How the IT Industry's Posture on Sustainability Moves from Defense ("Green IT") to Offense ("IT for Green")

Blog post info and actions

Blog post body

Chris Mines

 

My work at Forrester is focused on helping strategists at IT suppliers (vendors) align their development, positioning, and messaging with the big trends and disruptions in the industry. Mobility, cloud computing, globalization…trends at that high altitude. Over the last 3 years or so, that has included sustainability as it has appeared on and risen higher the strategy agenda of companies around the world.

 When I meet with strategists at tech suppliers large and small, we talk sustainability both in terms of how the companies are cleaning up their own practices and processes, and what they are doing to help their customers do the same. SAP’s “exemplar and enabler” language captures these parallel efforts nicely. But it’s still a limited perspective, one that I characterize as the IT industry playing defense. “We are improving our energy efficiency!” says the collective industry voice, as if trying to deflect public criticism of energy-hog data centers, or mountains of e-waste, or PCs left running 7 x 24. And yes, absolutely, the IT industry and its customers have more work to do to make IT infrastructure and processes less wasteful and more responsible.

Read more

Are You Attending Interop New York 2010? If So, Forrester Will See You There

Blog post info and actions

Blog post body

Doug Washburn

Despite its networking roots, today’s Interop events have evolved to address an expansive range of IT roles, responsibilities and topics. While networking managers will still feel at home in the networking track, Interop addresses a variety of themes very relevant to the broader interests of IT Infrastructure & Operations (I&O) professionals, like cloud computing, virtualization, storage, wireless and mobility, and IT management.

IT professionals responsible for the “I” (or Infrastructure) in I&O will find the event particularly relevant. So much so that Forrester has partnered with Interop to develop track agendas, identify speakers, moderate panels, and even present. For the last two years, I have chaired the Data Center and Green IT tracks at Interop’s Las Vegas and New York events. And I am doing the same this year at Interop New York 2010 from October 18th to 22nd

Read more

Apple's Ping Is Intriguing But Falls Far Short of the End State

Blog post info and actions

Blog post body

Mark Mulligan

Regular readers will know that I’ve been calling for Apple to up its music service game for a few years now.  If the iTunes music experience had been upgraded as frequently as the iPod range has been then we’d be looking at Apple as being the driving force in digital music that it was in the early years of the iTunes store.  Instead Tunes has trodden water, squeezing the momentum out of what should be a dynamic digital music market.

Apple has never been in the business of selling music for its own sake.  Apple sells music (apps, movies and the rest) to help sell devices.  iTunes music sales are an artifact of iPod, iPhone and iPad sales, little more than monetized CRM. 

So it was always most likely that Apple’s next step in digital music was always going to focus on enhancing the music device experience first and foremost.  And so the stage is prepared for Ping, positioned as ‘a social network for music’. It is in actual fact music discovery functionality built into iTunes.  Steve Jobs cited the 160 million iTunes accounts as a rich addressable market for the ‘social network’.  At risk of sounding over cynical this sounds very similar to Microsoft and Yahoo citing their massive installed bases of email users as a social network simply waiting to be connected.  Similarly Nokia with their handset customers.  Apple now appears to be joining the ranks of multinational companies who mistake large installed bases of engaged customers as a dormant social network.

Read more

Energy For More People

Blog post info and actions

Blog post body

Holger Kisker

Last week, I attended the ONS (Offshore North Sea) 2010 conference, one of the world’s largest energy conferences, with more than 42,000 participants, in Stavanger, Norway. The conference theme was “energy for more people,” an important goal, not only to keep pace with the growth of the world’s population (expected to hit 9-plus billion people by 2050) but to fight poverty and increase living standards around the globe. However, soon after the opening ceremony by King Harald V, it became very clear from the first panel discussion that the path forward to achieve this goal has many facets and that the leaders of the world, including politicians, academics, business people, and other authorities, are far from reaching consensus on the right path today.

Conventional Energy Resources

Global energy demand will increase by ~45% within the next 20 years (according to the International Energy Agency), but what will the distribution of energy resources look like by 2030? Most scenarios predict that fossil fuels will continue to be the primary energy source, with oil and gas making up 65% of the total demand. To no one’s surprise, most of the presentations and exhibitions at ONS 2010 were therefore dedicated to the future of fossil fuels that can be combined into the following themes to satisfy the energy demand of tomorrow:

Read more

Not all in-memory analytics tools are created equal

Blog post info and actions

Blog post body

Boris Evelson

By Boris Evelson

I get many questions from clients interested in evaluating different in-memory technologies. My first advice is not to mix apples and oranges and clearly understand the differences between in-memory indexes, in-memory OLAP, in-memory ROLAP, in-memory spreadsheets and other approaches. See more details in my recent blog entry "I forget: what's in-memory" to understand the differences. Then once you zero in on a particular segment, you can indeed do an apples to apples comparison. Let's say we pick the category of in-memory associative indexes, which would include Microsoft PowerPivot, QlikTech and TIBCO Spotfire. I recommend a 3 step approach to compare these three tools:

Read more

The Services Role In Social Intelligence

Blog post info and actions

Blog post body

Zach Hofer-Shall

Another day, another announcement of social media M&A. Today, Alterian announced its acquistion of Intrepid, a social media consultancy. With this move Alterian adds further professional services strength to its existing listening platform, SM2. Congratulations to Intrepid and Alterian.

I reviewed Alterian's SM2 product in our recent Forrester Wave: Listening Platforms 2010, highlighting many strengths, but observed an area that most needed improvement: the level of services offerings and overall consulting. Combining Intrepid's existing consulting team with the SM2 product will address this gap well, improving Alterian's product line. I spoke to the Alterian team and learned that this move mainly comes as a result of increased client requests for professional services related to social media analytics.

Here at Forrester, we've seen the same growing demand for professional services around listening initiatives. Many clients ask about building, or improving, their programs but lack the internal resources -- social media knowledge, listening expertise, measurement skills, and, most importantly, time -- to go from passively collecting social media data to improving their marketing or business goals from insights within the data. As a result of the growing client interest, we recently published a report on the topic: "How Listening Services Support Social Intelligence." This report outlines the many ways consulting teams assist in the listening process -- from training and support to customized reports and strategic planning -- and tells Customer Intelligence professionals what kind of help they'll benefit from the most.

Read more

Six Benchmarks To Help Scope Your CRM Project

Blog post info and actions

Blog post body

William Band

Every year, I get hundreds of inquiries about CRM business process project strategy and technology selection: “How many solutions should we look at? What criteria should we use to evaluate the vendors? How much do the solutions cost? Who should lead the implementation project? How long will it take to deploy the solution? How likely are we to achieve the business results we are targeting? What pitfalls do we have to watch out for?”

I just published a report based on a survey of 99 companies that provides answers to many of these questions. Here are some of the highlights:

Read more

Tom And Dave's Excellent Agile Adventure

Blog post info and actions

Blog post body

Tom Grant

At this link, Dave West and I exchange observations about the Agile 2010 conference earlier this month. For some earlier notes from the event, click here.

Read more

CA Acquires Arcot, VMWare Buys TriCipher

Blog post info and actions

Blog post body

Andras Cser

How  Authentication-as-a-Service becomes a part of leading IAM stacks and why virtualization is no longer a viable technology without identity and access management.

CA’s acquisition of Arcot signals that partnering with an adaptive authentication vendor is no longer enough to offer a comprehensive access management strategy: you’d also have to have an adaptive authentication product to allow your customers to retire costly physical tokens. But this is not the primary reason  CA picked up Arcot. It is Arcot’s thriving hosted authentication and fraud management services that were the most lucrative assets to CA. Adaptive authentication is part of any organization’s fraud management strategy — however, CA’s inexperience here leaves a few questions to be answered. Will CA keep and grow Arcot’s fraud prevention service? If so, how will it integrate fraud management with IAM? The requirement for integration is clearly highlighted by Forrester’s conversations with its FinServ and other verticals’ customers.

Read more

How Does Your Company Manage Social Media Across Multiple Countries?

Blog post info and actions

Blog post body

Nate Elliott

Working in Europe, I'm constantly hearing about social media programs designed for one country accidentally reaching users in other countries -- especially when they're done in English. Toyota's excellent social media-focused iQ car launch in the UK attracted attention from the US, where the car isn't available. Yesterday a client told me that their Australian marketing team launched a Facebook page that they thought was just for their market -- but when they looked at the analytics, they found that only about 5% of the page's fans were Australian, with the rest coming from other big English-speaking markets.

 

As I see it, there are two big challenges when global companies use social media:

Read more