THE COUNTERINTUITIVE CEO
When I first saw buttons at Heathrow that let travelers give instant feedback on how they were feeling, I laughed. Measuring and refining customer experience is about long-term strategy, not raw takes on what’s happening now. I was wrong… Read the post
More from Forrester Blogs
See all posts
Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth.
The customer-obsessed blueprint
Anticipate changing customers and become a customer-led, insights-driven, fast, and connected organization that delivers differentiated experiences. Forrester’s operating model for customer obsession will help you win in the age of the customer.Get Started