In chaos theory, the butterfly effect posits that seemingly small changes at one moment in time can result in large, dramatic changes at another. The subtle flap of a butterfly’s wing can trigger a violent hurricane that occurs miles away or days later. Rationally, the idea may seem like a stretch, but in a digital sense, we are witnesses to – and victims of – the butterfly effect every day through social media. A few individuals’ posts online can escalate into a chorus of voices that mobilizes communities and creates new standards. We saw this last year after a homeless man in Boston turned in a backpack and, more recently, when Cecil the lion was killed in Zimbabwe.
Social media has always been a catalyst for bringing people together as well as an outlet where consumers can vent. But when a surge of voices results in change, social media posts are more than ephemeral cybertext. And, according to Forrester’s Consumer Technographics® data, consumers around the world leverage social media to generate buzz about current events, although members of some countries are more vocal than others:
I interviewed companies from a variety of verticals – travel, retail, energy, clothing, financial services – and spoke to thought leaders in innovation theory to help I&O leaders solve a series of problems: How can we innovate using customer-facing interaction technologies such as mobile devices, robotics, digital signage, and virtual reality (VR)? How can we establish a device innovation lab (DIL) to help technology and business leaders at our company develop technology-infused, customer-obsessed strategies? And what are the success factors for DILs – from mission statement to staffing to key performance indicators?
In the context of my report, a device innovation lab is an a in-house space for designing, experimenting, piloting, and deploying device-based innovation projects. Done right, a DIL can differentiate your business's digital business efforts in impressive ways. Take, for example, Lowes' robotic retail associate, OSHBot.
Front-end developers are getting the short end of the stick: they're either considered not technical enough to be a developer or too technical to be considered a designer/engineer. This conflict resonates further into the organization and stakeholders aren't in agreement on where front-end developers should sit---with the BT organization or within the business. Both sides make compelling arguments as to why front-end devs should sit within their respective parts of the organization. Our recent developer survey tells us that 47% of developers sit within a single centralized BT organization.
The main reasons BT organization argues three reasons front-end developers should sit within BT:
To make sure that development standards are consistent.
It ensures that they work in sync with the back-end team.
Front-end devs work with code and BT should have ownership of anything related to code.
On the other hand, marketing argues that front-end developers (also referred to as designers/web developers) are better suited for marketing since:
Front-end devs can create rapid prototypes for customers to see their ideas conceptualized, but it’s not intended to be production-ready at all.
BT organization moves too slowly and is unable to deliver the changes needed to enhance the customer journey at the speed it requires.
Retail CIOs have always had a tough job, but digital makes it tougher. Emerging digital technologies threaten to transform retail experiences both in stores and at home. Without a good business case, CIOs at large retailers will find it hard to prepare their business to compete with small, nimble startups. My latest report highlights the potential of today's digital technologies to radically disrupt the retail industry once more. It serves as a call to CIOs to begin shaping their strategy to digitize the end-to-end customer experience and start proving the business case in time to make the investments needed.
Specialty fashion retailer Rebecca Minkoff is creating a truly differentiated in-store customer experience by combining RFID tags with new technologies like digital mirrors in the changing room connected to employee mobile devices. At the NYC Rebecca Minkoff store, customers can select products from racks or a digital fashion wall and head to the dressing room, where they meet their personal fashion consultant. Once in the dressing room, a digital mirror displays all the products and sizes the customer has in the room. The customer can easily request a new size by selecting it on the mirror. The consultant delivers the new sizes to the dressing room without the customer having to redress or wander the store half-undressed. By extending what Rebecca Minkoff has already achieved, we get a glimpse of a future in-store experience that helps each customer quickly find more products that satisfy their desires.
Ubiquitous public cloud services are making stronger strides into the world of business technology, and enterprises are increasingly looking to cloud services to help them succeed. Cloud services stretch across the business value chain, including ideation, prototyping, product development, business planning, go-to-market strategy, marketing, finance, and strategic growth. Consumption patterns vary by service. For the past few years, the businesses has owned certain services, in some cases without keeping their technology management teams in loop — AKA “shadow IT”. Every business unit engages in this behavior, each one sourcing the various services they use from multiple providers. As a result, today’s businesses face a complex array of cloud services, each with their own business functions and requirements. The emerging cloud landscape does not provide a “single pane of glass” for the tech management team and lacks a standard governance model across services. Finally, it does not allow firms to compare costs for a standard service, which could result in suboptimal spending. This situation is creating a need for what we call “cloud orchestration solutions”. Such a solution would provide:
A single window on all cloud services. It merges all required and approved service types from multiple cloud service providers into a single portal, much like the ITSM service portals that offered services built within an organization.
Information on the service provider most suited to a given workload.
Comparison of services across service providers.
Consistent governance models across services.
Control over service life cycles and thus service cost.
My colleague Henry Baltazar and I have been watching the development of new systems and storage technology for years now, and each of us has been trumpeting in our own way the future potential of new non-volatile memory technology (NVM) to not only provide a major leap for current flash-based storage technology but to trigger a major transformation in how servers and storage are architected and deployed and eventually in how software looks at persistent versus nonpersistent storage.
All well and good, but up until very recently we were limited to vague prognostications about which flavor of NVM would finally belly up to the bar for mass production, and how the resultant systems could be architected. In the last 30 days, two major technology developments, Intel’s further disclosure of its future joint-venture NVM technology, now known as 3D XPoint™ Technology, and Diablo Technologies introduction of Memory1, have allowed us to sharpen the focus on the potential outcomes and routes to market for this next wave of infrastructure transformation.
In 2014, Michael Facemire and Rowan Curran published a report entitled A Benchmark To Drive Mobile Test Quality. The report covered how organizations had to adjust mobile app testing in a world with an overabundance of mobile devices and applications in constant enhancement mode (very frequent updates). As the new guy, I was asked to do an update to the report, so I reviewed what already existed and proceeded to do some research to see what had changed in the market since the original report was published. Well, my update to the report is called Improving Mobile App Quality Testing and it was just published today.
Later this month, I will be completing reports on HTTP/2 as well as an update to Building High-Performance Mobile Experiences, a report by Jeffrey Hammond and Michael Facemire.
This a guest post by Danielle Geoffroy, a Research Associate on the Application Development & Delivery (AD&D) team.
In order to hire this premium talent, you must think like the talent. These designers, developers, creators didn’t grow up in the suit and tie corporate world, and will need competitive salaries and benefits plus much more: meaningful, fast-paced work cultures that foster development.
In order hire this talent that has new priorities, we identified three C’s to build your perfect match digital experience team:
By "robots," we mean all forms of automation technologies, including those that conductphysical tasks, intellectual tasks, or customer service tasks (which mix elements of both physical and intellectual activities, but which constitute a distinct category in the age of the customer). Indeed, some impressive new technologies are becoming incredibly useful in a variety of organizational settings. Take, for example, Rethink Robotics' Baxter robot, seen in the video below. Unlike traditional industrial robots, it's safe for workers to be around Baxter -- and it's imperative, too. Because software engineers don't program Baxter; human colleagues simply move the robot's arm to teach it new actions, and it learns in real time.
As change agents, CIOs, CTOs, and technology and strategy managers need to help design great mobile moments that drive revenue growth, improve the customer experience, and eventually help transform their organization’s business model. Technology will play a major role in this endeavor. To succeed, it is important to remember that:
There will not be one single new revolutionary mobile technology. Many mobile technologies are coming of age; their true potential will unfold through the intelligent combination of mobile technologies to support mobile moments. The goal for the CIO should not be to chase the latest mobile technology, but rather to combine emerging mobile technologies in the most effective manner.
Mobile has moved well beyond smartphones and tablets. Mobility is now embedded in nearly every business process in both the consumer and business markets. Wearables and all sorts of devices and machines are becoming part of the mobile universe. The Internet of Things will also have a strong mobile dimension.
CIOs must focus on the mobile technologies with the greatest user impact. As CIOs create their business technology (BT) agendas, they need to take a more proactive approach to understanding and investing in emerging technologies for competitive differentiation. CIOs need to identify and catalog the customer impact of the main emerging mobile technologies that will help their organizations thrive in the age of the customer.