB, DMPs, DSPs, SSPs, PMPs, ATDs, etc., I came to develop an understanding not only of how ad tech works, but also of the marketer and agency agenda. I realized that the most satisfying part of my job was articulating esoteric concepts for internal and external audiences, bringing tactical order to the chaos Terry Kawaja visualizes in his LUMAscapes. So I came to Forrester as an Analyst to do this full time.
I cut my teeth at Deloitte Consulting, where I worked across industries (healthcare, insurance, banking, tech, manufacturing) and functional areas (marketing, finance, operations, IT) to develop master data management strategies, implement supply chain improvements & savings, redesign organizations, and streamline operations.
The hype around the Internet of things was on full display over the last six weeks, with announcements and events from vendors such as ARM, Cisco, GE, IBM, Intel, PTC, and others. Much of the hype has focused on the possibility of saving lots of money because of all the new information that can help improve utilization and maintenance of expensive business assets. But in this age of the customer, where customer engagement rules, a focus only on cost savings is misplaced. When we look forward to 2015 and developments around the Internet of things we are predicting four key trends and implications for clients. Here are two of those predictions:
IoT customer success stories will displace “billions of devices” hype. Enough already with the Carl Sagan–like references to billions and billions of devices – we’ll finally see a focus on customer success stories about improved machine uptime, better customer experience, and new as-a-service business models.
IoT software platforms will become the rage, displacing the hardware. Much of the early hype has been about cool new sensors, high-tech wearables, and new wireless technologies. In 2015 we’ll increased focus on the software and especially the cloud services to make all these sensors connect, upload data, and drive analytics that generate insights and enable business improvements.
What's ahead for cloud computing in 2015? Check out our report for Forrester's take on the most important trends in cloud computing and what you should do about them. In 2014, cloud entered the formal IT portfolio, and technology managers stopped treating cloud as competition. In 2015, cloud technologies will mature into the driving force powering the most successful companies. Cloud enables unparalleled levels of sustained innovation. Companies that harness its power will win, serve and retain customers better than their competitors -- in less time and for less money -- if they take advantage of all the cloud has to offer. But where should you start?
Cloud computing isn't limited to a single technology, service, provider, or deployment model. Our cloud team, including James Staten, Lauren Nelson, Liz Herbert, William Martorelli, and Henry Baltazar, has gathered the most important 2015 trends in public cloud platforms, cloud management, application design, security, service provider strategies, SaaS, private and hybrid cloud. In our ten-prediction report, we describe the current state of the art in cloud, what will happen in 2015, and how you should respond. This report helps you focus on the most important trends first.