Red Hat Releases RHEL 7 – Linux Continues Its March To The Top

Richard Fichera

When the first Linux distributions based on the 3.0 kernel were released almost a year ago, I was struck by how far Linux had advanced. The latest turn of the crank for Linux, in the form of Red Hat Enterprise Linux 7 (RHEL 7), reinforces this opinion. Built primarily on recent versions of the Linux 3.0 et seq kernel available to the entire Linux community, including SUSE, Red Hat, Cannonical and others, RHEL 7 continues the progress of the Linux community toward an OS that is fully capable of replacing proprietary RISC/UNIX for the vast majority of enterprise workloads. It is apparent, both from the details on RHEL 7 and from perusing the documentation on other distribution providers, that Linux has continued to mature nicely as both a foundation for large scale-out clouds as well as a strong contender for the kind of enterprise workloads that previously were only comfortable on either RISC/UNIX systems or large Microsoft Server systems. In effect, Linux has continued its maturation to the point where its feature set and scalability begin to look like and feel like a top-tier UNIX.

In addition to the required low-level plumbing – schedulers, memory management and file systems capable of keeping up with both high-volume transactions and operating effectively in large distributed clusters – Red Hat has also focused on features to improve the installation and management experience, thus directly reducing cost of ownership, following in the footsteps of other modern OS development trajectories.

Among the enterprise technology that caught my eye:

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CISOs, CMOs: What's It Like Working With The Privacy Pro In Your Organization?

Heidi Shey

Business needs and requirements demand expertise and coordination for privacy programs and practices. As a result, chief privacy officers, data protection officers, and other designated privacy professionals like privacy analysts are a fast growing presence within the enterprise today. The International Association of Privacy Professionals (IAPP) is 16,000 members strong today (compared to 7,500 back in 2010) and growing!    

In many organizations, a dedicated privacy professional (e.g., a full-time employee who focuses on privacy and not someone who has privacy responsibilities attached to another role) is a new role. Privacy professionals come from a variety of backgrounds from legal to IT, and the details of their role and focus can vary depending on the organization and the size of the privacy team. Yet they all have one thing in common: they must work together with multiple privacy stakeholders – IT, security, legal, HR, marketing, and more! – across the enterprise. And honestly, it’s not always easy. Like any relationship, there are ups and downs.

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Cisco Extends Its Data And Analytics Capabilities At Its Annual Cisco Live Event

Gene Cao

At the Cisco Live Event 2014 in San Francisco last week, we heard about plenty of updates, extensions, and new acquisitions to expand the business. The major technologies highlighted were InterCloud, Application Centric Infrastructure (ACI), and the Internet of Everything (IoE). Among these new offerings, I reveal that Cisco’s extended big data and analytics capabilities excited me the most. Why? Because its data virtualization techniques can help customers easily analyze large volumes of virtual data, no matter where it physically resides; enhanced video analytics technology could improve the customer experience when checking out in retail stores or waiting for a train; while IoE analytics and digital intelligence increase customer engagement.

  • Data virtualization supports big data analytics. End user organizations realize the importance of quickly and carefully making decisions; to do this, they plan to centralize data from different branch offices or departments. Consolidating data that resides in multiple systems and in global locations — or that is locked away in spreadsheets — is expensive. For example, telecom operators in China have hundreds of millions subscribers and need to consolidate and analyze this customer data — but it resides in 31 provincial companies. Data consolidation will be a huge and expensive project, but data virtualization technology can help solve this problem. Customers could consider adding Cisco to their data virtualization vendor shortlist, especially given Cisco’s acquisition of Composite Software last July.
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Something Like Democratic Marketing

Ryan Skinner

Set against marketing messages, I would rather listen to my neighbor’s opinion of a product. A critic’s opinion. An expert’s. Any idiot with an Internet connection, in fact (according to our research, review content from complete strangers is more trustworthy than messages from brands).

The payload of this realization – that marketers’ messages are overinvested in by a million percent and underdeliver by an equal value – strikes our marketing foundations, oh so softly. Thud. Pop. Distant thunder.

Simultaneously it’s never been easier for other people to write about our brands, to create breathtaking personal tributes to our products, to call out our worst policies, and even to slander us. The crowds have snatched the megaphone and they won’t give it back.

These are two factors in a big equation that we’re still only beginning to calculate.

So far, we’ve dealt with these changes pragmatically and conservatively.

Community management is a perfect example of the pragmatic response. Community management is just a series of tribal agreements about playing rules. The brand will not allow threads that include the word “shit”. The brand will retweet only tweets from registered users. The brand answers requests within one hour between 9 AM and 9 PM EST. The brand will blog politely about its topic.

The marketing fortress has collapsed, the mobs are baying for blood, and the sop you throw this change is to play nice? This is what I’d call the Marie Antoinette response.

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Apple Extensibility And Powerful Network Effects

Michael Yamnitsky

Apple’s new "Extensibility" feature took somewhat of a backseat to a host of exciting new developer tools announced at Apple’s developer conference a week ago. I’d like to briefly highlight its importance to the enterprise. 

In short, Extensibility makes it easy for apps to talk to each other, facilitating more complex mobile workflows and easy access to data stored in personal cloud services. It will spur app developers work together to speed the advancement of what employees will be able to accomplish on mobile. 

 To elaborate, Extensibility will enable:

  • Complex inter-app workflows for mobile employees. More advanced content creation apps have been slow to develop on mobile platforms, in part due to lack of app interoperability. Think of the multiple software tools we use to pull a contract from email, sign it, and send it back on a PC. Data must similarly flow across a variety of apps to accomplish this on mobile. Apple has done little to address this, until now.
  • Access to the personal cloud in enterprise apps. Employees rely on personal cloud services like Dropbox and Evernote to manage an expanding array of digital content online. But these repositories don’t integrate with the enterprise off the bat. Extensibility can act as a router to connect personal data with the apps your employees use every day on the job. 
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Five Global Marketplaces All Brands Must Know

Zia Daniell Wigder

Global online expansion is not the same game it was just a few years ago. Today companies are taking a multi-pronged approach to international expansion and looking at a variety of different ways to tap into online shoppers in different markets. One approach that has been gaining momentum is the use of global marketplaces.

Traditionally dominated by small- and medium-sized businesses, online marketplaces have been extending their offerings for global brand owners. Brands today have a growing number of options to build out enhanced official storefronts on these global marketplaces, reaching hundreds of millions of online shoppers in the process.

Our report published this morning on Five Global Marketplaces All Brands Must Know (client access required) focuses on the opportunities and challenges of selling through global marketplaces. In the report, we profile:

Amazon. The giant of US online retail offers brands more than just a point of entry into the US market – brand store options are available in all 10 markets in North America, Europe and Asia in which the company operates marketplaces.

eBay. eBay's global offerings are growing rapidly: Current marketplace options for brands in countries such as the US, the UK and Australia being supplemented with new offerings in emerging eCommerce markets. The company has taken innovative steps to tap into the cross-border online shopper. 

MercadoLibre. This long-time leader in Latin American eCommerce has rolled out enhanced brand store options over the past year, opening up opportunities for brands looking to tap into the millions of new consumers starting to shop online in the region every year.

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Ideation and the Art of Conversation

This past Friday I had one of the most enjoyable meetings of my professional life.  I had initially been worried about this particular meeting.  After spending 3 nights in Switzerland, I travelled back to the UK, spent 2.5 hours at Heathrow and then caught a flight to Finland, arriving well after midnight.  Knowing that I would only have a few hours’ sleep in Helsinki before heading 100 km north to Lahti for the meeting, I was concerned that travel and tiredness might take their toll.

I needn’t have worried.  Several participants had enjoyed a late night at Lahti’s famous summer retreat, and they were pleased I had made the extra effort to join them.  As we drove up to the log cabin in the woods, I was reminded of my 4-H camping days back in West Virginia.  Though I had spent childhood summers barefoot, I was surprised when asked to remove my shoes for a business meeting.  But, when in Finland… So we added our shoes to the 9 or 10 pairs already by the front door and joined the others in a family-style sitting room.

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Plan, Don't Hope, For Lead-to-Revenue Benefits

Lori Wizdo

Marketing execs forecast a great number of top and bottom line results in order to get the budget to automate the lead-to-revenue process, fuel content marketing, and drive the marketing flywheel for lead production. Unfortunately, benefits don’t always happen according to plan.  In fact, they don’t always happen.   This leaves marketing leaders in a risky situation — no safety net, no assurances, and no soft landing — when it comes to accounting for the return on all that investment. 

That’s the problem I set out to address in the most recent document in Forrester’s Playbook on Lead to Revenue Management.  The report "Plan, Don't Hope, For Lead-To-Revenue Benefits"  (subscription required) gives marketers a framework -- and offers three actionable tools — that can be used together to jumpstart and sustain a benefits realization discipline in your marketing organization:

  1. The L2RM benefits results chain identifies the relationship between benefits. The L2RM results chain make it easy to see the causal relationship between benefits at the tactical execution level (e.g. improve campaign performance) the strategic level (e.g. increase marketing contribution to pipeline) and the business level (e.g. increase profitable revenue). Using a results chain to model your L2RM benefits can take some time, but the end result is an artifact that makes the link between new L2RM initiatives and benefits incandescently clear.
     
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The Most Agile Banks

Craig Le Clair

Banks are burdened with sizable infrastructure, struggle to service traditional and emerging channels, are severely boxed in by increasing compliance demands, and are not particularly nimble — also due to overly seasoned business applications. At the same time, the banking industry is ripe for digital disruption, as banks’ traditional strengths of size and breadth aren’t sufficient to ward off a mix of alternate financial service digital disruptors such as Google, new digital banks, emerging payment networks, and traditional institutions like Wal-Mart entering this market.

Business agility will be their most fundamental strength and competitive weapon. But how do leading banks today compare on agility? We surveyed 30 banks and determined that high performers excelled in market agility dimensions. We then ranked US banks using customer experience and product expansion scores. This report is due out this month so stay tuned.

PIM: MDM on Business Terms

Michele Goetz

Along with Peter Sheldon in our eBusiness and Channel Strategy role, we just released the Forrester's Wave on Product Information Management.  I'm really exited about this report for two reasons:

  1. Clients now have a report that helps them make more informed choices about selecting a PIM solutions.  PIM is not always a well understood  master data solution option for Enterprise Architects.  Questions arise about, do I need PIM or MDM or do both?  Aren't PIM and Product MDM the same? How does this fit in my architecture? This report takes away the confusion, answers these questions. It gives insight into how vendors satisfy PIM demands, differentiate from MDM and operate in hybrid scenarios.
  2. The first Forrester Wave collaboration across the Business Technology and Marketing and Strategy groups.  In the age of the customer, tighter collaboration between business decision makers and technology management professionals is critical.  This wave addresses both perspectives providing the business requirements for marketing and product professionals while also addressing the technical questions that are important when selecting tools.  Yes, business and technology management can work together, be on the same page, and produce great results!
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