Want to know hardcore survey results on Access Certification and Attestation?

Andras Cser

 

Want to know more about Access Certification and Attestation? Would you like to win an iPad and get a courtesy copy of a Forrester report on the findings of a survey on the topic?
 
Forrester is collaborating with the University of British Columbia (UBC) on an Identity and Access Management survey. The main topic of the survey is Access Certification and Attestation, also known as Access Governance. It takes only 15 minutes to complete the survey. In August 2013, Forrester, in collaboration with UBC, will publish the highlights of survey results. 
Here's what we offer for your participation:
 
If you complete the survey, 
  • You will eligible to win a 128 GB iPad in a raffle organized by UBC.
  • Forrester will send you a courtesy PDF copy of the report.
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Colt revamps its channel approach – have they missed a trick?

Dan Bieler

This week, Colt launched its Ceano cloud services for SMBs with a particular focus on the reseller channel that actually services these businesses. As this announcement combines the business strategy of a telco provider with an innovative channel strategy, Forrester analysts Dan Bieler and Peter O’Neill have again combined (as in their previous blog on Cisco) to discuss their impressions:

Dan. Ceano is impressive in that it constitutes a true end-to-end platform, ranging from the network solutions provider to the channel partners and service enhancers, to the CIO of corporate clients, and all the way to employees – i.e., the actual users of Colts’ services. The main area of improvement of Ceano versus the previous customer engagement relates to the presentation of Colt’s portfolio.

Peter. Well, I had already called out their impressive channel strategy a few months ago, and this announcement continues that story. Leveraging the technologies from the ThinkGrid acquisition, Colt partners are now easily able to orchestrate, provision, and manage the Colt cloud services for their clients – and the system supports the partner’s own business processes from quotation to billing.

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“The State Of Consumers And Technology: Benchmark 2012, Europe” Shows Local Differences In Technology Uptake

Reineke Reitsma

I am delighted to announce that for the first time, our annual US consumers and technology benchmark report now has a European counterpart: "The State Of Consumers And Technology: Benchmark 2012, Europe." This report is a graphical analysis of a range of topics about consumers and technology and serves as a benchmark for understanding how consumers change their technology behaviors over time. The report, based on one of our European Technographics® surveys, covers a wide range of topics, such as online activities, device ownership — including penetration data and forecasts for smartphones and tablets — media consumption, retail, social media, and a deep dive on mobile. For Europe, we analyze our findings for five countries: France, Germany, Italy, Spain, and the UK.   

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Optimize Telecommunications And Mobility Sourcing

Brownlee Thomas

 

Telecommunications and mobility (T&M) technologies will play a critical role in the success of geographically distributed companies during the next ten years. Business professionals need their IT organizations to keep pace with their requirements related to globalization, virtualization, and bring-your-own technology. At the same time, the demand for unified communications (UC), collaboration (including room-based telepresence and desktop and video), and mobility is exploding (both in and out of the office). These business technology trends create a vortex of new challenges for business technology/IT sourcing and vendor management (SVM) professionals, who will need new skills to keep pace with everything from crafting technical and service-level specifications in RFPs covering multiple services to negotiating and governing complex service contracts to managing overlapping and interrelated vendor relationships.

Forrester’s Telecommunications and Mobility Sourcing Playbook provides insights about the "art" and the "science" of T&M sourcing in the rapidly changing technology environment. It explores the interplay of trends in technology adoption and management and also provides tactical advice for SVM pros regarding how-to build and review/revise your corporate sourcing strategy regarding advanced communications applications such as unified communications and collaboration, including accessibility using corporate-liable and personal (BYOD) connected mobile devices, selecting vendors and service providers, and achieving continuous improvement beyond cost savings.

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Do info workers prefer iPads or Windows 8 tablets? Let's ask them! And other interesting questions...

Frank Gillett

For our Forrsights Workforce survey, Forrester annually surveys information workers.* I’m leading final preparation of our Forrsights Workforce survey focused on end user hardware and aimed at five major markets – the US, Canada, the UK, France, and Germany. By end user hardware, we primarily mean PC/Macs, tablets, and smartphones, but we may also focus a bit on peripherals. And we hope to mirror some of the questions from the Forrsights IT Hardware survey, which we develop after this one, so that we can compare results from this information worker survey to what IT buyers report in their survey. Analyst Heidi Shey is working on the other half of the survey, which will focus on security issues.

Below are the hypotheses and topics we plan to explore in the survey. Please give them a quick read, then post or email feedback by Friday, April 12 (Tuesday, April 16 at the very latest). If you are a Forrester client and would like to see a survey draft, please email your account rep and me.

These are statements of ideas we are planning to test in the survey questions, which are designed to confirm or disprove the idea. But we probably can’t fit all of these, so please help us prioritize – especially if you are a Forrsights Workforce client!

Info workers:

Multi-device use

  • Have multiple devices used for work, including many that are personally chosen and/or owned; they spend significant money on devices used regularly for work; and they expect to continue doing so.
  • Often blend work and personal tasks on the same device, despite employer policies to the contrary.
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The Tablet Market Is Fragmenting Into Subcategories

JP Gownder

In recent research, I have laid out some similarities and differences between tablets and laptops. But the tablet market is growing ever more fragmented, yielding subtleties that aren’t always captured with a simple “PC vs. tablet” dichotomy.  As Infrastructure & Operations (I&O) professionals try to determine the composition of their hardware portfolios, the product offerings themselves are more protean. Just describing the “tablet” space is much harder than it used to be. Today, we’re looking at multiple OSes (iOS, Android, Windows, Blackberry, forked Android), form factors (eReader, tablet, hybrid, convertible, touchscreen laptop), and screen sizes (from 5” phablets and to giant 27” furniture tablets) – not to mention a variety of brands, price points, and applications. If, as rumored, Microsoft were to enter the 7” to 8” space – competing with Google Nexus, Apple iPad Mini, and Kindle Fire HD – we would see even more permutations. Enterprise-specific – some vertically specific – devices are proliferating alongside increased BYO choices for workers.

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IT? How about I&T?

Stephen Mann

This blog was contributed by Mark Smalley, IT Management Consultant at Smalley.IT and Director of Global Promotion at ASL BiSL Foundation … and all-round serious thinker. It was written on the back of a BrightTalk webinar on the future of IT service management.

Mark had proposed the blog be called simply “I&T” but I rightly or wrongly decided to make its topic more explicit. The following are Mark’s thoughts and words with some editing on my part to meet word count guidelines (which I eventually failed to do so) …

What exactly is “IT”?

The term “IT” can be confusing. Does it refer to an organizational entity, e.g. the IT department and if so, does that include the applications domain? Does it refer to artefacts such as hardware, software, and data that are used to enable and support planning, collection, organization, use, control, dissemination, and disposal of information1)? And finally, and this is my main topic, is “information” included in IT, or is it a separate entity?

Why am I asking this now?

While preparing for the panel discussion mentioned above and thinking about the kind of questions that people would and should be thinking about, I decided to ask my personal network about the questions that they thought IT people should be thinking about. This resulted in 67 questions2) posed by 24 experts from 16 countries. Amongst them, Charles Betz noticed that some of the questions touched on “the age-old existential questions about ‘what is IT?’ and ‘what happens if we take IT out of ITSM?’” and referred to his definition of IT value:

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Catch And Hold That Special Someone's Eye: Introducing Forrester's Touchpoint-Impact Framework For Marketers

Corinne Munchbach

Tell me you’ve had this problem. You wake up and stand in your closet, staring at all the different outfits to choose from and wondering which one is going to make just the right impression for whatever you have going on that day. Maybe you want to look authoritative and put-together for a client, be the cool parent to your kids’ friends, or be sexy to catch the attention of your objective's affection. Whatever the occasion, sometimes the wealth of options can be overwhelming and you end up panicking and trying to do too much or too little. And the next thing you know, that dream combo you had in your mind’s eye is out the window.

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Getting The Most Bang For Your Marketing Buck: Introducing Forrester’s Touchpoint-Impact Framework

Gina Sverdlov

As a marketer, have you struggled to identify the channels and information sources that will give you the most bang for your marketing buck? My colleague Cory Munchbach and I have just published a report — “Assess The Impact Of Touchpoints Along The Consumer Path-To-Purchase” — that tackles this issue through the lens of the customer life cycle.

Consumers use a multitude of touchpoints when discovering, exploring, buying, and engaging with brands, but some sources are more effective than others. In the explore phase, consumers use a variety of information sources and touchpoints to research the products and services they’ve discovered. But which ones are most effective in driving consumers to the buy phase and have a stronger influence on the price that consumers ultimately pay for their purchase? To help companies answer these questions, we developed the Touchpoint-Impact Framework, which identifies the channels or interaction points that have the biggest impact on consumers’ spend as a percentage above the average price for a given category — the so-called price premium.

The graphic below illustrates the Touchpoint-Impact Framework and how it places the channels that consumers use to explore brands, products, or services into four quadrants:

  • Strong premium impact and low market penetration.
  • Strong premium impact and high market penetration.
  • Weak premium impact and low market penetration.
  • Weak premium impact and high market penetration.
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Digital Disruption Will Eliminate Your Monopoly, Too

James McQuivey

Monday’s The New York Times offers a defense of authors’ rights from bestselling author and head of the Authors Guild, Scott Turow. In the piece, Turow interprets a Supreme Court decision that allows the importation of books purchased abroad for resell in the US, making it seem like all of Western culture would henceforth be at risk. Later the same day, I read a brief statement from News Corp in which the company threatened to make the FOX broadcast network a premium pay channel in order to get its just compensation for its creative works ahead of the likely decision that Aereo is not illegally capturing and restreaming broadcast content.

These individuals and organizations have the right to do what they feel they must as they pass through the phase known as denial. But may I offer this one small suggestion to help them through the stages of grief yet to come: Stop pretending that the foe you face won’t eventually win because it will. That goes for all of you. Digital disruption will eliminate your structural advantages someday, too.

We’ve been through this before, dating back to the first time the music industry sued someone to prevent the future. No, it wasn’t Napster or the users of BitTorrent in the 2000s. It was actually Diamond Multimedia, makers of the new PMP300 MP3 players, and the year was 1998. The argument then was the same as it is today: We, the people who currently benefit from an artificial monopoly in either the creation or distribution of value, don’t want that monopoly to end.

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