During my research into the emerging market for IT financial management software (which I will be publishing on shortly, together with my colleague, Peter O’Neill), I came a cross another interesting software niche market: Cash and liquidity management software. Unlike IT financial management, this is obviously not restricted to IT but targets overall business performance across all industries. To give you an idea, vendors in this space include Infor, Microsoft, Oracle, Sage, SAP and SoftM. In today’s economic situation, these systems seem to create quite some traction.

Now here are the questions to you, Tech Industry strategy professionals:

1. Do you think this a market worth looking at from an analyst viewpoint?

2. Is it going to develop into a standalone software market, or is it going to be absorbed into general ERP systems?

3. How big is the market potential?

Very curious to hear your thoughts