No one would claim that the US tech market is booming. With Europe still mired in recession and debt problems, US economic growth looking soft, and business and consumer worries about the US government raising tax rates and cutting Federal spending, it is not surprising that businesses and governments are being cautious in their purchases of technology goods and services. But we think the fear is overblown. Forrester's forecast for the US tech market in 2013 and 2014 -- published today as "US Tech Market Outlook For 2013 And 2014: Better Times Ahead" -- projects a 6.2% rise in 2013 and a 6.8% growth in 2014 in US business and government purchases of computer equipment, communications equipment, software, IT consulting and systems integration services, and IT outsourcing. Adding in slow growing telecommunications services pulls growth down to 5.7% in 2013 and 6.1% in 2014. That may not be a boom, but it is certainly not a bust.
While CIOs are cautious in their tech buying -- and in the case of the Federal government, actually cutting back -- that caution has and will show up mostly in reduced spending on computer and communications equipment (with the exception of tablets). CIOs will be most aggressive in software, especially for SaaS apps, analytics, and mobile apps. IT outsourcing will see good growth in 2013 as the result of 2012 selection decisions, while IT consulting and systems integration will come on strong in 2014. Business and government purchases of telecommunications services will continue to grow at a slower rate than the overall tech market.
Well, we just saw Samsung launch its latest ubergizmo with tons of interesting features, like pause video playback at the blink of the eye. However, there is an important hardware feature of the Samsung Galaxy S4 to note here: finally a Near Field Communications (NFC) chip is embedded in the device (something that Apple left out of the iPhone 5), making it useful for mobile payments, building access control, and lots of other security uses. Issuers, payment services providers and trusted services managers have long been dreaming of mobile phones with NFC chips: not having to send plastic credit cards with EMV chips (or magstripes in the US) but being able to personalize the credit card right on the phone reduces card management costs, improves end user satisfaction. There is nothing new here. But here's where NFC finally in a mainstream mobile phone can revolutionize fraud management:
1) GPS verification. So if you use it to make a card present transaction by touching your phone NFC credit card to a PayPass or other proximity based credit card reader, the payment authorization platform can immediately know where you are, correlate it with the riskiness of the location (country) and use your location to build a risk score.
2) More factors and better capabilities for payment authentication. Instead or in addition to asking for a PIN code for transaction authentication, the payment processor can contact your registered phone and - based on risk - can ask for a PIN code signature, or secondary authentication like facial recognition or biometric retina vein recognition to authorize a higher value transaction.
3) Linking the NFC chip to an eWallet. This will be easier than ever before. If the NFC chip is initialized to be a credit card, the eWallet application can check for the presence of it and maybe even use it in a card present transaction.
We are in the midst of a mobile mind shift. This is not just about "mobile first" or apps. This is a complete change in the psychology of consumers.
In a change in behavior that can only be called Pavlovian, people with smart mobile devices request information and receive service. What's the weather? That's the weather. Where's the nearest Gelato shop? There it is. Does this laptop have good ratings? Sure it does. What are my friends up to on Facebook? Each request cements the idea that smartphone has everything you need. As a result, consumer start by requesting, then expecting, and then demanding that companies give them instant service. This is the mobile mind shift:
The expectation that any desired information or service is available, on any appropriate device, in context, at your moment of need.
But how far along are people on this shift? Have your customers made the shift? How many of them are demanding mobile utility?
"Logan: That's the way things are. The way things have always been."
In Redwood City this week, the answer I heard from Oracle was an emphatic yes. At Oracle's Industry Analyst World, the company stressed its cloud bonafides against Salesforce, IBM, and SAP with its new Customer Experience (CX) Suite. The CX Suite is a horizontal offering, assembled primarily from acquisitions, newly rechristened as Oracle Marketing (Eloqua), Oracle Commerce (ATG, Endeca), Oracle Sales (Oracle CRM On Demand), Oracle Service (RightNow), Oracle Social (Collective Intellect, Vitrue, Involver), and Oracle Content (Fatwire).
The Software as a Service (SaaS) suite promises to deliver a lower total cost of ownership, easier integration, and faster time to value for a business looking to streamline its enterprise software providers. While Oracle's approach is to lead with SaaS, it also promotes an Enhance, Augment, Migrate strategy, enabling existing customers to extend an on-premises deployment --- think Siebel Loyalty --- with one or more CX products, say Eloqua's email delivery capabilities.
You Can Outrun Your Past
So what does it mean for Eloqua? Marketers using or considering Eloqua should recognize that Oracle:
The InfoWorld/Forrester Enterprise Architecture Awards recognize excellent EA programs — ones that due to their business focus, and strategic yet pragmatic orientation, provide sustained value to their business. I caught up with two of our 2012 winners to find out what they have been doing in the year since their award submission. I was specifically interested in hearing:
Have there been changes to business strategy or IT strategy since one year ago that they’ve had to respond to?
What would they say has been their greatest accomplishment over the past year?
The priorities for their EA programs today — changes in the scope, mission, or organization?
What would they say is a key learning of their EA program, or the larger IT organization about making EA effective?
In China, mobile commerce has become one of the top priorities for organizations in retail, hospitality, transportation and other services industries, given the dramatic growth of smartphone adoption and the exploding e-commerce spending. Alipay, the leading third-party online payment platform in China and sister company of the country’s largest C2C website Taobao.com, claims 60 million mobile payment users and estimates 10% of its 2012 transactions were from mobile devices.
In terms of mobile payment, mobile proximity payments and mobile remote commerce have gained momentum through early industry implementations and government support. Starting 2011, the variety of technologies and platforms available in the market has grown significantly.
Under such circumstance, many IT organizations are interested to understand more about the landscape of the mobile payment space. They are also seeking information about the multiple platforms that will be enabling them for their corporate mobile commerce strategies, especially considering that the mobile payment market landscape in China is dramatically different from other parts of the world.
Mobile banking success is a moving target: Customers needs and expectations are changing rapidly, and eBusiness teams at banks are sprinting to get ahead of their customers’ expectations. To achieve this, firms are rolling out new features, optimizing existing services, and enhancing mobile experiences.
To understand which firms are leading in mobile banking — and to better gauge the mobile banking landscape overall — we used our Mobile Banking Functionality Benchmark to evaluate and rank the mobile banking efforts of 15 of the largest banks in North America, Western Europe, and Australia.
Highlights of this research include these findings:
Chase takes the top spot overall. Chase received the highest overall score among the banks we evaluated, netting a score of 71 out of 100. The bank offers mobile banking services across a range of touchpoints ranging from smartphone apps, strong mobile websites, and two-way SMS. In addition, Chase also has strong mobile money movement features such as bill pay – including the ability to add a payee – and mobile transfer capabilities.
With apologies to the late great President Ronald Reagan, "trust but verify" is outmoded advice when it comes to computer network security. So, why do so many information security professionals still think trusted and untrusted networks zones are still best practice? Most think that people are trusted or untrusted. The problem with that thinking is you never know who can or cannot be trusted. Remember wikileaks? It was an inside job.
The solution: Zero Trust - Verify Then Trust
Meet John Kindervag, Forrester Principal Analyst and a leading expert in network and information security. He says that firms must take a Zero Trust approach to network security that means "verify then trust". In this episode of Forrester TechnoPolitics, John describes the what, why, and how of the Zero Trust approach to network and information security.
Podcast: Zero Trust - Your Only Hope For A Secure Network (8 mins)
The deluge of customer data shows no signs of abating. The perpetually-connected customer leaves data footprints in every interaction with a brand. This presents tremendous opportunities for customer insights professionals and analytics practitioners tasked with analyzing this data, to not only get smarter about customers but ensure that the insights get appropriately used at the point of customer interaction.
When we asked customer analytics users about the challenges and drivers of customer analytics adoption, we found that data integration and data quality continue to inhibit better adoption of customer analytics while users still want to use analytics to improve the data-driven focus of the organization and drive satisfaction and customer retention.
Forrester’s Customer Analytics Playbook guides customer insights professionals, marketing scientists and customer analytics practitioners into this new reality of customer data and helps discover analytics opportunities, plan for greater sophistication, take steps towards building a customer analytics capability and continually monitor progress of analytics initiatives. It will include 12 chapters (and an executive overview) that cover different aspects of customer analytics.