I would like to welcome you to the "Modern Service Delivery" playbook. In this playbook, we are researching how you can take your tech operations team and transform it into a modern operations team. You know already that in the age of the customer, I&O must transform to support businesses by accelerating the speed of service delivery, enabling capacity when and where needed and improving customers and employee experience. You must buddy up with your application development team! Get used to a new way of working. That gets me to the point of this blog – CALMSS! Yes – you are reading this right. CALMSS is not just a scramble of words – it is a fine assessment of characteristics with the purpose of describing a methodology. The first acronym - CAMS (Culture, Automation, Measurement, Sharing) was coined by John Willis and Damon Edwards in 2010 in the first US based Devopsdays in Mountain View, California. Later on the “L” for lean was added by Jez Humble. We at Forrester have added an additional “S” for sourcing as we believe that DevOps must be supported with a solid sourcing strategy to extend the ecosystem. This then brings us to the arcronym of CALMSS.
After a great conversation with Patrick Debois – godfather of DevOps – we are working on a Forrester CALMSS research report (publishing April 2015) where we list what we think are the characteristics of each letter that supports measurement at individual, project, intra-company and inter-company levels. We will be focusing in our playbook on the project level so that you can measure and benchmark yourselves.
In the Tony Award-winning musical “Fiddler on the Roof,” Tevye, the father of five daughters, bemoaned the erosion of tradition where his daughters wanted to marry for love instead of cultural preservation. The cultural norm was to make use of a matchmaker to seek out mates that satisfied familial desires and goals on both sides. In similar fashion, more traditional queuing and routing schemes used in contact centers may get a customer to a qualified agent, but their style and approach may not produce the “magic moment” of a highly satisfying interaction.
Today, advances in processing power, software algorithms, and availability of consumer information have come together to allow for a more advanced method of matching agents with callers. Behavioral analytics applies models of behavioral styles, tracks successful matches that drive better interaction outcomes, and provides an ongoing feedback loop to tune the model for each enterprise. Case studies from Mattersight and Satmap, two vendors who specialize in this software, have demonstrated uplifts in revenues and positive impacts on handle time and customer satisfaction.
Satmap helped one of the largest telecommunications carriers in the United States boost sales conversion rates by 6%, driving $100 million in incremental revenue over a two-year period. The trial included alternating periods of turning Satmap on, and then off, to provide outcome comparisons.
CVS Caremark adopted Mattersight Predictive Behavioral Routing and was able to drive an 8.4% reduction in average talk time during their proof of concept trial. CVS is also using the data to better target training and coaching to agents.
On February 25, 2015, Google publicly announced its latest functionality and updates to the Android OS, titled "Android for Work" (AFW). Some of the new functionalities include secure work profiles, secure personal information management, and an enterprise app store through "Google Play for Work." These new changes in AFW will impact the businesses, the Android ecosystem, and the overall market in a far-reaching way. EMM vendors and enterprise EMM buyers must review these technology changes and understand how they will influence future product direction before making any purchases. It took just a few years for core MDM functionality to commoditize to a $0 price tag. I wonder how long until the advanced security components being folded into Android via AFW are also essentially free?
That's right, Forrester's Customer Experience team is jumping on the podcasting bandwagon and launching a weekly CX podcast! Each week me and my cohost, Senior Analyst Sam Stern, will be speaking with an analyst from our team about their hot-off-the-press research or discussing relevant CX topics in the news. We'll package these up in easily digestible 10 to 20 minute episodes and best of all, these podcasts are available to everyone.
In our first episode, Sam interviews me about how to build a shared customer experience vision. You can listen below, but we recommend you subscribe on iTunes or through your favorite iPhone podcasting app by searching for "Forrester's CX Cast" so you never miss an episode. If you need help accessing or subscribing to the podcast, please contact our producer Curt Nichols at email@example.com.
Cloud Data Protection (protecting data in SaaS, IaaS and PaaS workloads with a centralized and industrial strenght solution) remains a key priority of CIOs, CISOs and architects.
In this market overview report, we identified 17 key vendors in the CDP space (see the figure below) that provide data protection in SaaS, IaaS and PaaS environments. This report details trends and predictions in CDP and also our findings about how each vendor is approaching CDP and to help security and risk (S&R) professionals select the right partner for CDP.
All broadband is local. If the Internet pipe that reaches your home or small business is too slow (or too expensive), then all the net neutrality regulations in the land won't help citizens avoid the Netflix spinning wheel (or the logy load times of valuable Internet services for education, employment, communications, and banking).
Companies -- both technology leaders and marketing leaders -- should care about the quality of broadband to homes and small businesses. Why? Because your ability to deliver great digital customer experiences is hampered when broadband speeds are low.
I'm all in favor of a robust national discussion about net neutrality, particularly if the discussion balances market conditions for Internet services against market conditions for broadband providers, a challenge that begins with transparency and competition rather than controls. (See this for some ideas on the importance of transparency, market forces, and local competition.)
And I'm certainly massively in favor of Internet-driven "human rights, innovation, and progress" as Tim Berners-Lee espouses. But I am not convinced that over-regulating our country's Internet pipes will solve our spinning wheel problems. Ask yourself these questions:
Why did the Internet at home slow to a crawl during the Boston blizzards?
Why does Google invest some of its massive profits to provide 100 gigabit bandwidth to homes in Kansas City, Austin, and Provo, with 34 more cities coming?
We all know that empowered customers expect brands to deliver contextually relevant experiences based on their individual preferences for content, timing, location, and channel(s). How do customer insights (CI) professionals decide the appropriate course of action – not just for a single customer, but for all customers? How do they then execute on those decisions and measure the impact? Systems of engagement like Real-Time Interaction Management (RTIM) provide answers.
Forrester defines RTIM as: Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints. In my latest brief “Demystifying Real-Time Interaction Management,” I explore evolving RTIM requirements.
eCommerce growth continues unabated around the world, with eCommerce being cited as a driver of overall economic growth in markets from China to Nigeria. Indeed, online retail revenues continue to soar in every market that we forecast—China alone will generate more than $1 trillion in eCommerce sales by 2019.
As eCommerce markets in different parts of the globe flourish, a growing number of digital business leaders are being asked to take their brands into new markets. What opportunities exist for eCommerce leaders looking to expand internationally? How are they tapping into these opportunities? Our newly updated report (client access req’d) addresses these questions. We find that:
I’m getting a lot calls from clients who are using “white box” and “bare metal” interchangeably when discussing network switches. It might not seem like a big deal, but it is when customers are trying to accomplish a certain task and are examining the wrong products or don’t see the full picture. This is especially true when it comes to assuming that the hardware cost of an Accton 5712 switch is significantly lower than the hardware cost of Broadcom-based switches from Arista, Cisco, or HP. The reality is that pundits are mixing up terms and products.
Fundamentally, they are not making an apples-to-apples comparison and therefore are setting up the wrong expectations for customers. Forrester’s research document The Myth Of White-Box Network Switches dissects the cost of the Accton Edge-Core 5712 (Broadcom Trident II ASIC) switch layered with Cumulus Linux OS and compares this combination against a generic vendor switch built on Broadcom II ASIC, such as Cisco Nexus 3172PQ. We built a model showing the cost of goods sold from the components up and found less than a 5% difference between the switch from the original design manufacturer and traditional network vendor. This holds true when comparing other Accton Edge-Core switches against other traditional vendor Broadcom Trident II switches. The real cost is in the software, global distribution channel, compatibility testing between hardware and software, and global support. “The Myth Of White-Box Network Switches” gets into a lot more detail regarding actual costs.
Enterprise architecture programs deal in change – that’s where EA provides value. And the businesses and government organizations they are part of are in the midst of a lot of change. Witness the accelerating turnover in the Fortune 1000, or how Apple is poised to be a powerhouse in electronic payments, or how healthcare is being transformed by new technologies and new entrants. Market dynamics and digitally-powered competitors are forcing organizations to find new ways to acquire and retain their customers. That means change, and change brings opportunity and risk. Successful firms navigate these changes better when they have the insights that a high-performance, business-focused enterprise architecture program provides.
For this year’s Enterprise Architecture Awards, sponsored by InfoWorld and Forrester Research with the Pennsylvania State University’s Center for Enterprise Architecture, we are seeking entries from EA leaders who have helped their business change. For example:
Helping their organization engage more agilely with their business and customer ecosystem
Translating high level business strategies into plans of change
Guiding a business’s digital transformation
Engaging with product, marketing, sales and customer experience initiatives to accelerate results
We’re also looking for EA programs who have transformed themselves to make their value easier to consume by the organization they are part of – for example, by:
Restructuring their operating model away from the traditional data, application and technology domains to the new competencies of digital customer experience architecture or digital operational excellence
Enabling more flexible architecture practices through architecture zoning or greater federation with other resources