Blackberry says: "I'm Not Dead YET!"

Tyler Shields

Once proud Unicorn company Good Technology has been acquired by Blackberry for $475M. This transaction was annouced Friday 9/4/15 and has been a buzzworthy topic in the mobile security arena ever since. The acquisition demonstrates Blackberry's continued resolve to execute on a software centered strategic turn around plan. This acquisition is the biggest in Blackberry history and is an excellent fit in both features as well as company DNA. Blackberry refuses to die and is making major moves, such as this, to expand it's position in a market that will only be lucrative to the leading few vendors. It's going to be feast or famine for Blackberry going forward.

Blackberry and Good are both security minded companies having created similar solutions based on full stack security. Everything from network operations centers up through application layer security controls were implemented, albeit in different delivery platforms. Both offerings have fallen on hard times in the recent past with Blackberry having difficulty overcoming its failures in the hardware space and Good falling prey to a rapidly commoditizing market around mobile management technologies. 

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Beyond Language & Payments: Website Localization Must-Haves For Global eCommerce

Lily Varon

Long gone are the days in which eCommerce site localization means just translating language and accepting localized payment methods. In a high stakes environment, where a global roll out of direct localized sites can mean millions of dollars of investment, eBusiness professionals responsible for managing international customer-facing websites must localize effectively or risk damaging the reputation of their brands and stifling growth.

Forrester published a report today that outlines seven mission-critical areas to any website localization initiative. Among these imperatives are:

  • Consistent Domain Structures.  The best practice in a domain name strategy for a multinational company is to maintain a strong global brand by using the same domain strategy across the globe. There are four common URL strategies available to firms today: country code top-level domains or ccTLDs (e.g.,, subfolders (e.g.,, subdomains (e.g.,, and brand-level global top-level domains or gTLDs (e.g., annualreport.acme). The report provides detailed considerations for each domain convention.
  • SEO-optimized site content.  It is essential to make sure the website’s translated content is easily discoverable for consumers and is positioned to rank at the top of dominant local search engines. eBusiness leaders must understand search engine market share and local market semantics in order to come up on top.
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Survive Or Thrive: Which Will B2B Marketers Do In The Age Of The Customer?

Laura Ramos

Earlier this year Forrester analyzed recent economic and survey data and reviewed the practices of over a dozen companies that have made customer-focused transformations. We found that customers are now more mobile, consume more reviews, and buy more online than ever before. 

So do B2B buyers

Business buying habits have followed closely in the footsteps of B2C counterparts because, outside of "9 to 5", business buyers are consumers too.  

Together with Internet Retailer, we found 59% of B2B buyers and sellers prefer not to interact with a sales rep and 74% find buying from a website more convenient.

To better address the changing expectations and omnichannel appetites of these empowered business buyers, B2B marketers need to think about spending their marketing budgets, energy, and resources in different ways. With budgeting season upon us, it's time to make sure your 2016 plans will keep you thriving in the digital age, not striving to keep up.

In recent research, Forrester's B2B marketing research team points out the four big bets B2B marketers need to make.  In this digital age where customer demands and experiences take precedence over all other ways to achieve and maintain competitive advantage, it's time for you to:

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Do You Need A Chief Data Officer?

Jennifer Belissent, Ph.D.

You’ve heard it before but we said it again – this time in our recent webinar. There's a new kid in town: the chief data officer. Why the new role?  Because of an increasing awareness of the value of data and the painful recognition of an inability to take advantage of the opportunities that it provides — due to technology, business, or basic cultural barriers. That was the topic of our webinar presented to a full house a few days ago; we discussed our recent report, Top Performers Appoint Chief Data Officers. Fortunately for those who weren’t there, the presentation – Chief Data Officers Cross The Chasm – is available (to clients) for download.

As the title suggests, chief data officers are no longer just for the early adopters – those enthusiasts and visionaries on the forefront of new technology trends.  With 45% of global companies having appointed a chief data officer (not to be confused with a chief digital officer, as we specifically asked about “data”) and another 16% planning to make an appointment in the next 12 months – according to Forrester's Business Technographics surveys, the role of the chief data officer really has move into the mainstream. 

However, there remain many companies who are not sure of whether they need a CDO or not.  Many of those in our audience fell into that category.  We asked two questions of the audience to gauge their interest and their actions to improve their data maturity:

  • Are you making organizational changes specifically to improve your data capabilities?
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Don’t Plan A Go-To-Market Strategy For 2016; Create Your Go-To-Customer Plan

Peter O'Neill

It’s that time of the year again: The UK has had its August bank holiday; the US is on its Labor Day weekend; the Germans are coming to the end of their summer vacation period (which seems to go on for months because it is staggered by state to minimize holiday traffic); and even the Dutch have stopped towing their caravans up and down the German autobahns!

What now happens is that businesses start their budgeting/strategy cycle for the coming fiscal year. This is often a sort of “call my bluff” game, in which the chief R&D or manufacturing executive promises to invent/make as much great stuff as possible; the chief sales executive accepts the challenge to sell as much stuff as possible; and they negotiate to a common number that culminates in a revenue forecast (ideally one which assumes some percent of growth), which then informs the spending budget for the year.

And, invariably, the sales leaders (with perhaps the marketing leaders) then go offsite and agree on their “go-to-market strategy” for the coming year.

B2B marketers: Beware of this habit!

Your sales organization is now only one of your channels, so it no longer makes sense that it defines your go-to-market strategy. Your company can’t just sit back and decide that you will sell direct to, say, “these 100 (or those 1,000) accounts directly”; the rest will be served by “the indirect channel”; while your eCommerce website continues for those customers who insist on using eBusiness to transact with you. Why?

Because you are no longer in control of your market (heh! were you ever?)!

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In Search Of A SMO?

Eveline Oehrlich

Do you report into a SMO? Does your organization have a SMO?  Do you lead a SMO?  Send me an email as I would love to connect with you or your team -

You don't know what a SMO is or does - report on its way - stay tuned!



What's New With I&O: September 2015

Eveline Oehrlich

Our research focus for this quarter was about how to make your team - The Service Delivery Team - more effective and efficient part of the I&O team. This spans four key topics: how to support your company's employees, how to become more automated, how to increase your speed and quality of service delivery, and who should or could you leverage in a broader ecosystem. The following reports are just a few highlights of our work for you to put on your night time reading list:

Automation is the story of the digital business and the huge transformation within technology management and I&O, and JP Garbani tackles it head-on in the first installment of The Automation Manifesto series, “Automate I&O To Answer Digital Disruption”. Because of the fast pace and ever-changing demands of digital disruption, organizations’ data centers are being pushed to their limit, both with man-power and finances. Enter the need for automation – today’s automation solutions address scale, speed, costs, and repeatable accuracy that is needed to remain competitive. JP’s report will help you assess the best ways to implement automation for your company and the benefits it will bring, no matter your current position.

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The State Of Business Continuity – We Have A Long Way To Go To Achieve True Resiliency

Stephanie Balaouras

Aug. 29, 2015 marked the 10-year anniversary of Hurricane Katrina. During the storm and the ensuing chaos, 1800 people lost their lives in New Orleans and across the Gulf Coast. Many of these deaths, as well as the extensive destruction, could have been avoided or minimized if there had been better planning and preparedness in anticipation of just such an event, and if there had been much better communication and collaboration throughout the crisis as it unfolded. Responsibility falls on many from government officials (at every level) to hospitals to businesses to individuals. If there is any silver lining to such a destructive event, it’s that it forced many in the US to be much better prepared for the next major catastrophe. Case in point, in October 2012, Superstorm Sandy barreled through the Caribbean and the eastern US, affecting almost half of the states in the US. The storm caused unprecedented flooding and left millions without access to basic infrastructure and thousands without homes, but this time, about 200 people across 24 states lost their lives.

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Robots Will Soon Be Parking Your Car

JP Gownder

During our research for the Forrester Big Idea report The Future of Jobs, 2025: Working Side-by-Side with Robots, we spoke with not one, but two different vendors that automate parking garages, Boomerang and Serva Transport Systems. Rather than explain, I'd invite you to watch a few seconds of the following video, which depicts how Serva TS robots park cars -- all cars -- at the Dusseldorf airport in Germany:

Looks a bit like sci-fi, right? But it's happening right now. Two vendors, one in the US, one in Europe, take somewhat different approaches to robotic parking:

  • Boomerang positions its offering as RoboticValet, a service that serves two customers. For property owners (developers, real estate investment trusts), Boomering solves a key problem: The high price of real estate in places like Miami, Chicago, or San Francisco. Robotic valets can save significant space, allowing developers to build more profitable buildings. And for consumers -- that is, buyers of the condominimums -- Boomerang's service is a luxury amenity: A 24/7 valet service that drops their car off to the same spot every time.
  • Serva TS can retrofit existing garages to 'expand' usable space. Serva TS reports gaining 40% capacity in an existing garage space, making it a less disruptive and expensive solution for garage expansion. For customers, there's a smartphone app: As soon as your flight lands, you can summon your car, which a robot will bring to the designated spot.
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Brands In China Have High CX Aspirations But Most Fail To Deliver

Ryan Hart

With recent drops in global stock markets and all eyes on China’s economy, the timing of the China CX Index report couldn’t be more serendipitous. While customer experience (CX) most likely doesn't have a direct impact on all this sudden share volatility, our research shows that there is a strong correlation between CX and revenue growth.

Forrester’s Business Technographics™ data shows that CX improvement is a growing priority for companies in China: 70% of tech and business decision-makers indicated that improving the experience of their customers was a high or critical priority for 2015 and 2016. However, CX Index scores reveal that these aspirations have yet to manifest themselves in actions and — more importantly — results.

Evolved from the inaugural assessment we completed last year, The China Customer Experience Index, 2015 now includes loyalty elements to the mix to gauge how well brands in China are at delivering quality customer experiences that create and sustain customer loyalty. This year, we examined 60 brands across five industries in China: banking, insurance, retail, eCommerce, and mobile device manufacturing.

At a high level, the results of 9,000 customer surveys in China revealed that:

  • No brands stand out as especially good or bad. The good news: No brands ended up in the very poor category. The bad news: none achieved excellent scores either. The vast majority of brands (80%) rated as just OK; 5% landed in the poor category, and 15% qualified as good.
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