“IoT is not a feasible concept without a solution that allows for the direct interaction between machines and devices. Blockchain is a technology that can help to unlock this piece of the puzzle.”
Matthew Spoke, CEO, Nuco
Blockchain technology and the IoT both are currently catching the imagination of many interested stakeholders — for good reasons. For IoT to come into its own in the long run, devices sooner or later will have to communicate directly between each other. More than that, they must also be able to initiate further action without waiting for external instructions.
Blockchain can potentially add many benefits to IoT scenarios. Both — IoT and blockchain — are based on decentralized, distributed approaches; in combination, they potentially offer huge benefits from operational efficiencies to revenue generation. While these benefits will not emerge overnight, business and technology leaders need to acquaint themselves now with the possibilities as well as the challenges of blockchain technology in the IoT context, because:
Conceptually, blockchain technology is a good match for IoT scenarios. IoT applications are by definition distributed and call for devices to interact directly with each other rather than via existing centralized models.
Blockchain has the potential for improved IoT features, cost-efficiency, and compliance. Blockchain is not an end in itself, but forms the basis for applications, including potentially smart contracts, which support specific IoT processes.
Like other privacy nerds all over the land, I’ve been anxiously awaiting the results of the Federal Communications Commission’s vote on some stringent new privacy rules for internet service providers (ISPs). Last week, we got news that the vote passed, and now it’s time to start taking stock of what this means for digital advertisers, publishers, and the US privacy landscape overall. Here’s what you need to know:
The opt-in requirement represents a sea change in US privacy management. Until now, the US approach to data collection has largely been opt-OUT oriented. The FCC ruling changes that. The commission is requiring broadband internet access service (BIAS) providers – that is, mobile carriers and ISPs – to gain explicit opt-IN before making their personal data available for ad targeting. It’s important to note that de-identified data and “non-sensitive” data don’t fall under the opt-in requirement. These data can continue to be shared as it is today, and can be used for the providers own business and marketing purposes without the consent requirement.
Speaking of “sensitive” data… there’s a lot more of it to consider now. Historically, sensitive personal data has been limited to financial data, health data, data about minors, and a few other categories. The new rules broaden the definition significantly to include data that’s become the lifeblood of online advertising:
You've been creating digital customer experiences for years now. You've built a successful app. You’ve assembled a martech/adtech stack. You may even have started swinging at omnichannel delivery or harnessed AI or piloted a connected product. So it’s time to declare victory on digital transformation, right?
Every fall Forrester’s Security & Risk team comes together to make a set of predictions on the issues that will have the greatest impact on our clients in the next year. We don’t make broad, Nostradamus-like predictions like “There will be a breach at a large company in a great city.” Instead, we go out of our way to make detailed predictions that force us to take strong stances, can easily prove wrong or right and are actionable by security and risk professionals. Before we provide a sneak peek into our 2017 predictions, it’s worth looking back and grading our 2016 predictions. 2016 was a particularly tumultuous year for cybersecurity. News agencies kept themselves busy as companies and public figures struggled with breaches, companies experienced embarrassing downtime and individuals felt their privacy rights slip away. The result? Cybersecurity has now vaulted from the boardroom to the Senate floor and to the Presidential debate stage. So how'd we do?
In 2016 mobile evolved from a stand-alone channel to a baseline for all branded digital experiences. In 2017, mobile will continue to elevate customer expectations as it transforms even non-digital experiences – such as Starbucks “order ahead” functionality. There is no question that mobile moments are the battleground to win, serve and retain your customers. What a mobile moment is and where it surfaces, however, will become amorphous as it extends beyond smartphones to platforms and connected devices and then eventually lives in a consumer’s personal ecosystem.
App usage as we know it has likely peaked. In 2017, platforms will expand in importance as consumers continue to consolidate their time into fewer places on the smartphone. Already, they spend 84% of their time in just five apps. These experiences that we loosely still refer to as mobile (but not for much longer) experience will lives as fragments on third party platforms. Consumers will still use apps for in-depth experiences with brands, but will increasingly use fragments to get quick things done. Examples of popular third party platforms today include Apple’s iMessage, Facebook Messenger and WeChat.
You've been creating digital customer experiences for years now. You've built a successful app. You’ve assembled a martech/adtech stack. You may even have started swinging at omnichannel delivery or harnessed AI or piloted a connected product. So it’s time to declare victory on digital transformation, right? [In our 2016 services survey, a shockingly high 19% have . . .]
Not so fast. Digital customer experiences are only the shining faces of a digital business. Those pretty faces quickly lose their luster unless you’ve also transformed your business operations to make them better every single day -- and introduce new digital faces all the time. We call this capability "digital operational excellence." It’s the 80 in the 80/20 rule of digital transformation. Here are three predictions for 2017 to prod the digital business conversation:
The Pokémon GO phenomenon washed across the globe like a tsunami — and while the pace at which it subsided was almost as sudden as its inundation, the customer experience (CX) lessons that it has left behind are invaluable. The game’s success reveals key elements that any company can borrow to create its own powerfully engaging multisensory experiences. By simultaneously activating multiple neural systems and chemicals, a larger, multiplier effect is observed. Consider how Pokémon GO:
Stokes the anticipatory-reward system with constant yet unpredictable rewards. The euphoric “high” that we feel when we anticipate a future reward, especially as it gets closer, motivates people to continue pushing for the reward in order to receive more intense and stimulating dopamine-driven pleasure sensations. However, an additional component in Pokémon GO’s success is the unpredictability of discovery. Whether it’s a shadow of a rare monster in the vicinity, the anticipation of what’ll be hatched from a 10-km egg or the Pokémon that just appears out of nowhere; the potential-reward scenario increases levels of dopamine like no other.
To help security and risk professionals navigate the complex landscape of privacy laws around the world, Forrester created a data privacy heat map that highlights the data protection guidelines and practices for 54 different countries. Earlier today, we published the 2016 version to the tool, as well as a free version with access to only the U.K. and U.S. ratings. We have updated the map every year since it’s initial publication in order to keep pace with the constantly-evolving landscape of global data privacy laws.
As we roll out the 2016 update and reflect back on the past 5 years of annual assessments, three high-level trends emerge:
Countries continue moving toward the EU standard for data protection. New legislation outside of the EU often follows the EU’s lead by adopting provisions similar to those in the existing Directive 95/46/EC regulation. The slow global convergence toward the requirements outlined in the regulation continued through 2016. For example, Argentina and Japan strengthened pre-existing policies, while Nigeria passed its first comprehensive cybercrime legislation. Japan also established an independent regulatory body (“Privacy Protection Commission”) that oversees privacy issues—a requirement of both the current Directive and the superseding European General Data Protection Regulation (GDPR).
Get used to it. Gone are the days of stability and predictability. The business environment you operate in will change faster than ever in 2017. Many of these changes will be outside of your control, but your ability to anticipate and respond will make or break your success. At the heart of this change is the ever-more empowered customer that will accelerate a domino effect of changes in the business environment in which you operate. So here is a quick summary of some of the actions we expect CIOs to take in 2017.
■ Empowered customers drive strategy. Customer obsession is paramount for business success in this rapidly changing world. Ever growing numbers of devices and information lead to a desire for new products and services at a rapid pace. CIOs need to extend their focus beyond building great customer experiences. Striving for speed and flexibility in re-designing core operational function and leveraging emerging technology are both necessary to meet these accelerating customer needs.
■ CIOs will correct bi-modal missteps. Over the past few years, many CIOs fell for the false promise of a bi-modal strategy. But those CIOs are already experiencing the shortcomings of operating a two speeds. Business peer frustration, polarizing and deteriorating cultures, and unsustainable operational complexities will continue, ultimately spurring most of these CIOs to course correct in 2017.
Video conveys emotion unlike text and can show features and functionality unlike any picture. That’s why retailers see nearly triple the conversion rate on product pages that have video versus those that don’t. Entering what Facebook CEO Mark Zuckerberg calls “this new golden age of videos online,” companies and brands need an enterprise-class online video platform to deliver the video experiences that drive customer engagement.