Your digital strategy isn’t bold enough

Five signs that you’re not being disruptive enough — and steps to get on the right track.

Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth.

The customer-obsessed blueprint

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Customer dynamics

Design principles

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Operating model

Anticipate changing customers and become a customer-led, insights-driven, fast, and connected organization that delivers differentiated experiences. Forrester’s operating model for customer obsession will help you win in the age of the customer.



The time is now — to win in the age of the customer. (0:56)



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