Forrester Has Acquired FeedbackNow And GlimpzIt


Read the press release
THE COUNTERINTUITIVE CEO

Real-Time Customer Experience

When I first saw buttons at Heathrow that let travelers give instant feedback on how they were feeling, I laughed. Measuring and refining customer experience is about long-term strategy, not raw takes on what’s happening now. I was wrong… Read the post





More from Forrester Blogs

See all posts


Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth.

The customer-obsessed blueprint

Created with Snap

Customer dynamics


Design principles

Created with Snap

Operating model

Anticipate changing customers and become a customer-led, insights-driven, fast, and connected organization that delivers differentiated experiences. Forrester’s operating model for customer obsession will help you win in the age of the customer.

Get Started

Privacy & Security 2018

Conquer Fear: Champion Privacy And Secure Your Customers’ Future

Washington, D.C. | September 25–26, 2018

Data insights

Corporate character

52% of consumers now consider company values when making a purchase.

Get to know your customers »

Banks and bots

55% of financial services firms have implemented virtual assistants or plan to do so.

Explore tech market insights »